Master of Science in Information and Knowledge Strategy

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A Network MindsetPractical Approaches to Everyday

Networked and Collaborative Behaviors

Catherine ShinnersMerced Group

Delivered at Columbia - April 2014

Master of Science in Information and Knowledge Strategy

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A network mindset

• Perspective on identity• Activate, expand one’s identity and contribution to

the organizational network• Social collaboration – working out loud• Apply the right tools for the context (a review of

collaboration tools)

Shutterstock/Milos Dizajn

Master of Science in Information and Knowledge Strategy

Ways we are known inside organizations

People are ‘situated’

•Job title

•Job duties•Assignments•Reporting structure

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Job title ‘grade level’ emphasis Obscured–active role, history, background, range of tacit knowledge, social capital

Corporate Directory•Jane Doe•Program Manager•3rd level down from VP of Supply Chain•Works in Los Angeles

Shutterstock/vajuariel

Emphasis on reporting-based tiesOrganizational identity

Master of Science in Information and Knowledge Strategy

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Professional networked identity

Construct, groom identity

Network connections, awareness,

growth

Mobilize network

Cultivate social,

reputational capital

• Sequential account of assigned roles

• Your story about your roles

• Education• Licensing• Samples of your work

• Role-based recommendations

• Affirmations of your posted content

• Skills endorsements

• Demonstrate quality, robustness of network

• Social-sharing• Comments, likes

• Discussion forums

• Metrics• Affiliations

• Profile views• Prompted affirmations

• Assess connection impact• Aggregated prompts via email

• Search, research• Direct engagement

• Outreach to network• Activate with purpose

• Develop new connections• Re-invigorate

Shutterstock/Milos Dizajn

Master of Science in Information and Knowledge Strategy

New social tools in organizations

Rich profiles•Assigned role – job position•Photo (important in global companies)

•Claimed role - background, credentials•Social role– member of communities, answers questions, reflects and writes (blog), shares quick insights (microblogs) expertise based on experience (tags), exposes work products

•Activities (posts, comments)•Social feedback (comments, likes)

•Personal interests•Links to external assets (LinkedIn profile, Twitter presence, blogs, websites)

•Develop connections to other employees (follow)

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…and yet many people leave their profile on ‘mute’

Master of Science in Information and Knowledge Strategy

Expertise need

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Director of Corporate Social Responsibility

Director of Governmental Affairs

Prepares annual public CSR report

Preparing vice president to accompany governor of state on international trade mission

They both need to know about sustainability, labor and environmental practice in the company supply chain

Master of Science in Information and Knowledge Strategy

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From org chart to network agentManages the company’s supply chain sustainability processes•As she works in a complex, rapidly evolving domain, she updates her profile quarterly, describing the focus of work

• blogs about key business challenges in supply chain sustainability, discusses where best practice and policy is headed with respect to suppliers

• posts information about industry consortiums that she participates in

• shares video recordings and presentation files from industry speaking engagements

• tags her content, skills, expertise• links to her public facing presence – LinkedIn, Twitter

•Her activity stream is rich with commentary and observations about her many trips to Asia-based suppliers (she’s in LA due to the frequency of travel to Asia)•She’s a member of the sustainability and innovation communities of interest/knowledge networks

Meet Jane Doe

Master of Science in Information and Knowledge Strategy

profile

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Form fill exercise

• Connected, dynamic resource• Launch point for knowledge

sharing, networking• Reflects multi-dimensional

facets of roles, projects, experience

• Talent discovery

Master of Science in Information and Knowledge Strategy

Social collaboration–dynamics of ‘working out loud’

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• Robust profiles-greater context• Share updates (microblogs,

comments, social feedback• Subscribe, contribute to, leverage

discussion forums

• Visibility of work expands knowledge base, invites diversity of inputs

• Tacit knowledge more available as an artifact

• Transparently co-create content• Social feedback (comments, likes)• Connect content to work dialogue

tags, streams

• Content change awareness via streams, alerts, filters, tags

• Collective commentary

Bryce Williams, 2010Working Out Loud Dynamics – Catherine Shinners

Merced Group

Master of Science in Information and Knowledge Strategy

Collaborative WOL practice–focus on projects, complex work processes

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Spatial

Temporal

Visual

Relational

Informational

Master of Science in Information and Knowledge Strategy

Collaborative WOL practice–focus on knowledge building

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Spatial

Temporal

Visual

Relational

Informational

Master of Science in Information and Knowledge Strategy

Community of Practice/Knowledge NetworkShared knowledge, best practice, advance domain

knowledge

Community of Practice/Knowledge NetworkShared knowledge, best practice, advance domain

knowledge

Team CollaborationJoint project work

Artifact developmentCombine expertise, skills

Team CollaborationJoint project work

Artifact developmentCombine expertise, skills

Network CollaborationLearnings, engagement within ecosystem

Insight and influence

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Inside organization

Wider world

Nature of ties

Inhabit multiple collaborative contexts

Master of Science in Information and Knowledge Strategy

CATHERINE SHINNERSTHE DYNAMICS OF WORKING OUT LOUD

2014

Catherine Shinners is principal and founder of Merced Group. Her work for clients is at the nexus of organizational change and design, social and digital technology implementations, and individual work practice to help people embrace new skills to support digital and network competenciesSometimes called “Future of Work” practices, they are a set of skills that empower individuals to navigate and thrive in networks, to build capacities for continuous learning, and supports new management practices that foster social and digitally enabled structures such as communities and adaptive teams.

Catherine speaks, blogs and writes about social business and is an adjunct faculty member of Columbia University’s Information and Knowledge Strategy Master’s program. She is also a member of a learning and practitioner network of global professionals, Change Agents Worldwide. She contributed a chapter to Smarter Innovation: Using Interactive Processes to Drive Better Business Results with Change Agent colleagues. (published by the Ark Group in June 2014).

Catherine has held senior director positions in product management, marketing and business development at leading technology companies developing new products and lines of business in the enterprise software market particularly for the financial services and telecommunications industries.