A New Framework for Web Governance
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A New Framework for Web Governance
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In this deck from High Ed Web 2013, we will explore a new framework for Web Governance; one that encompasses everything you need to know about managing your website, intranet or other digital presence. You will learn that the basic elements of Web Governance are the same for every organisation (the same activities & the same resources), all that changes is the granularity & sophistication by which they are implemented. Understanding this framework will give you the confidence you need to design a new configuration that suits your needs. Ultimately, this will lead to better decisions, better quality & better ROI in such critical areas as staffing, technology, budgeting & more.
Transcript of A New Framework for Web Governance
A New Framework for Web Governance
siteimprove.com 1-855-SITEIMPROVE [email protected]
Turmoil Jealousy Intrigue Distrust Suspicion Upheaval Politics Confusion
Mayhem Doubt Backstabbing Betrayal Treachery Bewilderment Disorientation…
siteimprove.com 1-855-SITEIMPROVE [email protected]
siteimprove.com 1-855-SITEIMPROVE [email protected]
siteimprove.com 1-855-SITEIMPROVE [email protected]
About Me
Partnership with
Siteimprove
Start to research
Web Governance First article
published on A List Part
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
Start publishing
articles on www.diffily.com
Release “The Website
Manager’s Handbook”
Second article
published on A List Part
siteimprove.com 1-855-SITEIMPROVE [email protected]
About Web Governance
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Web Governance describes everything needed to manage a website in a controlled & orderly way.
Promotion
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Social
Networks
Strategy
Resoucring
Planning
Content Design
Build
Hosting
Analytics
Review
Publishing Feedback
Technical
monitoring
QA
Data & security mgt
Change
control
Governance rules
KPIs
Architecture
mgt
Testing
Approve activity
Promotion
siteimprove.com 1-855-SITEIMPROVE [email protected]
Social
Networks
Strategy
Resoucring
Planning
Content Design
Build
Hosting
Analytics
Review
Publishing Feedback
Technical
monitoring
QA
Data & security mgt
Change
control
Governance rules
KPIs
Architecture
mgt
Testing
Approve activity
Systems
Teams
Budget
Roles
Tools Procedures
Documentation
Skills
Manpower
Technology
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At its most basic, Web Governance can be described in terms of just 3 components
as summarised in the following illustration.
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Find out how Big, Busy &
Complex your site is - & how it will change over time.
1
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Based on a measure of Scale,
assess the granularity of your Governance Activities.
2
Find out how Big, Busy &
Complex your site is - & how it will change over time.
1
siteimprove.com 1-855-SITEIMPROVE [email protected]
Based on a measure of Scale,
assess the granularity of your Governance Activities.
2
Find out how Big, Busy &
Complex your site is - & how it will change over time.
1
Based on the granularity of the
Activities, plan the sophistication of your Governance Resources.
3
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The Activities of Web Governance
are simple & occur infrequently 2
Little content
Low traffic Basic technology
1
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The Activities of Web Governance
are simple & occur infrequently 2
Little content
Low traffic Basic technology
1
Resources are unsophisticated, cheap
& require little management. 3
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Lots of content
Heavy traffic V. complex technology
1
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Activities are highly complex,
highly granular & occur frequently 2
Lots of content
Heavy traffic V. complex technology
1
siteimprove.com 1-855-SITEIMPROVE [email protected]
Activities are highly complex,
highly granular & occur frequently 2
Lots of content
Heavy traffic V. complex technology
1
Resources are sophisticated, expensive
& require lots of management. 3
Web Governance in action
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Skills What type of
expertise do I need?
Manpower How many staff or
contractors do I need?
Roles & Teams How do I organise people &
allocate responsibility?
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PEOPLE
siteimprove.com 1-855-SITEIMPROVE [email protected]
siteimprove.com 1-855-SITEIMPROVE [email protected]
siteimprove.com 1-855-SITEIMPROVE [email protected]
siteimprove.com 1-855-SITEIMPROVE [email protected]
siteimprove.com 1-855-SITEIMPROVE [email protected]
siteimprove.com 1-855-SITEIMPROVE [email protected]
siteimprove.com 1-855-SITEIMPROVE [email protected]
8-12 Fulltime Equivalents
250k – 750k visitors pm
What to do now
Use the Framework to
maintain stability & the
focus optimising
Governance for better RoI.
Use the Framework to
communicate & plan a
new system of Web
Governance.
siteimprove.com 1-855-SITEIMPROVE [email protected]
Use the Framework to
ensure all Activities &
Resources of Web
Governance are covered.
Use the Framework to help plan for changes
arising as the result of a corporate merger, a
major new development, a new strategy, etc.
Optimise 3
Organise 2
siteimprove.com 1-855-SITEIMPROVE [email protected]
Web Governance is not an end in itself. It is a means to an end.
siteimprove.com 1-855-SITEIMPROVE [email protected]
Web Governance Framework © Shane Diffily. See more at www.diffily.com
