Retailing A to Z: New Edition of Retail Management Text

We are delighted to announce the publication of the thirteenth edition of Retail Management: A Strategic Approach by Barry Berman, Joel R. Evans, and Patrali Chatterjee. We have not rested on our laurels. [Click on the URL

at the end of this presentation to visit the book's information page.]

Barry Berman Joel R. Evans Patrali Chatterjee

Here’s what we’ve done for the new edition:

• NEW! Extensive coverage of omnichannel retailing — an evolving practice whereby the best retailers understand and seamlessly integrate all of their interactions across channels (including stores, online, mobile, social media, and more) — is now included.

• NEW! 30 shorter cases, as well as eight comprehensive cases, are based on real companies and real situations. Cases include Retailers MUST Be Future Oriented and Stores that Accommodate Those with Physical Limitations.

• NEW! 20 chapter-opening vignettes relate to the evolving nature of retailing.• UPDATED! All data and examples reflect current economic and world situations

as much as possible, reflecting the need to take into account the economic environment that has dramatically affected so many businesses and consumers.

• NEW! Boxes include thought-provoking questions on Technology in Retailing, Retailing Around the World, Ethics in Retailing, and Careers in Retailing.

• UPDATED! Many photos and images have been replaced or updated throughout.• REVISED! Hundreds of PowerPoint slides accompanying the book have been fully

revised, and there are descriptions related to each slide.• UPDATED! Substantive changes have been made to the coverage in all chapters

and the Appendix.

Successful features from prior editions have been retained:• A strategic decision-making orientation, with many illustrative flowcharts,

figures, tables, and photos. Chapter coverage is geared to the six steps used in developing and applying a retail strategy, first described in Chapter 1.

• Full coverage of all major topics — including merchandising, consumer behavior, information systems, omnichannel retailing, store location, operations, logistics, service retailing, the retail audit, retail institutions, franchising, human resource management, computerization, and retailing in a changing environment.

• A focus on both small and large retailers.• Real-world boxes on current retailing issues in each chapter. • A numbered summary keyed to chapter objectives, a key terms listing, and

discussion questions at the end of each chapter.• Both short and comprehensive cases on a range of retailers and retail

practices.• End-of-chapter appendices on service retailing (following Chapter 2), global

retailing (following Chapter 3), and franchising (following Chapter 4).• An end-of-text appendix (“Careers in Retailing”) and a glossary.• COMING SOON! A new section of our blog (http:www.bermanevansretail.com)

devoted to a host of supplements that accompany RM, 13e.

Click on one of these links to access the book information site for Retail Management: A Strategic Approach

https://www.pearsonhighered.com/program/Berman-Retail-Management-A-Strategic-Approach-13th-Edition/PGM201277.html

https://goo.gl/grf7bZ [Google shortcut)