A new funding A new funding era for era for

SnowsportsSnowsportsWhat does the whole What does the whole

sport plan mean to the sport plan mean to the regions?regions?

A unique opportunity…………A unique opportunity…………

In 2008 Snowsport England were In 2008 Snowsport England were awarded £980,000 to develop the awarded £980,000 to develop the

sport during 2009 – 2013sport during 2009 – 2013

This was a real sea change from no This was a real sea change from no central funding previouslycentral funding previously

Why?Why?

New Sport England Strategy, with new focusNew Sport England Strategy, with new focus

• Governing Bodies of SportGoverning Bodies of Sport

• Clarity on roles of Youth Sport Trust and Clarity on roles of Youth Sport Trust and UK SportUK Sport

• Coaching and VolunteeringCoaching and Volunteering

Sport England’s AimsSport England’s Aims

• 1m people doing more sport by 2012-13.1m people doing more sport by 2012-13.

• Reduction in post-16 drop-off in at least Reduction in post-16 drop-off in at least five sports by 25% by 2012-13.five sports by 25% by 2012-13.

• Quantifiable increase in satisfactionQuantifiable increase in satisfaction

• Improved talent development systems in Improved talent development systems in at least 25 sports.at least 25 sports.

• Major contribution to the delivery of the Major contribution to the delivery of the Five Hour Sport Offer.Five Hour Sport Offer.

How will they do this?How will they do this?

EXCEL(25% of investment)

SUSTAIN(60% of investment)

Well-defined, appropriate talent support systems for each sport so that more talented performers move onto elite programmes

Increase the proportion of people satisfied with the aspects of sport that are important to them

Reduce the drop-off at 16 in at least 5 selected sports by 25%

GROW(15% of investment)

Increase participation in sport by 200k adults per annum (1m by 2012/13)

Help young people to access 5 hours of sport a week

4

SSE Whole Sport PlanSSE Whole Sport Plan

• Developed in Aug/Sept 2008Developed in Aug/Sept 2008

• Tight framework determined by SETight framework determined by SE

• Interventions designed to meet SE’s Interventions designed to meet SE’s requirementsrequirements

• Targets largely set by SETargets largely set by SE

Key ElementsKey Elements• Increased public profile of SE, skiing & boarding Increased public profile of SE, skiing & boarding • Improved access to new & existing facilities for clubs and SE MembersImproved access to new & existing facilities for clubs and SE Members• More participants from BME communitiesMore participants from BME communities• Extension of Snowcamp beyond LondonExtension of Snowcamp beyond London• Premier Snowmark clubs offering wide range of possibilities to the Premier Snowmark clubs offering wide range of possibilities to the

community.community.• Accreditation system for Alpine Academies Accreditation system for Alpine Academies • Integration of HE Snowsport Clubs into SEIntegration of HE Snowsport Clubs into SE• Coaching structure working with sportscoach UK ensuring appropriate Coaching structure working with sportscoach UK ensuring appropriate

supply of coachessupply of coaches• LTAD programme (regional workshops & greater support for national LTAD programme (regional workshops & greater support for national

coach)coach)• Structured talent ID & regional support structure within SE supporting all Structured talent ID & regional support structure within SE supporting all

disciplines disciplines • Well resourced competition programme, offering greater possibilities to Well resourced competition programme, offering greater possibilities to

state schools through a clear national competition frameworkstate schools through a clear national competition framework

Rationale for InterventionsRationale for Interventions

•The lack of resources are limiting the amount of development that Snowsport England can undertake•Snowsport England needs to develop and deliver a strong communication strategy to raise awareness of snowsports

Intervention 1 - Increasing participation Intervention 1 - Increasing participation & membership& membership

• Participation in snowsports is growingParticipation in snowsports is growing• Lack of facilities in the East Mids & YorksLack of facilities in the East Mids & Yorks• Few clubs in the East Mids and YorksFew clubs in the East Mids and Yorks• Few schools offering snowsports as part of their extended activitiesFew schools offering snowsports as part of their extended activities• Schools, PDM, SSCo and CSP are unaware of the opportunities that exist for Schools, PDM, SSCo and CSP are unaware of the opportunities that exist for

snowsportssnowsports• State schools are not taking advantage of the race programme that exists for skiingState schools are not taking advantage of the race programme that exists for skiing• Snowcamp is only available in the London areaSnowcamp is only available in the London area• Participation in snowsports in significantly lower in certain areas of the countryParticipation in snowsports in significantly lower in certain areas of the country• SSE need to develop & deliver strong communication strategy to raise awareness of SSE need to develop & deliver strong communication strategy to raise awareness of

snowsportssnowsports• Massive potential for increasing participation in snowsportsMassive potential for increasing participation in snowsports• Opportunity for provision of more indoor slopes in strategic locationsOpportunity for provision of more indoor slopes in strategic locations• Participation rates for most BME communities are well below the remainder to the Participation rates for most BME communities are well below the remainder to the

British populationBritish population

Intervention 2 - Clubs & Intervention 2 - Clubs & CoachingCoaching

• Strong need to ensure there are sufficient coaches of “right” types in Strong need to ensure there are sufficient coaches of “right” types in the “right” places to meet the needs of snowsports as they growthe “right” places to meet the needs of snowsports as they grow

• Several slopes are under threat or in a poor condition Several slopes are under threat or in a poor condition

• Some clubs have difficulty accessing sufficient slope time due to Some clubs have difficulty accessing sufficient slope time due to commercial pressurescommercial pressures

• Need to integrate the HE snowsport clubs into SSE structureNeed to integrate the HE snowsport clubs into SSE structure

• Participation rates for women & girls & disabled people are below Participation rates for women & girls & disabled people are below average for most sportsaverage for most sports

• Strong development programmes lead by charismatic leaders are Strong development programmes lead by charismatic leaders are important factors in encouraging people to be come involved in sportimportant factors in encouraging people to be come involved in sport

Intervention 3 - Performance Intervention 3 - Performance Pathway & Talent IdPathway & Talent Id

• Active programme of racing for alpine skiers Active programme of racing for alpine skiers in England & overseas.in England & overseas.

• No accreditation system for Alpine No accreditation system for Alpine AcademiesAcademies

• No (or weak) structures for SkierCross, No (or weak) structures for SkierCross, Freestyle or SnowboardingFreestyle or Snowboarding

• Few performers in skiing living in the SW, Few performers in skiing living in the SW, East Mids and North of EnglandEast Mids and North of England

• Few snowboard or Nordic performersFew snowboard or Nordic performers

DeliveryDelivery

• This sections highlights some of the ways This sections highlights some of the ways in which the interventions will be delivered.in which the interventions will be delivered.

Intervention 1Intervention 1• Raise awareness of the opportunities for extended activities to Raise awareness of the opportunities for extended activities to

PDM’s, SSCo’s, sports development officers & CSP’s. PDM’s, SSCo’s, sports development officers & CSP’s. • Develop & publicise pilot programmesDevelop & publicise pilot programmes• Increase participation from disadvantaged inner city areas & Increase participation from disadvantaged inner city areas &

BME communities.BME communities.• Change our membership structure, administrative processes, Change our membership structure, administrative processes,

introduce membership benefits package for HE Snowsports introduce membership benefits package for HE Snowsports clubs & individual membership.clubs & individual membership.

• Develop media campaign including the use of alternative media.Develop media campaign including the use of alternative media.• Develop website & membership services. Develop website & membership services. • Promote SE in national pressPromote SE in national press• Work to develop a comprehensive infrastructure of facilities Work to develop a comprehensive infrastructure of facilities

across Englandacross England

Intervention 2Intervention 2• Employ development officer to help clubs raise their standard so they are Employ development officer to help clubs raise their standard so they are

capable of offering more opportunities to the communitycapable of offering more opportunities to the community• Develop club membership structure to ensure that clubs see membership as Develop club membership structure to ensure that clubs see membership as

a benefit and not a taxa benefit and not a tax• Develop better relationship with new and existing facilities to help clubs to Develop better relationship with new and existing facilities to help clubs to

develop their programmes develop their programmes • Develop & update resource library for clubs to ensure that they have access Develop & update resource library for clubs to ensure that they have access

to high quality information. to high quality information. • Provide opportunities for clubs to access higher level coaches, and coaches Provide opportunities for clubs to access higher level coaches, and coaches

with an expertise in adaptive snowsports to facilitate new/novice members with an expertise in adaptive snowsports to facilitate new/novice members within clubswithin clubs

• Run an annual club seminar to help promote clubs and good practice around Run an annual club seminar to help promote clubs and good practice around the countrythe country

• Encourage club membership by promoting clubs in snowsports magazines, in Encourage club membership by promoting clubs in snowsports magazines, in flight magazines, travel companies on the SE websiteflight magazines, travel companies on the SE website

• Provide a pool of essential equipment for clubs including race equipment and Provide a pool of essential equipment for clubs including race equipment and equipment for disabled skiersequipment for disabled skiers

Intervention 3Intervention 3• Running regional training/talent ID sessions to help Running regional training/talent ID sessions to help

develop better links with clubs and coaches develop better links with clubs and coaches

• Part funding National coach (currently funded by athletes) Part funding National coach (currently funded by athletes) so time is made available to link with clubs and children’s so time is made available to link with clubs and children’s team below.team below.

• Working with SSGB and other Home Nations to develop Working with SSGB and other Home Nations to develop clear LTAD and publish and promote one clear pathwayclear LTAD and publish and promote one clear pathway

• Support the start up of a Skiercross talent ID camp for 2 Support the start up of a Skiercross talent ID camp for 2 years. years.

• Continuing to develop the summer and winter race Continuing to develop the summer and winter race programmes especially with the new indoor facilities programmes especially with the new indoor facilities coming on line. coming on line.

Measures of SuccessMeasures of Success

• These are the measures by which SSE will These are the measures by which SSE will be measured.be measured.

• They are not meant to be exhaustive at They are not meant to be exhaustive at this stagethis stage

Intervention 1Intervention 1• Data from CSP’s through their extended activities programmes Data from CSP’s through their extended activities programmes

• Replication of pilot programmes working with Snowmark Clubs Replication of pilot programmes working with Snowmark Clubs

• Targeting new participants thro’ Snowcamp (60-80% BME )Targeting new participants thro’ Snowcamp (60-80% BME )

• Active People data showing an increase in participation.  Active People data showing an increase in participation.  – End 2009 = 120700End 2009 = 120700– End 2010 = 122700End 2010 = 122700– End 2011 = 124700End 2011 = 124700– End 2012 = 127700End 2012 = 127700

• Fully operational membership facility by April 2010 Fully operational membership facility by April 2010

• Growing rate of take-up from 2010-12. Growing rate of take-up from 2010-12.

• Significantly improving our online line services capability meaning that 70% Significantly improving our online line services capability meaning that 70% of Snowsport England members renew online by 2012of Snowsport England members renew online by 2012

• Fully operational ‘members area’ on the Snowsport England website by Fully operational ‘members area’ on the Snowsport England website by January 2011.January 2011.

Intervention 2Intervention 2Clubs:Clubs:• Increasing the number of Snowmark clubsIncreasing the number of Snowmark clubs

– 2009 = 5 2009 = 5 2010 = 10 2010 = 10 2011 = 152011 = 15 2012 = 202012 = 20  • Achieving a year-on-year increase in the number of clubs affiliating to the Snowsport Achieving a year-on-year increase in the number of clubs affiliating to the Snowsport

England and a year-on-year reduction in the number of clubs withdrawing. England and a year-on-year reduction in the number of clubs withdrawing. – 2009 = 762009 = 76 2010 = 762010 = 76 2011 = 802011 = 80 2012 = 852012 = 85

• Using Active People data to measure the proportion of active Snowsports participants Using Active People data to measure the proportion of active Snowsports participants who join clubswho join clubs– 2009 & 2010= no figure %2009 & 2010= no figure % 2011 = 1 %2011 = 1 % 2012 = 3 % 2012 = 3 %

• Achieving an increase in the total number of club members affiliated directly to Achieving an increase in the total number of club members affiliated directly to Snowsport England; Snowsport England;

• 2009 = 25002009 = 2500 2010 = 2500 2010 = 2500 2011 = 26502011 = 2650 2012 = 28502012 = 2850

CoachingCoaching• a. The number of courses being run and attendance at these coursesa. The number of courses being run and attendance at these courses• b. The number of coaches attending the coaches conferenceb. The number of coaches attending the coaches conference• c. The number of registered coaches with Snowsport Englandc. The number of registered coaches with Snowsport England

Intervention 3Intervention 3• Increase in English athletes at top level . This takes time to Increase in English athletes at top level . This takes time to

achieve. We need increase in athletes along the pathway & achieve. We need increase in athletes along the pathway & an increase in the pool of athletes achieving lower FIS points .an increase in the pool of athletes achieving lower FIS points .

• Number of athletes below 80 FIS pointsNumber of athletes below 80 FIS points– English Team (base Level 8)English Team (base Level 8)– 2009 =102009 =10 2010 =122010 =12 2011=142011=14 2012 =162012 =16

• A clear published LTAD model by 2010 A clear published LTAD model by 2010

• Started talent ID camps for Skier cross  Started talent ID camps for Skier cross  

• Talent ID/regional training days. Talent ID/regional training days. – Pilot 1 in 2009 , 3 in 2010, 4 2011, 5 2012Pilot 1 in 2009 , 3 in 2010, 4 2011, 5 2012

• Number of registered performer (base figure 1070 30/08/08)Number of registered performer (base figure 1070 30/08/08)– 2009 =11002009 =1100 2010 =1140 2011=11902010 =1140 2011=1190 2012 =12402012 =1240