A Museum & Diamond Jubilee LandmarkHENNING HOLCK-LARSEN (HHL) CENTRE

The centre is created as a dynamic institution to preserve, promote and encourage the company’s cultural heritage, history, moral and ethical values to all internal and external publics. The centre also acts as a one-stop-shop to spread the knowledge of its core business activities to the customers, clients and the community at large and sustain the same through various PR initiatives and promote awareness on:

• L&T’sorigin,it’scultural&traditionalheritageandprofessionalism

• L&T’stechnologicalstrengthsandleadershipintheindustry

• Thewide varietyofprojectsexecutedby L&T in thecoreareasof industrialandinfrastructure development

• Variousrecognition/awardsL&ThasreceivedfromdifferentNational&Internationalorganizations, associations, institutes etc.,

• Sharing various information resources such as articles, project information,photographs, brochure and other print materials as well as electronic presentations pertainingtoprojectexecutionandconstructionmethods

Henning Holck-Larsen (HHL) Centre is located on a

sprawling26acreECCcampusinChennai.Designed

andbuiltasthe60-year(DiamondJubilee)landmark

buildingofECC,thisarchitecturallywonderfulstructure

is dedicated to thememoryof L&T’s founding father

andChairman Emeritus,HenningHolck-Larsen,who

breathed his last on July 27, 2003. A two storied

elliptical structure with a built-up area of 12,000 sq.ft

(1,115sq.m),HHLCentre isoneof itskindmuseum

in the country. This centre stands out from the rest of

the government, industrial and technical museums and

showcasestheIndianInfrastructureDevelopmentand

on building the nation over the years, which is unique

toLarsen&Toubro.

Mission

Itwas thebusinessof cement that brought the youngMr.HenningHolck-LarsenandMr. SorenKristianToubrotoIndia.TheyarrivedonIndianshoresasrepresentativesoftheDanishengineeringfirm,F.L.Smidth&Co(FLS)inconnectionwiththemergerofcementcompaniesthatwerelatergroupedintotheAssociatedCementCompanies(ACC).Together,Mr.Holck-LarsenandMr.ToubrofoundedthepartnershipfirmofL&Tin1938,whichwasconvertedintoapubliclimitedcompanyin1950.Today,thishasmetamorphosedintooneofIndia’sbiggestsuccessstories.Thecompanyhasgrownfromhumbleoriginstoalargeconglomeratespanningengineeringandconstruction.Larsen&ToubroLimitedisthebiggestlegacyofthesetwoDanishengineers,whobuiltaworld-classengineeringorganisationandhasevolvedtobecomealeaderinIndia’sengineering&constructionindustry.

In1944,EngineeringConstructionCorporationLimited(ECC)wasstartedbyM/sHenningHolck-Larsen;Soren Kristian Toubro, Erick Mogensen (Chief of F.L. Smidth & Co. and Danish Consul in India) and S. Rudinger, (F.L.Smidth nominee employed by IndiaCements Limited). The four knew each other fromcollegedaysandfromFLS,wheretheybegantheircareers.Theyrealisedthat,withtheIndianIndependenceand the Government’s plan for the industrial development, there would be ample scope for construction activityinthecountry.TheystronglycommittedtodevelopingIndia’sengineeringcapabilities,talentandenabling it to meet the demands of the industry.

Overthelast70years,thecompanyhasgrownintoUSD8.5billionconglomeratesettingbenchmarksinengineering, construction and manufacturing in terms of scale, speed and sophistication.

Architecturallyconceivedlikeashipafloatonwater,thesuperstructureofHHLCentreconsistsofgroundplustwofloors.Thearchitect,Mr.Chakrapanihasgiven this structure a break away from the usual rectilinear forms to create an imposingperspective.Indeed,itshugesteelstructuralparasolroofsuspendedby cables and supported by tall pylons (akin to masts of the traditionalsail-boats) is themaineye-catchingarchitectural featurewhichgives it theimpression of a ship or a stylised sail.

The inside rectangular RCCbox type structure is totally encased in anelliptical architectural glass wall structure and this gives the centre an impressivelookwithanexpansiveareaoftotaltransparency.Innovativedesign with architectural glass wall, integrated with structural steel elements not only enhances the aesthetics of the structure but also gives it a feeling of excitement and happiness, in commune with the natural environs of water bodies and greenery around.

During nights, with illumination, this oval glass enclosure resembles abuildinglitbyalanterninside.Moreover,itstransparencyduringthedayand night allows one to identify the purpose of the building as a museum evenbeforeenteringit.Someoftheotherarchitecturalelements/featuresinclude:

• 6.1m high and 12mm thick toughened glass spider glazing panelsinstalled from the ground floor extends up to the second floor level. This provides total transparency and unobstructed view of the display gallery from outside.

• The entrance canopy - a tie-rod suspended and centrally supportedstructure is clad with aluminum composite panels.

Architectural Features

• Twoautomaticslidingglassdoorsprovideaccesstothebuilding.• Afreestandingstaircaseconnectstheground,firstfloorandterrace.• Anelevatorisprovidedforverticaltransportationbetweenfloors.• Apyramidispositionedinthecentreofthehallandthereisanellipticalatriumonthetopcovered

with segmental skylight glazing. The atrium walls are provided with vault windows.• Thebaseofthetwocirculartoweringpylonsadjoiningthebuilding,atthegroundfloorlevelhasadiaof5.5mandhousestheelectricalroom,AHUroomsandrestrooms.

• Theroofismadeofconvexsaucer-shapedstructuralsteelmembersandtierodsuspendedfromtopof the pylons.

• Thesecondfloorhasapenthousewithaterracegarden,alobbyandawell-appointed60seaterauditorium.

ThelandscapearoundtheHHLCentrecomprisestwolargewaterbodieswithcascadesandanopen-air theatre in a spacious lawn integrating radial paved areas. Parasol-shaped structures are provided around the periphery, behind the museum for visitors to sit and relax in the open. These structures also functionasRailWaterHarvestingsystems,collectingwaterduringrainyseason.Agrandpedestrianaccess connects the commemorative building’s structural steel entrance plaza.

The Inside OutBeing a museum, HHL Centre showcases the achievements of ECC/L&T over the past seven decades. In fact, the centre reflects the inside out by displaying the past, present and future of the company’s operations and serves as a publicity window that projects the Construction Division’s capabilities and services to all target segments – to wit, prospective customers, opinion-makers and the general public. In addition, this reflects the philosophy of Mr. Henning Holck-Larsen and the culture of L&T, the Company that he co-founded along with Mr. S.K. Toubro.

Holck-Larsen Centre, being the Diamond Jubilee Landmark structure andcommemorativebuildingofECC,housesadisplayofthemanyprominentprojectsexecuted over the last sixty-five years including the technological achievements pioneeredbyECC.ThisisorganizedintodifferentzonestoprojectthehistoryandachievementsofL&TandECC.Thisincludes:•Milestone Events –depictsthechronologicalperspectiveofECC’shistorical

events, activities, achievements and records.•Awards–depictsthedistinctionawardedtoseveralECCbuiltstructuresbyIndianaswellasinternationalorganizationsandinstitutionsforitsexcellencein construction.

•Technological achievements – displays the state of the art techniques andinnovativeconstructionmethodspioneeredandimplementedbyECCtoexecuteprojectswithspeed,quality,economyandelegance.

• International Projects – projects that took ECC’s operations beyond theIndiansub-continent.

•Social Face of L&T–showsECC’scommitmenttothewellbeingofsocietyin general, promoting education, health care, community service, environment protection and preserving the heritage structures.

Display Gallery

ThePublicRelationsSocietyofIndia(PRSI),NewDelhi,presentedthePRSIGolden Jubilee Award to L&T’s Henning Holck-Larsen (HHL) Centre atECCHQ,Chennai.Theawardwasgivenawayatthe2ndInternationalPRFestivalheldatMauritiusinAugust2008.L&Twaspresentedthe‘awardinRecognitionofLive,InteractiveandInnovativePRInitiativeintheCreationandShowcasingofL&TBrandatitsCorporateMuseum-TheHolck-LarsenCentre’.

Award for HHL Centre

Apartfromthephotodisplays,threeElectronicKiosksprovideaccesstothearchivesdisseminatingvariousinformationresourcessuchasarticles,projectinformation, photographs, presentations, films, videos and other materials relatingtotheexecutionofprojects,growthoftheorganizationetc.,Project Panorama –The first floor comprises photo panels depicting the wide spectrum of ECC’s project execution capabilities, covering virtuallyevery sector of the industry. This serves as an eye opener for many visitors andreflectsthetruespiritofL&Tanditsmulti-dimensionalcapability.

The Bridge on the River Kwai

ItwasmorethanhalfacenturyagothatdirectorDavidLean and starsWilliamHolden, AlecGuinness, JackHawkins and Sessue Hayakawa made movie historywith theirOscar-winningmasterpiece,“TheBridgeontheRiverKwai(TBRK).”

ECC played amajor role in the film by building thewoodenbridgeandbecameapartof thefilmlore. IttookECCnearlyeightmonthstoconstructthewoodenbridge...and just30seconds toblow itupbyLean’steam.

AsapartofL&T’shistory,visitors’areshownasectionof this movie on the Plasma TV to establish our linkwith the construction of the wooden bridge, which is incidentallythefirstbridgebuiltbyECC.

Duringthelastfiveyears,themuseumhasemergedasanexcellentcentreofknowledgeandlearningbygeneratingglobal interest. The visitors’ profile includes heads of business organisations, heads of government, diplomatic missions,trade&commercialmissions,educationalandculturalmissions,clients,customers,architects,consultants,jointventurepartners,financingandfundingagenciesapartfromahostofstudentsfromcolleges,universitiesandB-schools.

Thecentre isopenonallworkingdaysbetween09.30amand05.30pm. It isclosedonallSundays,nationalholidaysandsecond/fourthSaturdays.

For appointments contact:AlexanderBenjamin,Larsen&ToubroLimited,ECCDivision,MountPoonamalleeRoad,Manapakkam,Chennai600089

Phone:044-22526568Mobile:9444398444E-mail:AL@Lntecc.com;HHL-Centre@Lntecc.com

LARSEN & TOUBROIt’s all about Imagineering

- Henning Holck - LarsenJuly 4, 1907 - July 27 2003

Timeless Danish Legends

In Service Lies our Success

LARSEN & TOUBROIt’s all about Imagineering

Larsen & Toubro Limited is the biggestlegacyoftwoDanishengineerswhobuiltaworld-class engineering organisation, that is professionally managed and is a leader in India’sengineering&constructionindustry.Itwasthebusinessofcementthatbroughtthe youngMr.HenningHolck-Larsen and Mr. Soren Kristian Toubro to India. TheyarrivedonIndianshoresasrepresentativesoftheDanishengineeringfirm,F.L.Smidth&Coinconnectionwiththemergerofcementcompanies that were later grouped into the AssociatedCementCompanies. Together,Mr.Holck-LarsenandMr.ToubrofoundedthepartnershipfirmofL&Tin1938,whichwasconverted into a public limited company in 1950.Today,thishasmetamorphosedintooneof India’sbiggest success stories. Thecompany has grown from humble origins to a large conglomerate spanning engineering and construction.

Sevendecadesago,Holck-LarsenturnedeastfromDenmarkandsharedadreamwithIndiaandherpeople.Larsen&ToubroLimitedisthe resplendent manifestation of that dream. Our character and culture, our distinctive ethos - indeed all that is good and grand aboutL&Tcarrieshisindelibleimprint.

Holck-Larsenwasunique.Hedidnotteach,he touched and transformed. He did not instruct, he inspired. He did not plot the way forward, he helped discover within ourselves the strength to find the path.

1935:AqualifiedchemicalengineerfromDenmark,Mr.Holck-LarsenwasdeputedtoIndiatoassessthevalue of various cement manufacturing groups that wastobelatermergedintotheAssociatedCementCompanies(ACC)

1938:WithMr Soren Kristian Toubro, foundedpartnership firm- Larsen & Toubro - in India,importingDanish equipment. AfterWorldWar IIbroke out, the firm took on a variety of fabrication and engineering assignments

1944:EngineeringConstructionCorporation(ECC)incorporated

1945: L&T signs dealership agreement withCaterpillarTractorCompany,USA,formanufactureand sale of earthmoving equipment

1946:Firmbecomesaprivate limitedcompany-Larsen&ToubroPrivateLimited

1950: Firm becomes a public limited company.Institutionalisedsystemofrecruitmentandpromotionon merit, democratic management, provision of excellent working conditions, development of indigenous know-how and capability, export promotion, and a high rate of re-investment of surplus to sustain a rapid growth rate

1952: L&T’s first associate company - TractorEngineers Limitedwas established in collaborationwithCaterpillar,USA,tomanufactureundercarriagepartsforcrawlertractorsinIndia.Mr.Holck-Larsenwasinstrumental in setting up collaboration agreements and technological tie-ups with several global leaders -Audco,Eutectic,F.L.Smidth,Niro,HaldorTopsoe…Alignedcompany’sgrowthplanstoneedsemergingfromIndia’sfive-yearplans.Becameprincipalsupplierto Indian industriessuchas fertilizer,cement,powergeneration, petrochemical, chemical, etc.,

As a true visionary, hismind embraced thefuture,andhisworldknewnoboundaries. Itwas a world that drew entrepreneurs from many countries to collaborate for the collective good. Aworldwhereindustryhadanactiverole inthepromotionofasuperiorqualityoflife.Anda world where professional excellence was infused with grace, wit and good cheer.

Life, we know, is finite. A legacy, infinite.HenningHolck-Larsenwillliveoninthelegacyof the organisation that bears his name. Inourproducts, inourprojectsand indeed, ineverything we do, as we continue to make the thingsthatmakeIndiaproud.

1968: Receives award from NationalAssociationofDanishEnterprise

1972-78: AppointedConsulGeneral forDenmarkinMumbai

1976:AwardedRamonMagsaysayAwardforInternationalUnderstanding

1977:Conferred order of the KnightCommanderofDannebrog

1980:AwardedSirJehangirGhandyMedalforIndustrialPeace

1989:AppointedChairmanEmeritusofL&T

1999: FelicitatedbyBombayChamberofCommerce&Industry

2000:HonouredbyTheConfederationofIndianIndustryforhis‘visionandspiritofentrepreneurship. Honoured byNationalGallery ofModern Art as ‘a celebratedfigure whose contribution has enriched the fieldofIndiancontemporaryart’.ReceivesChemtechFoundation’sChemicalIndustryStalwartAwardin‘recognitionofoutstandingcontribution to the process industry’

2001: Presented Life Time AchievementAward from the BombayManagementAssociationforselflessdevotiontothecauseofIndianindustry

2002: Awarded Padma Bhushan forcontributiontoIndianindustry.Onreceiptof the award, he remarked: “India,myadopted homeland has a special place in my heart.With the Padma Bhushan, I’mhappytorealisethatIhaveaplaceinherhearttoo.IregardthishonourasatributetotheuniquespiritofL&T,andthevalues

it has always stood by: its professionalism, its commitment to quality, and its concern for the entirecommunityofstakeholders.”

Felicitated(inabsentia)attheIndo-EuropeanUnionBusinessSummitinCopenhagenbythePrimeMinisterofIndiaandthePrimeMinisterof Denmark for his lifetime contribution topromoting business beyond boundaries

July2003: Expressed his approval of the plan to set up an Employees’ Trust which would own a partofL&Tonbehalfofitsemployeesandactfor their welfare.

OnJuly27,2003Mr.Holck-Larsenpassedawayattheripeoldageof96.OnJuly7,2007,L&Tcelebrated the birth centenary ofMr.Holck-Larsenby re-dedicating itself to the causeofnation-building, while the nation celebrated its 60thyearofindependence.AcommemorativepostagestampinhonourofHHLwasreleasedbytheDepartmentofPosts,NewDelhionJune12,2008.

- Soren Kristian ToubroFeb 27, 1906 - March 4, 1982

“the secret of happiness

is not in doing what one likes

but in liking what one has to do”

AqualifiedcivilengineerfromDenmark,Mr.SorenKristianToubrowasDirectorofL&Tfrom1946tillMarch27,1981.From1946to1956,Mr.ToubrowastheChairmanofL&T’sBoardofDirectors,everyalternate year.Mr. Toubrowas also a director ofseveralcompaniesintheL&TGroup.

Through his penchant for hard work, his analytical mind coupled with courage and determination, and his interest in fellow workers, he remains an exemplar toL&T-ites.

OnmanyoccasionsMr.Toubrosacrificedpersonalpleasures for the benefit of the firm, or of an individual, and the same generous spirit prevailed whenL&TbecameaLimitedCompanywithIndianpartners. He took great interest and pride in a healthy IndianisationoftheCompanyandsparednoefforttoconvey and explain his basic ideas of sound business and service.

ItcanbesaidthatmuchoftheL&TspiritofwhichweareproudandwhichisthebasisforL&T’ssuccessovertheyearswaslargelyduetoMr.Toubro’seffortsand example.

Mr.Toubrowasahighlydedicated,seriousmindedperson having a keen sense of duty. The interest oftheL&TGroupofCompanieswasalwaystop-most in his mind. He was a perfectionist and would not tolerate anything not well done. His tenacity, dauntlessness and determination to succeed played animportantroleinL&T’sgrowthandsuccess.Heinduced people to work hard by setting an example himself.

In 1963, having worked for nearly 25 years, Mr. Toubro decided to relinquish his executiveresponsibilitiesandretiredfromL&TManagementPrivateLimited, themanagingagentsofLarsen&ToubroLimitedatthattime.HereturnedtoDenmark,howevercontinuedtoserveontheBoardofDirectorsof Larsen & Toubro Limited and EngineeringConstruction Corporation Limited till 1981. Mr.Toubropassedawayin1982.

Mr.Toubro’semphasisonpayingproperattentiontothecustomer,foundexpressioninL&T’smotto:“In service lies success.” He stood for the principle of excellent service to the customer and took infinite

pains to teach, guide, motivate and encourage the youngsterswhojoinedtheCompany.

Mr. Toubro had often said that “the secret of happiness is not in doing what one likes but in liking what one has to do. There are two ways of being happy - we either diminish our wants or augment our means.”