A MonaVie Business Overview

PRODUCT KNOWLEDGEQuick Reference Guide

The materials in this Quick Reference Guide are available for free distribution only. Posting these materials to appropriate websites, distribution by email or fax when requested, and printing (or reprinting at copy centers) is allowed and encouraged.

These free materials may be used to train existing or prospective members of your downline or staff.

These materials may contain information that eventually becomes outdated; therefore, the MonaVie University website should be consulted often to obtain the most recent version of this training guide: www.MonaVieUniversity.com.

These materials may not be altered, sold, or resold under any circumstances and are the sole property of MonaVie LLC.

© 2009 MONAVIE LLC. ALL RIGHTS RESERVED

10 KEY REASONS TO DRINK MONAVIEINTRODUCTION TO AÇAIPROCESSANTIOXIDANTSTESTINGMONAVIE BLENDS GENERAL FACTS MONAVIE ORIGINAL BLENDMONAVIE ACTIVE BLEND

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MONAVIE PULSE BLENDMONAVIE KOSHER BLENDMONAVIE EMV

HEALTH CLAIMSINTERNATIONAL PRODUCT CLAIMSGLOSSARYPHOTO GLOSSARYFLASH ANIMATED PRODUCT TRAINING

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PRODUCTS BASED ON A SUPERFOODAçai is a “superfood” because of unusually high phytonutrient content.Nutritional pro!le: antioxidants, phytonutrients, vitamins, minerals, trace minerals, amino acids, plant sterols, protein, healthy fats, and !ber.Contains all essential amino acids necessary for life.MonaVie’s freeze-dried açai powder claims highest ORAC score.

SUPERIOR HARVESTING, PROCESSING, SAFETY, AND TESTING METHODS

Açai collected by skilled native harvesters in partnership with MonaVie.Freeze-dried açai powder and frozen puree retain nutrients.No clari!cation process that removes healthy fats and pulp.Flash pasteurization quickly removes harmful microbes and captures "avors, colors and bene!cial nutrients.No kettle pasteurization with hours of heat that cooks out nutritional properties.Meets FDA “Good Manufacturing Practice” standard.Meets FDA “Generally Recognized As Safe” status.No athletic banned substances.Passed dangerous substance testing.Safe preservatives maintain freshness and nutritional content.

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PROPRIETARY FRUIT BLENDS PROVIDE THE BENEFIT OF SYNERGISM

Developed with balance, variety and moderation in mind.Each product a blend of açai and 18 other bene!cial fruits.Synergistic effect of fruits acting together reaches far beyond what any single fruit could accomplish.

NUTRITIONAL CONVENIENCEAfter all we can do to eat right, obtaining adequate nutrition is still a challenge.Eating greater quantities of good foods is not always a viable solution.MonaVie products offer a simple and convenient solution to help meet some of your body’s nutritional needs.For men and women on-the-go, all three MonaVie blends also offer a convenient gel option formulated to deliver the same remark-able bene!ts as their juice counterparts.

PHYTONUTRIENTSNot exactly vitamins or minerals, but nutri-ent compounds acting as cell guardians that contribute to "avor, color and disease resistance of plants.Possess antioxidant properties.

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10 KEY REASONS TO DRINK MONAVIE

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ANTIOXIDANTSMonaVie contains multiple antioxidants acting as cell protectors for our bodies that !ght damaging free radicals.Antioxidant spectrum: phytonutrients, polyphenol, ellagic acid, flavonoids, catechins, anthocyanins, proanthocyanidins, carotenoids, phlorizin and resveratrol.

VITAMINS, MINERALS, TRACE MINERALS AND FIBER

MonaVie products contain at least the fol-lowing: vitamin A, vitamin B-5, vitamin B-6, vitamin C (ascorbic acid), vitamin E, vitamin K, copper, manganese, potassium and !ber.

HEALTHY JOINT SUPPORTMonaVie Active was formulated with the added bene!t of plant-derived glucosamine scienti!cally shown to help promote joint mobility, health, and function.

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HEALTHY HEART SUPPORTMonaVie Pulse is a heart healthy blend with added plant sterols, resveratrol, and omega-3s.Plant sterols play a key role in lowering cholesterol.Resveratrol is an antioxidant that supports the cardiovascular system and the body’s ability to protect healthy blood vessels.Omega-3s are fatty acids with the ability to support a healthy cardiovascular system.

TASTEMonaVie tastes better than any product of its kind.MonaVie uses natural "avors (mixed berry) to help the !nal product remain true to the "avor of the entire original fruit.“Good taste” is more than just flavor— it‘s holding high standards in every aspect of living.

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10 KEY REASONS TO DRINK MONAVIE CONTINUED...


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DESCRIPTIONA small, round, dark-violet berry crowned with a white ornamental whorl with an appearance similar to that of a grape, but it has a smaller amount of pulp and a single large seed.

FLAVORAçai "avor can be described as a cross between blackberries and chocolate.

SUPERFOODAçai is de!ned as a “superfood” because of its unusually high phytonutrient content.

NUTRITIONAL PROFILEAntioxidants, phytonutrients, vitamins, minerals, trace minerals, amino acids, plant sterols, protein, healthy fats, and !ber.

AMINO ACIDSContains all essential amino acids necessary for life.

ORAC SCOREMonaVie’s freeze-dried açai powder claims highest ORAC score.

INTRODUCTION TO AÇAICLICK HERE

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PROCESS

HARVESTINGTeams of skilled native harvesters in partnership with MonaVie climb up to 30 meters high with vines secured tightly around their ankles for safety to pick the nutritious and powerful açai berries.

FREEZE-DRIED POWDER (-80°F)By freeze-drying the açai--a highly effective method of preserving food by rapid freezing then drying in a vacuum--up to one hundred percent of the phytonu-trient composition is maintained when compared to other drying methods.

PHYTOCHEMICAL RETENTION IN DRIED FRUITSFreeze-drying: 100%Air drying: 45%Spray drying: 30%

FROZEN PUREEFreezing the açai puree also helps guarantee that a signi!cant amount of the berry’s nutritional content is maintained.

FLASH PASTEURIZATIONFlash pasteurization is a method of sterilizing food to make it safe for human consumption that involves a process of high heat for a short time to destroy all potentially harmful microbes. Using this method, MonaVie products are rapidly heated, bottled, and cooled, thereby capturing the fresh "avors, vibrant colors, and bene!cial nutrients.


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ANTIOXIDANTS

FREE RADICALSA free radical is an unstable compound that your body is exposed to daily.

Left without restraint, free radicals can damage healthy cells and are believed to be involved with premature aging and many chronic diseases.

OXIDATIONIn excess, free radicals produce harmful oxidation that can damage cell membranes.

An example of oxidation is an apple core. Because it’s been exposed to oxygen in the air, it turns brown.

CAUSES OF FREE RADICALSFree radicals are everywhere and are impossible to avoid. They are a result of everyday living. They can be found in the air we breathe, the water we drink, and the food we eat.

Tobacco smoke, alcohol, pollution, insecticides, radia-tion, chemicals in the home or at work, and excessive amounts of sunlight are all proli!c contributors to the formation of free radicals.

Other causes include a high-fat diet, stress, insuf!cient sleep, and strenuous exercise.

OXIDATIVE STRESSWhen free radicals outweigh the body’s ability to counter their damaging effects, the result is known as oxidative stress.

ANTIOXIDANTS TO THE RESCUE!Antioxidants act as cell protectors for our bodies that prevent free radicals from potentially damaging millions of healthy, functioning cells. They do this by donating an electron to unstable free radicals, which neutralizes their harmful effects.

DIET AND SUPPLEMENTATIONObtaining a variety of antioxidants through diet or supplementation is essential to maintaining your good health. HIGHEST ANTIOXIDANT LEVELSScienti!c studies have shown that when properly freeze-dried, açai contains higher antioxidant levels than any other whole fruit or vegetable on earth; four to eleven times greater than blueberries.

ORAC SCALEThe ORAC scale is a standardized method for measuring the antioxidant capacity in fruits and vegetables. The acronym “ORAC” stands for “Oxygen Radical Absorbance Capacity.”

MonaVie’s freeze-dried açai powder claims an ORAC score higher than any other whole fruit or vegetable tested to date—it’s simply unparalleled in its antioxidant strength.


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ANTIOXIDANTS CONTINUED...

VALIDATION STEPSMonaVie has completed studies in the following three areas of research and has demonstrated powerful antioxidant capabilities in all three.

Step one: In Vitro Testing (in a test tube)When validating a product’s ability to !ght free radicals or antioxidant abilities, identifying its ORAC value is just the !rst step. This !rst step is accomplished with In Vitro Testing in a laboratory test tube.

Step two: Ex Vivo Testing (outside the body)In Vitro ORAC Testing is valid, but it only identi!es a product’s potential to !ght a speci!c group of free radicals. This is not a true representation of what actually happens in the body. There’s more. The second step of validation is to do Ex Vivo Testing, meaning testing of live organisms outside of the body.

Step three: Clinical Human ResearchIf results are positive for In Vitro and Ex Vivo Testing, the third step is to conduct Clinical Human Research. This type of study demonstrates what is taking place in the body by consuming a particular product.

PHYTONUTRIENTSNot exactly vitamins, and not exactly minerals, phytonutrients are compounds acting as cell guardians that contribute to "avor, color and disease resistance of plants. Many phytonutrients, also called “phytochemicals,” have antioxidant properties.

One can receive maximum health bene!ts by consuming a variety of phytonutrients with a full spectrum of colors and pigments, such as those found in MonaVie products.


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FDA COMPLIANTMonaVie goes to great lengths to ensure its products continue to be safe. This includes using ingredients with “Generally Recognized As Safe” status as required by the FDA prior to sale.

MonaVie also ensures that its products are manufactured according to “Current Good Manufacturing Practices” as required by the FDA.

RIGOROUS TESTINGMonaVie employs rigorous testing to ensure its products meet its pre-determined high quality stan-dards for safety and purity.

However, despite our con!dence in the safety of MonaVie products, if you have any health concerns, you should carefully read the label for its ingredient content and consult a physician before starting any new product or program.

INTERACTIONSAlthough MonaVie does not provide medical advice, there are some prescription medicines that are known to interact with foods and nutrients that you should be aware of.

These include vitamin K with blood thinners or anti-coagulants, and potassium with blood pressure and ACE inhibitor medications. Before taking MonaVie products, be sure to review your prescriptions !rst, then consult with your physician.

ATHLETIC BANNED SUBSTANCESWith a strong interest in providing support for health-conscious athletes, MonaVie wanted to be sure the legitimacy of its products would never be called into question. Consequently, Original and Active were subjected to rigorous testing for over 170 harmful substances.

These substances are banned from the MonaVie Game: Beta Blockers Diuretics Narcotics Anabolic Steroids Stimulants Masking Agents

DANGEROUS SUBSTANCE TESTINGMonaVie products have also been tested for benzene, heavy metals, harmful bacteria, and pesticides; none detected.

“Good taste” is more than just !avor—it’s holding high standards

in every aspect of living.

GOOD TASTEIt’s no secret that MonaVie has better taste than any product of its kind.

“Live each season as it passes; breathe the air, drink the drink, taste the fruit, and resign yourself to the in"uences of each.” --Henry David Thoreau

TESTINGCLICK HERE


NATURAL FLAVORSMonaVie uses natural "avors. MonaVie’s natural "avors make their products more palatable and bal-anced by staying true to the natural "avor of the entire fruit. The natural "avor used in MonaVie Original and Active juices and in MonaVie Gel is a mixed berry natural "avor.

GREEN CLUMPSKind of like the oil droplets that form when you shake oil and vinegar together, the green clumps you might see in MonaVie juice are heart-friendly substances known as mono and poly-unsaturated fatty acids, which come from the açai berry. These fats tend to coagulate or clump together when "ash pasteurized. They are not harmful; in fact, they are very healthy.

Remember to shake the bottle well before pouring.CONTENT MAY VARYHealthy fat content also accounts for why MonaVie products may sometimes taste or look different. De-pending on the area of the Amazon and the time of year the açai berry is harvested, the fat content may vary slightly from bottle to bottle.

As with any natural fruit or vegetable, it’s not produced with the exact same nutritional composition every time it grows.

COMPLETE PROTEINAçai is a complete protein, meaning that it has all essential amino acids. But to avoid any confusion, the actual amount of protein per serving in the MonaVie blends is less than one gram per ounce. Therefore, the label on the bottle states “0 grams” of protein. Four ounces of MonaVie juice, however, provide 1 gram of protein.

SHELF LIFEUnopened:All juices, gels and Emv = 1 yearOpened & Refrigerated:Original and Active = 30 - 60 daysPulse = 15 - 30 daysEMV = Consume in one sitting

PRESERVATIVESBecause MonaVie has no control over how products are stored once they arrive at their destination, we understand that the products might be stored in sub-optimal conditions—conditions in which potentially harmful bacteria could grow. For this reason, MonaVie employs the sensible use of preservatives to prevent such microbial growth from taking place.

Sodium benzoate and potassium sorbate are ap-proved by the U.S. Food and Drug Administration. They’re very safe and have been used in food products for over a century. These preservatives help maintain the freshness and nutritional content of MonaVie products.

MONAVIE BLENDSGENERAL FACTS


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SYNERGISMSynergism comes about when two or more things com-bine together to create something greater than either of them could produce by themselves. Like when you mix red and blue paint together - you get purple.

Adhering to the philosophy of balance, variety, and moderation, each MonaVie product includes a blend of the açai berry, and 18 other bene!cial fruits from around the world. Together, their synergistic effect reaches far beyond what any single fruit could accomplish.

ORIGINAL JUICE BLEND MonaVie Original is essentially the foundation for Ac-tive and Pulse. MonaVie Original offers potent anti-oxidant protection against free radicals, delivers the antioxidant capacity of approximately 13 servings of fruits and vegetables in just four ounces, and features a wide array of nutrients for optimal health.

AÇAI PROPORTIONSThe exact amount of açai, or of the other fruits contained in MonaVie blends is not disclosed. This is considered one of the company’s greatest intellectual assets.

However, it’s public knowledge that açai is the most abundant fruit in the blends, and the amount of açai used in all three blends is the same.

GEL PACKSFor men and women on-the-go, all three blends also offer a convenient gel option formulated to deliver the same remarkable bene!ts as their juice counterparts.

MONAVIE ORIGINAL BLEND


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ACTIVE JUICE BLENDIn addition to the bene!cial properties found in our Original juice blend, MonaVie Active was formulated with the added bene!t of plant-derived glucosamine scienti!cally shown to help promote joint mobility, health, and function.

The type of glucosamine used in Active is the only non-animal, non-shell!sh form of glucos-amine available, and therefore can be consumed by people with shell!sh allergies. This vital formula delivers the resources your body needs to get moving.

MONAVIEACTIVE BLEND


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PULSE JUICE BLENDJust like our Active blend, the bene!cial properties of Pulse are the same as those of our Original blend, but with added bene!ts. MonaVie Pulse was created with your heart in mind. This delicious blend of juices deliver powerful nutrients that support your cardiovascular system.

Boasts heart healthy levels of plant sterols to help maintain existing healthy cholesterol levels.Features resveratrol, which supports your cardio-vascular system by helping protect healthy blood vessels.Delivers powerful antioxidant polyphenols to promote a healthy cardiovascular system.

“MonaVie Pulse was created with your heart in mind.”

MONAVIE PULSE BLEND


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CHOLESTEROLAccording to the American Heart Association, elevated blood cholesterol is a major risk factor in cardiovascular health. Nearly 100 million Americans have elevated cholesterol and they don’t even know it.

The good news that cholesterol levels can often be modi!ed by lifestyle changes, such as eating a diet low in saturated fat and cholesterol, and high in whole grains, fruits, and vegetables.

PLANT STEROLSMany plants contain substances known as sterols, phytonutrients found in the fatty tissues of plants. Wheat germ, sesame oil, wheat bran, and Brussels sprouts are rich in plant sterols.

In a number of studies, plant sterols have demonstrated the ability to im-prove cholesterol levels in humans.

PLANT STEROLS COMPETE WITH CHOLESTEROLWhen plant sterols are consumed, they compete with cholesterol for absorption in the body. From your body’s point of view, plant sterols look a lot like cholesterol.

DIFFICULTY OF CONSUMING ENOUGH STEROLSIt’s dif!cult to consume enough foods high in plant sterols on a daily basis to maintain healthy cholesterol levels.

And even if you could, you would hardly have room to eat anything else.

MONAVIEPULSE BLEND CONTINUED...

THE PULSE SOLUTIONFoods containing at least 0.4 grams per serving of plant sterols, eaten twice a day with meals for a daily total intake of at least 0.8 grams as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.

Now compare this with MonaVie Pulse, which contains signi!cant plant sterol levels. One 2 ounce serving of Pulse, two times a day also supplies 0.8 grams of plant sterols. Problem solved!

NO CLARIFICATION PROCESSSome companies only use clari!ed açai juice which has been stripped of its heart-healthy fats. But as you know, MonaVie uses premium açai without removing the berry’s bene!cial fat.

NO ADVERSE EFFECTSNumerous human studies conducted with plant sterols have shown no adverse effects in most populations. However, if you’re pregnant or lactating and have a speci!c concern or question about consuming MonaVie Pulse, we recommend you consult with your physi-cian prior to consuming the product.

THE FRENCH PARADOXIn addition to the protective bene!ts of plant sterols, MonaVie products also contain a variety of polyphenols. Poly-phenols are a class of powerful antioxi-dants that are thought to be responsible for the French Paradox.

The French have a diet relatively high in fat, yet have a decreased incidence of heart disease.

This is typically attributed to the amount of polyphenols present in the grapes used to make French red wines.

RESVERATROLMonaVie Pulse contains resveratrol, a natural compound produced by some plants to protect it from environmental stresses like fungal disease and sun radiation.

Resveratrol also supports the human cardiovascular system and the body’s ability to protect healthy blood vessels.


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KOSHER JUICE BLENDMonaVie Original is also available in a Kosher certi!ed blend. Kosher certi!ed foods are foods that meet Jewish dietary laws and traditions. MonaVie has received certi!cation from the Orthodox Union, the world’s largest and most widely recognized Kosher certi!cation agency.

MonaVie Kosher is very similar to MonaVie Original, but has its own unique blend of fruits. This accounts for the slight difference in the color, taste, and texture. It does not have white grape, aronia, cupuacu, or camu camu, and doesn’t contain potassium sorbate. Four new fruits have been added: pineapple, elderberry, cherry and blackberry.

MONAVIEKOSHER BLEND


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ENERGY TO THE POWER OF MONAVIEUnlike most energy drinks which are loaded with synthetic caffeine and high fructose corn syrup, MonaVie EMV is a natural, healthy, long lasting blend of antioxidant-rich super fruits and energizing botanicals.

Great tasting and lightly carbonated, this healthy formula increases performance, endurance, and concentration by kicking up your energy level and keeping it there—without the high sugar, stimulant-subsequent crash.

PALATINOSETM

The sweet taste, and most of the calories in MonVie EMV, come from the fruit juices and Palatinose, which are healthier energy sources. Isomaltulose is the generic name for Palatinose, which is a carbo-hydrate found naturally in honey and sugar cane.

Palatinose metabolizes more slowly when compared to table sugar, promoting a steady stream of energy over a longer period of time. Another bene!t of Palatinose is that it doesn’t cause gastric discomfort, and it’s kinder to the teeth.

MONAVIE EMV BLEND


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CARBS COMBINED WITH CAFFEINE“Real energy,” as opposed to “perceived energy,” comes from calories. Caffeine alone revs up the body and mind but lacks the fuel to give them power. The body is highly active and requires a steady "ow of fuel from carbohydrates, which provide calories and energy.

MonaVie EMV provides a responsible level of natural caffeine for clarity and focus with a proper blend of carbohydrates to give the fuel needed for a combina-tion of immediate and longer lasting energy levels.

EMV A SUPERFRUIT BLENDLike the other MonaVie products you’ve learned about, MonaVie EMV is also fundamentally a superfruit blend. This blend includes açai, apple, acerola, camu camu, cupuaçu, pear, and white and purple grape. The amount of açai in EMV is comparable to the amount found in the MonaVie juices and gel products.

EMV BOTANICALSIn addition to the fruit juices, MonaVie EMV has been infused with powerful energy-enhancing botanicals: guarana, green tea, maca, yerba mate and ginseng.

EMV ENERGIZING NUTRIENT: D-RIBOSEAlong with healthy fruits and botanicals, speci!c en-ergizing nutrients were added to EMV so you can stay up to speed in a fast paced world. Ribose is a unique carbohydrate that when combined with other compo-nents increases production and storage of cell energy.

EMV ENERGIZING NUTRIENT: L-TYROSINEL-tyrosine, an amino acid, is a precursor to adrenaline naturally formed in the body. Because of its role in the body, tyrosine may be involved with helping the body cope with stressful situations.

EMV ENERGIZING NUTRIENT: VITAMIN C(FROM ACEROLA)Vitamin C is a water-soluble vitamin needed by the body for hundreds of vital metabolic reactions. This need, along with its antioxidant properties, makes Vitamin C an important nutrient to consume daily to help maintain proper cell metabolism and tissue health.

EMV ENERGIZING NUTRIENT: B-COMPLEX VITAMINSB-complex consists of essential vitamins important for many physiological functions, and functions such as the metabolism of carbohydrates and fat into energy. The B-complex vitamins included in MonaVie EMV are vitamins B3, B5, B6, and B12.

TOO MUCH CAFFEINE UNLIKELYToo much caffeine, especially for sensitive individuals, can cause restlessness, anxiousness, irritability and headaches. Too much is considered more than 500 milligrams daily.

Too much caffeine = 500 milligrams dailyEMV = 55 milligrams caffeine per serving

MonaVie EMV contains about 55 milligrams of caffeine per serving. This amount of caffeine is comparable to many popular cola drinks. A person would have to consume an unusually high number of servings to have these side effects.

MONAVIE EMV BLEND CONTINUED...


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CLAIMS YOU CAN MAKE ABOUT MONAVIE, AÇAI,ORIGINAL AND BLENDS

HEALTH CLAIMS ORIGINAL


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HEALTH CLAIMSORIGINAL CONTINUED...

CLAIMS YOU CAN MAKEABOUT MONAVIE AND AÇAI:

Claim Number 1: GeneralMonaVie products are foods and are not intended to prevent, treat, or cure any disease or medical condition.

Claim Number 2: GeneralAlways position the products strictly as foods. Foods are intended to provide your body with the nutrition necessary to maintain and promote good health.

Claim Number 3: AçaiThe açai berry has been prized for centuries as a source of health, energy, and longevity.

Claim Number 4: AçaiMonaVie freeze-dried açai is unparalleled in its antioxidant strength.

Claim Number 5: AçaiPre-clinical research on the freeze-dried açai used in MonaVie products shows it to have one of the highest tested antioxi-dant capacities of any fruit or vegetable.

Claim Number 6: AçaiMonaVie’s freeze dried açai boasts 4 to 11 times the antioxidant capacity of whole blueberries and more than 20 times the antioxidant capacity of whole raspberries.

Claim Number 7: AçaiA nutritional analysis of the freeze-dried açai used in MonaVie products found it to have anthocyanins, proanthocyanidins, and other "avonoids.

CLAIMS YOU CAN MAKEABOUT ORIGINAL AND BLENDS:

Claim Number 8: Original & BlendsMonaVie delivers a blend of 19 fruits, including the açai berry.

Claim Number 9: Original & BlendsAçai is one of nature’s top superfoods.

Claim Number 10: Original & BlendsConsuming MonaVie helps you to maintain a healthy and active lifestyle.

Claim Number 11: Original & BlendsPeople who regularly consume MonaVie have reported better health and an overall sense of well being.

Claim Number 12: Original & BlendsMonaVie products offer a simple and convenient solution to help meet some of your body’s nutritional needs.

Claim Number 13: Original & BlendsMonaVie’s premier açai blend delivers antioxidants and phytonutrients to help maintain and promote good health.

Claim Number 14: Original & BlendsIn comparing ORAC scores, four ounces of MonaVie has the equivalent antioxidant capacity of approximately 13 servings of fruits and vegetables.


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GENERAL CLAIMS YOU CAN MAKE ABOUT MONAVIE ACTIVE:

Claim Number 15: ActiveClinical Study: In a double#blind, placebo controlled, crossover clinical study, subjects taking MonaVie Active had a signi!cant increase in their anti-oxidant capacity, and the inhibition of free radical damage.*

Claim Number 16: ActiveClinical Study: This study also suggests that drinking 4 ounces of MonaVie Active daily may help support a healthy cardiovascular system by increasing the antioxidant capacity in the body.*

Claim Number 17: ActiveMonaVie Active contains the additional bene!ts of glucosamine to help maintain healthy joint function.

Claim Number 18: ActiveGlucosamine in MonaVie Active is a natural substance found in healthy cartilage.

Claim Number 19: ActiveGlucosamine helps build glycoproteins, which are essential in making and maintaining healthy connective tissue and joint cartilage.

Claim Number 20: ActiveGlucosamine helps promote joint mobility, health, and function.

Claim Number 21: ActiveGlucosamine helps maintain healthy joint "exibility and range of motion.

HEALTH CLAIMS ACTIVE

*Note: This study was con-ducted in a relatively small number of healthy adults.

Further studies with larger sample sizes are needed

before these results can be generalized to the popu-

lation at large.


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HEALTH CLAIMS PULSE

HEART, CHOLESTEROL,AND GENERAL CLAIMS YOU CAN MAKE ABOUT MONAVIE PULSE


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HEART CLAIMS YOU CAN MAKE ABOUT PULSE:

Claim Number 22: PulseHeart friendly.

Claim Number 23: PulseSupports heart health.

Claim Number 24: PulseSupports the heart and cardiovascular system.

Claim Number 25: PulseMonaVie Pulse’s unique blend of fruits is noted for its antioxidant polyphenol content.

Claim Number 26: PulseMonaVie Pulse is formulated to support heart health.

Claim Number 27: PulseMonaVie Pulse is a heart healthy blend with added plant sterols and resvera-trol, which help to support a healthy cardiovascular system.

Claim Number 28: PulseContains plant sterols that help maintain heart health.

Claim Number 28: PulseContains plant sterols that help maintain heart health.

Claim Number 29: PulseMonaVie Pulse was designed with your heart in mind.

Claim Number 30: PulseResveratrol is an antioxidant that supports the cardiovascular system and the body’s ability to protect healthy blood vessels.

HEALTH CLAIMSPULSE CONTINUED...

CHOLESTEROL CLAIMS YOU CAN MAKE ABOUT PULSE:

Claim Number 31: PulseMonaVie Pulse contains plant sterols, which studies suggest play a key role in lowering cholesterol.

Claim Number 32: PulseHelps maintain existing healthy cholesterol levels.

Claim Number 33: PulseHelps maintain healthy cholesterol levels already within a normal range.

Claim Number 34: PulseStudies suggest that when plant sterols are present, the body absorbs less cholesterol.

Claim Number 35: PulsePlant sterols compete with cholesterol for absorption in the body.

Claim Number 36: PulseFoods containing at least 0.4 g per serving of plant sterols, eaten twice a day with meals for a daily total intake of at least 0.8 g, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.

GENERAL CLAIMS YOU CAN MAKE AND IMPORTANT GUIDELINES ABOUT PULSE:

Claim Number 37: PulseMonaVie Pulse, like red wine, contains a variety of phenolic antioxidants including resveratrol, without the alcohol.

Claim Number 38: PulseResveratrol has antioxidant and other body-bene!cial properties. Resveratrol is a natural compound produced by some plants to protect it from environ-mental stresses like sun radiation.

Claim Number 39: Pulse GuidelinesMonaVie products (including Pulse) are not intended to replace or mimic the activity, effects, or bene!ts of drugs or medications. Do not substitute or replace your medications with MonaVie Pulse.

Claim Number 40: Pulse GuidelinesThe plant sterol activity, effects, and bene!ts in MonaVie Pulse as it relates to heart health and cholesterol are sig-ni!cantly less than that found in drugs.

Claim Number 41: Pulse GuidelinesIf you have a concern of any kind related to MonaVie Pulse or its contra-indications with medications, consult with your physician before consuming MonaVie Pulse.

Claim Number 42: Pulse GuidelinesDo not use MonaVie Pulse as an alternative to physician consultation or advice.

Claim Number 43: Pulse GuidelinesMonaVie Pulse does not cure heart disease.

Claim Number 44: Pulse GuidelinesMonaVie Pulse does not cure, treat, mitigate, or prevent serious cholesterol problems.

Claim Number 45: Pulse GuidelinesMonaVie Pulse is intended for healthy people, not for people with heart or cholesterol diseases.


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CLAIMS YOU CAN MAKE ABOUT EMV:

Claim Number 46: EMV

Effective energy supply.


More balanced energy release.


Longer lasting energy release.


Naturally energizing.


A 100% natural energy source.


Energizing ingredients for a healthy lifestyle.


Healthy energy.

HEALTH CLAIMS EMV


Promotes longer lasting and improved energy levels.


Nutritious energy.


Natural energy for the body and mind.


Energizing blend.


Convenient energy.


Promotes mental clarity.


Promotes mental focus.


Promotes vigor.


Promotes vitality.


Enhances performance.


Boosts endurance.


Increases alertness.


Fights fatigue.

*Note: This study was conducted in a relatively small number of healthy adults. Further studies with larger sample sizes are needed before these results can be generalized to the population at large.


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PRODUCT CLAIMS CANADA

CLAIMS YOU CAN MAKEABOUT MONAVIE IN CANADA:

açai berry.

Consuming MonaVie helps you to maintain a healthy and active lifestyle.

People who regularly consume MonaVie have reported better health and an overall sense of well being.

MonaVie products offer a simple and convenient solution to help meet some of your body’s nutritional needs.

MonaVie’s premier açai blend delivers the phytonutrients and antioxidants you need to maintain a healthy and active lifestyle.

In comparing ORAC scores, four ounces of MonaVie has the equivalent antioxidant capacity of approximately 13 servings of fruits and vegetables.

MonaVie’s premier açai blend is a source of antioxidants to support good health.

CLAIMS YOU CAN MAKEABOUT AÇAI IN CANADA:

Açai is one of nature’s top superfoods.

The açai berry has been prized for centuries as a source of health, energy, and longevity.

MonaVie freeze-dried açai is unparalleled in its antioxi-dant strength. MonaVie’s freeze dried açai boasts more than 15 times the antioxidant capacity of whole blueberries and more than 20 times the antioxidant capacity of whole raspberries.

Pre-clinical research on the freeze-dried açai used in MonaVie products shows it to have a high antioxidant capacity, especially against superoxide free radicals.

Freeze-dried açai in a SOD assay (SORAC) had one of the highest tested antioxidant capacities of any fruit or vegetable to !ght superoxide free radicals.

Freeze-dried açai used in MonaVie products has a high antioxidant capacity, especially against peroxyl free radicals.

A nutritional analysis of the freeze-dried açai used in MonaVie products found it to have anthocyanins, proantho-cyanidins, and other "avonoids.


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PRODUCT CLAIMS CANADA CONTINUED...

CLAIMS YOU CAN MAKE ABOUT MONAVIE NATURAL HEALTH (GLUCOSAMINE) IN CANADA:

glucosamine to help maintain healthy joint function.

Glucosamine in MonaVie Active is a natural substance found in healthy cartilage.

Glucosamine helps build glycoproteins, which are es-sential in making and maintaining healthy connective tissue and joint cartilage.

Monavie Active promotes healthy joints by lubricating and nourishing damaged tissue and cartilage.

Glucosamine helps maintain healthy joint "exibility and range of motion.

UNAUTHORIZED HEALTH CLAIMS FOR CANADA:

Do not use terms or phrases that suggest the product can prevent, mitigate, diagnose, treat or cure a disease.

Do not use terms or phrases that suggest an ingredient can prevent, mitigate, diagnose, treat or cure a disease.

When promoting the product, do not use scienti!c studies or other publications that discuss the effects of the ingredi-ents if they conclude or suggest the ingredients can prevent, mitigate, diagnose, treat or cure a disease.


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PRODUCT CLAIMSBRAZIL

GENERAL CLAIMS YOU CAN MAKEABOUT MONAVIE IN BRAZIL:

among them an exclusive form of açai (açai freeze dried powder). It’s made of powders, juices, and fruit concentrates.

all stages: from fruit selection and the freeze drying process to product distribution and taking caring of the consumer.

is innovative and exclusive. This is the only process capable of maintaining the unaltered properties of the fruit while allowing for a larger concentration of açai per bottle.

added sugar.

way to enjoy the "avor of the Amazon.

product a drink without comparison. It unites the properties of all fruits in a balanced form.

the pasteurization process. MonaVie uses a modern process of "ash pasteurization, which rapidly heats and cools the product, guaranteeing its total safety for consumption. The traditional pasteurization method, widely used in the market, may cook out the nutrients. This doesn’t occur with MonaVie Original.

ultraviolet rays and their consequent oxidation.


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PRODUCT CLAIMS BRAZIL CONTINUED...

CLAIMS YOU CAN MAKE IN BRAZIL ABOUT MONAVIE ORIGINAL BLEND:

MonaVie Original is a premium drink created from an exclusive blend of açaí and 18 other fruits, including cupuaçu, acerola, romã (pomegranate), cranberry, and blueberry.

completely innovative and incorporates freeze-dried açaí, purees, and concentrated juices. The processing of açaí occurs within 24 hours of harvesting due to its high oxidation index.

-mula, and an exclusive process.

MonaVie Original is a premium drink for everyday use.

UNAUTHORIZED HEALTH CLAIMS FOR BRAZIL:

It is important not to make any therapeutic claims regarding our products, including any mention of treat-ment, prevention, cure, and diagnosis of disease or medi-cal conditions. Our Compliance department acts promptly regarding the violation of this policy.

We should also avoid making claims about antioxidant bene!ts or functionality, that the product bene!ts the body, or that the product contributes to health or well-being.


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PRODUCT CLAIMSAUSTRALIA

GENERAL CLAIMS YOU CAN MAKEABOUT MONAVIE IN AUSTRALIA:

capacity.

health, decrease free radical activity, or enhancing joint mobility, we are con!ned to making claims that relate to nutritional support and the maintenance of an already healthy body or system.

UNAUTHORIZED HEALTH CLAIMS FOR AUSTRALIA:

It is important not to make any claims that MonaVie improves health.

Do not use terms or phrases that suggest MonaVie decreases minor aches and pains or that MonaVie products enhance joint mobility and "exibility.

shown that MonaVie…” are not allowed in Australia.


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PRODUCT CLAIMSNEW ZEALAND

GENERAL CLAIMS YOU CAN MAKEABOUT MONAVIE IN NEW ZEALAND:

health, decrease free radical activity, or enhancing joint mobility, we are con!ned to making claims that relate to nutritional support and the maintenance of an already healthy body or system.

WHEN ADVERTISING IN NEW ZEALAND:

‘health’ or any word or words of similar import as a part of or in conjunction with the name of the product.

of or a reference to any disease or physiological condition.

UNAUTHORIZED CLAIMS FOR NEW ZEALAND:

or extent of a physiological condition.

a physiological function whether permanently or temporar-ily, in any way, must be avoided. Such products constitute “medicines” in NZ and must be registered.

It is important not to make any claims that MonaVie improves health.

Do not use terms or phrases that suggest MonaVie decreases minor aches and pains or that MonaVie products enhance joint mobility and "exibility.

have shown that MonaVie…” are not allowed in New Zealand.


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PRODUCT CLAIMSSINGAPORE

CLAIMS YOU CAN MAKE ABOUT MONAVIE IN SINGAPORE:

In relation to the following claims, please ensure that there is corresponding scienti!c evidence in substantiation of the truth and accuracy of these claims (both ingredient and product-based claims) and such evidence is available for production to the authorities if requested.

berry.

active lifestyle.

better health and an overall sense of well being.

to help meet some of your body’s nutritional needs.

and antioxidants you need to maintain a healthy and active lifestyle.

the equivalent antioxidant capacity of approximately 13 servings of fruits and vegetables.

to support good health.

CLAIMS YOU CAN MAKEABOUT AÇAI IN SINGAPORE:

of health, energy, and longevity.

-dant strength. MonaVie’s freeze dried açai boasts more than 15 times the antioxidant capacity of whole blueberries and more than 20 times the antioxidant capacity of whole raspberries.

Pre-clinical research on the freeze-dried açai used in MonaVie products shows it to have a high antioxidant capacity, especially against superoxide free radicals.





CONTENTS

PRODUCT CLAIMSSINGAPORE CONTINUED...

CLAIMS YOU CAN MAKE ABOUT MONAVIE NATURAL HEALTH (GLUCOSAMINE) IN SINGAPORE:


found in healthy cartilage.

in making and maintaining healthy connective tissue and joint cartilage.

and nourishing damaged tissue and cartilage.

range of motion.

UNAUTHORIZED CLAIMS FOR SINGAPORE:

prevent, mitigate, diagnose, treat or cure a disease.

Do not use terms or phrases that suggest an ingredient can prevent, mitigate, diagnose, treat or cure a disease.

or other publications that discuss the effects of the ingredients if they conclude or suggest the ingredients can prevent, mitigate, diagnose, treat or cure a disease.

In relation to these claims, please ensure that there is corresponding scienti"c evidence in substantiation of the truth and accuracy of these claims (both ingredient and product-based claims) and such evidence is available for production to the authorities if requested.


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PRODUCT CLAIMSJAPAN

CLAIMS YOU CAN MAKE ABOUT MONAVIE IN JAPAN:

MonaVie delivers a blend of 19 fruits, including the açai berry.

Consuming MonaVie helps you to maintain a healthy and active lifestyle.


MonaVie’s premier açai blend delivers phytonutrients.

“Antioxidants” is clearly a word of “suggestion of medi-cine-like effect”, and therefore cannot be used in sales tools. If the sales tools does not describe the effect of the açai but the importance of the ingredients in açai for maintaining health, the description is acceptable.

In comparing ORAC scores, four ounces of MonaVie has the equivalent capacity of approximately 13 servings of fruits and vegetables.

CLAIMS YOU CAN MAKEABOUT AÇAI IN JAPAN:

The açai berry has been prized for centuries as a source of health, energy, and longevity.

strength.

MonaVie products found it to have anthocyanins, proantho-cyanidins, and other "avonoids.


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PRODUCT CLAIMSJAPAN CONTINUED...

STRUCTURE/FUNCTION CLAIMS YOU CAN MAKE ABOUT MONAVIE ACTIVE (GLUCOSAMINE) IN JAPAN:


UNAUTHORIZED CLAIMS FOR JAPAN:

can prevent, mitigate, diagnose, treat or cure a disease.

or other publications that discuss the effects of the ingredi-ents if they conclude or suggest the ingredients can prevent, mitigate, diagnose, treat or cure a disease.

MonaVie freeze-dried açai is unparalled in its antioxidant strength. (The term “unparalleled” might be inappropriate in light of prohibition of false and exaggerating statement.)

have reported better health and an overall sense of well being.

-dants” is clearly the word of “suggestion of medicine-like effect”, therefore you cannot use the word in sales tools. If the sales tools describe not the effect of the açai but the im-portance of the ingredients in açai for maintaining health, the description is acceptable. For example, “XX in açai is important to maintain your health”.) and phytonutrients to help maintain good health. This may be deemed to consti-tute “suggestion of medicine-like effect” under the Pharma-ceutical Affairs Law.

MonaVie’s freeze dried açai boasts more than 15 times the antioxidant capacity of whole blueberries and more than 20 times the antioxidant capacity of whole raspberries.

Glucosamine in MonaVie Active is a natural substance found in healthy cartilage. Since this describes the speci!c parts of body (cartilage), it may be deemed to constitute “suggestion of medicine-like effect” under the Pharmaceuti-cal Affairs Law.

Glucosamine helps maintain healthy joint "exibility and range of motion. This may also be deemed to constitute “suggestion of medicine-like effect” under the Pharmaceuti-cal Affairs Law.


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PRODUCT CLAIMSMEXICO

CLAIMS YOU CAN MAKE ABOUT MONAVIE IN MEXICO:

Some people who regularly consume MonaVie have reported better health and an overall sense of well being.


MonaVie’s premier açai blend delivers antioxidants and phytonutrients,some of which help maintain and promote good health.

In comparing ORAC scores, four ounces of MonaVie has the equivalent antioxidant capacity of approximately 13 servings of fruits and vegetables.

CLAIMS YOU CAN MAKEABOUT AÇAI IN MEXICO:

The açai berry has been prized for centuries as a possible source of health, energy, and longevity.

MonaVie freeze-dried açai is unparalleled in its antioxi-dant strength. MonaVie’s freeze dried açai boasts more than 15 times the antioxidant capacity of whole blueberries and more than 20 times the antioxidant capacity of whole raspberries.

Research on the freeze-dried açai used in MonaVie products shows it to have a high antioxidant capacity, especially against superoxide free radicals.





CONTENTS

PRODUCT CLAIMSMEXICO CONTINUED...

STRUCTURE/FUNCTION CLAIMS YOU CAN MAKE ABOUT MONAVIE ACTIVE (GLUCOSAMINE) IN MEXICO:

glucosamine an ingredient that helps maintain healthy joint function.

found in healthy cartilage.

in making and maintaining healthy connective tissue and joint cartilage.

function.

range of motion.

UNAUTHORIZED HEALTH CLAIMS FOR MEXICO:

prevent, mitigate, diagnose, treat or cure a disease.

can prevent, mitigate, diagnose, treat or cure a disease.

When promoting the product, do not use scienti!c studies or other publications that discuss the effects of the ingredi-ents if they conclude or suggest the ingredients can prevent, mitigate, diagnose, treat or cure a disease.


CONTENTS

GLOSSARYCLICK HERE


Açai: A small, round, dark-violet berry crowned with a white ornamental whorl. Its appearance is similar to that of a grape, but it has a smaller amount of pulp and a single large seed. Açai "avor can be described as a cross between blackberries and chocolate. The primary ingredient in MonaVie products, açai has been prized for centuries by the people of the Amazon as a source of health and vitality. Modern science has documented the remark-able nutritional properties of the açai berry, bringing it into the limelight of the world and dubbing it a “superfood,” meaning a food with an unusually high phytonutrient content. Featuring an impressive nutritional pro!le, açai is literally loaded—antioxidants, phytonutri-ents, vitamins, minerals, trace minerals, amino acids, plant sterols, protein, healthy fats, and !ber—all remarkably captured in MonaVie’s premier açai formulas. The açai berry is particularly unique because it contains all of the essential amino acids necessary for life. In fact, so complete is this amazing fruit that the Brazilian people living along the Amazon use it as a primary food source in their diet. Teams of skilled native harvesters in partnership with MonaVie climb açai trees up to 30 meters high with vines secured tightly around their ankles for safety to pick the nutritious and powerful berries--making it available to a modern world in critical need of sound nutrition.

Açai Proportions: The exact amount of açai contained in MonaVie blends is not disclosed. This is considered one of the company’s greatest intellectual assets. The amount of açai used in all three blends is the same.

Acerola: This is a bright red, soft, and juicy fruit that has been eaten for centuries by the natives of the Antilles, Central America, and Northern South America. Also called the Barbados cherry, this fruit is known for having high concentrations of ascorbic acid, or vita-min C, acting as an antioxidant and a natural preservative.

GLOSSARY

Active Juice Blend: In addition to the bene!cial properties found in our Original juice blend, MonaVie Active was formulated with the added bene!t of plant-derived glucosamine scienti!cally shown to help promote joint mobility, health, and function. This vital formula delivers the resources your body needs to get moving. MonaVie Active contains açai, acerola, white grape, apple, pear, purple grape, aronia, cranberry, passion fruit, banana, prune, kiwi, blueberry, bilberry, camu camu, wolfberry, pomegranate and lychee.

Anthocyanin: Blue, red, and/or violet pigments from fruits and vegetables with antioxidant capabilities.

Antioxidant: Cell protectors for our bodies that prevent free radicals from potentially damaging millions of healthy, functioning cells. They do this by donating an electron to unstable free radicals, which neutralizes their harmful effects.

Apple: The traditional apple being added to MonaVie is both delicious and nutritious. Apples are rich in antioxidant polyphenols.

Aronia: Also known as the chokeberry, Aronia is a glossy, bluish-black or red fruit with a slightly bitter to pleasantly sweet "avor, and a high concentration of vitamin C. Because of its dark pigment, this Native of Eastern North America is high in various antioxidants.

Ascorbic acid (Vitamin C): Found in many MonaVie fruits, and an energizing nutrient added to EMV, vitamin C is a water-soluble vitamin needed by the body for hundreds of vital metabolic reactions. This need, along with its antioxidant properties, makes Vitamin C an important nutrient to consume daily to help main-tain proper cell metabolism and tissue health.

Athletic Banned Substances: Original and Active were subjected to rigorous testing for over 170 harmful substances prohibited for use by professional athletes. These products were found to contain no beta blockers, diuretics, narcotics, anabolic steroids, stimulants, or masking agents.

Balance, Variety, Moderation Philosophy: MonaVie products are developed with the philosophy that balance is better than relying upon the contribution of a single ingredient, variety can produce greater bene!ts than one particular nutrient, and moderation is more powerful than excess.

Banana: Bananas are typically grown in the humid, tropical region of South America and have very bene!cial nutritional properties. They are a good source of several nutrients including vitamin C and potassium.

B-Complex Vitamins: Energizing nutrients added to EMV, b-complex consists of essential vitamins important for many physiological func-tions, and functions such as the metabolism of carbohydrates and fat into energy. The B-complex vitamins included in MonaVie EMV are vitamins B3, B5, B6, and B12.

Bilberry: These berries grown on a perennial shrub, reddish purple in color and native to Northern Europe and North America. They are high in substances called "avonoids, which are found in many fruits and vegetables. Flavonoids are a large group of phytonutrients that are de!ned by color. The "avonoids in these berries are associated with good vision and eye function.

Blackberry: Used for over 2,000 years in Europe for eating and medicinal purposes, this fruit is also native to Asia, North America, and South America. The dark colored aggregate fruit is a dense source of polyphenolic compounds and is high in antioxidants.

Blueberry: Blueberries have a diverse range of nutrients with notably high levels of manga-nese, vitamin C and vitamin K. Antioxidant levels in blueberries are particularly high.

Caffeine: A central nervous system stimulant derived from various plant sources, listed by the USDA as a “Multiple Purpose Generally Recognized As Safe Food Substance.” MonaVie EMV provides a responsible level of natural caffeine for clarity and focus with a proper blend of carbohydrates to give the fuel needed for a combination of immediate and longer lasting energy levels.


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Camu Camu: Produced on a low-growing shrub found throughout the Amazon, this fruit is round and red when young and dark purple when ripe. The fruit is about the size of a lemon and contains a signi!cant amount of vitamin C.

Carotenoids: Red, orange, and/or yellow antioxidant pigments mostly from vegetables and some fruits, and are a source of vitamin A.

Catechins: Flavonoid polyphenols with an antioxidant function. Catechins are commer-cially used in dyeing and tanning.

Cholesterol: The most common type of steroid in the bloodstream of the human body, and is an important component of healthy cell membranes. However, in excess, cholesterol is a factor in coronary disease. The good news is that cholesterol levels can often be modi!ed by lifestyle changes, such as eating a diet low in saturated fat and cholesterol, and high in whole grains, fruits, and vegetables.

Clari!cation: A process of making fruit or vegetables into a clear liquid form by remov-ing the suspended solids. The downside of this process is that it strips out nutrient rich fats and pulp. As opposed to clari!cation, MonaVie uses premium açai pulp and freeze-dried powder to ensure you receive the nutritional bene!ts this incredible fruit has to offer.

Clinical Human Research: If results are positive for in vitro and ex vivo testing, a third validation step is to conduct clinical human research. This type of study demonstrates what is taking place in the body by consuming a particular product.

Complete Protein: Açai is a complete protein, meaning that is has all essential amino acids. But to avoid any confusion, the actual amount of protein per serving in the MonaVie blends is less than one gram per ounce. Therefore, the label on the bottle states “zero grams” of protein. Four ounces of MonaVie juice, however, provide one gram of protein.

GLOSSARY CONTINUED...

Concord Grape: The particular variety of this fruit was developed in 1849 in the state of Massachusetts. This dark, aromatic purple fruit has a high phenolic content and antioxidant capacity. Fresh fruit of this variety contains variable amounts of vitamin C.

Contents May Vary: Healthy fat content accounts for why MonaVie products may sometimes taste or look different. Depending on the area of the Amazon and the time of year the açai berry is harvested, the fat content may vary slightly from bottle to bottle. As with any natural fruit or vegetable, it’s not produced with the exact same nutritional composition every time it grows.

Copper: A mineral necessary for the formation of red blood cells, elastin, and collagen. It also helps maintain healthy bones, blood vessels, nerves, and the immune system.

Cranberry: Native to North America, this dark red, tart berry is packed with nutrients, includ-ing potent antioxidant "avonoids and other polyphenolic compounds.

Cupuaçu: This fruit originates in the south and southeastern parts of the Brazilian Amazon. It is strong and pleasant smelling, and is known for its volatile aroma. The pulp is white and soft, and has a sour and highly-"avored taste.

Dangerous Substance Testing: MonaVie products have been tested for dangerous substances such as benzene, heavy metals, harmful bacteria, and pesticides; none being detected.

Dietary Fiber: The indigestible portion of edible parts of plants that are not broken down in the digestive system. Dietary !ber pushes food through the digestive system, absorbs water, eases defecation, and relieves constipation. Digestive !ber has several health bene!ts such as lowering the risk of diabetes, heart disease and colon cancer.

D-Ribose: An energizing nutrient added to EMV, ribose is a carbohydrate that when combined with other components increases production and storage of cell energy.

Elderberry: Native to the subtropical regions of eastern North America and Europe, early settlers used this fruit as a dried and medicinal crop. The "at topped clusters of small, juicy, round berries are loaded with blue and red pigmented phytonutrients and antioxidants.

Ellagic Acid: A polyphenolic antioxidant some-times used to stop blood "ow and bleeding.

EMV: Unlike most energy drinks which are load-ed with synthetic caffeine and high fructose corn syrup, MonaVie EMV is a natural, healthy, long lasting blend of antioxidant-rich super fruits. This blend includes açai, apple, acerola, camu camu, cupuaçu, pear, and white and purple grape. However, in addition to the fruit juices, MonaVie EMV has been infused with powerful energy-enhancing botanicals includ-ing guarana, green tea, maca, yerba mate and ginseng. Additional energizing nutrients were also added such as D-risbose, L-tyrosine, vitamin C and B-complex vitamins. Great tasting and lightly carbonated, this healthy formula increases performance, endurance, and concentration by kicking up your energy level and keeping it there— without the high sugar, stimulant-subsequent crash. The sweet taste and most of the calories in MonaVie EMV come from the fruit juices and Palatinose, which are healthier energy sources. MonaVie EMV provides a responsible level of natural caffeine for clarity and focus with a proper blend of carbohydrates to give the fuel needed for a combination of immediate and longer lasting energy levels.

Ex Vivo: Laboratory testing of live organism performed outside of the body.

FDA: U.S. Food and Drug Administration.

Flash Pasteurization: A method of sterilizing food to make it safe for human consumption that involves a process of high heat for a short time to destroy all potentially harmful microbes. The products are rapidly heated, bottled, and cooled, thereby capturing the fresh "avors, vibrant colors, and bene!cial nutrients. This method is superior to Kettle Pasteurization.

Flavanols: A subclass of "avonoids.


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Flavonoids: Also called bioflavonoids, flavonoids are a group of polyphenols that are water-soluble pigments, considered to have antioxidant and anti-in"ammatory properties.

Free Radical: An unstable compound that your body is exposed to daily. Left without restraint, free radicals can damage healthy cells, and are believed to be involved with premature aging and many chronic diseases.

Freeze Drying: A highly effective method of preserving food by rapidly freezing the food, then drying it in a vacuum. By freeze-drying the açai, up to one hundred percent of the phytonutrient composition is maintained when compared to other drying methods.

Gel Packs: For men and women on-the-go, all three MonaVie blends also offer a convenient gel option formulated to deliver the same remarkable bene!ts as their juice counterparts.

Ginseng: A botanical included in EMV, ginseng has been referred to as the king of all herbs. The root offshoots are harvested after four to six years of growth. In China, ginseng is widely used medicinally to promote longevity, and is said to improve quality of life.

Glucosamine: A natural compound found in the body that is used to help make and form cartilage. Glucosamine has been scienti!cally shown to help promote joint mobility, health, and function. The type of glucosamine used in Active is the only non-animal, non-shell!sh form of glucosamine available, and therefore can be consumed by people with shell!sh allergies.

Glycoproteins: Prot eins that are essential in making and maintaining healthy connective tissue and joint cartilage.

GMP: An acronym that stands for “Good Manufacturing Practice,” an industry standard for management of manufacturing and quality control testing of foods as required by the FDA.


GRAS: An acronym that stands for “Generally Recognized As Safe,” a status required for food products by the FDA prior to sale.

Green Clumps: The green clumps you might see in MonaVie juice are heart-friendly sub-stances known as mono and poly-unsaturated fatty acids, which come from the açai berry. These fats tend to coagulate or clump together when "ash pasteurized. They are not harmful; in fact, they are very healthy. Remember to shake the bottle well before pouring.

Green Tea: A botanical included in EMV, and cultivated originally in East Asia as a large shrub tree, green tea now grows throughout Asia and parts of the Middle East and Africa. People have been drinking green tea around the world for centuries. Studies suggest that green tea has many health bene!ts due to its antioxidant polyphenol content. Green tea may also help boost metabolism and increase alert-ness primarily due to its natural caffeine content.

Guarana: A botanical included in EMV, guarana is a Brazilian herb that is considered to be “Generally Recognized As Safe.” It’s become a popular addition to energy drinks due to its natural caffeine content. Traditionally, guarana has been used as a safe and natural physical and mental pick-me-up. Today, guarana is mostly used for energy and performance.

In Vitro: Laboratory testing done in a test tube.

Isomaltulose: The generic name for the trade name Palatinose, which is a carbohydrate found naturally occurring in honey and sugar cane. Isomaltulose metabolizes more slowly when com-pared to table sugar, promoting a steady stream of energy over a longer period of time.

Kettle Pasteurization: A method of sterilizing food to make it safe for human consumption that involves heating the formula for hours to destroy all potentially harmful microbes. This method can inadvertently “cook out” many of the nutritional properties of the food, and is not as effective as Flash Pasteurization.

Kiwi: Originally known as the Chinese goose-berry, kiwi is a rich source of nutrients such as vitamin C, and potassium. The skin is a good source of "avonoid antioxidants.

Kosher: Kosher certi!ed foods are foods that meet Jewish dietary laws and traditions. Certi!cation appears on over sixty percent of America’s produced foods that are certi!ed Kosher. MonaVie has received certi!cation from the Orthodox Union, the world’s largest and most widely recognized Kosher certi!ca-tion agency.

Kosher Juice Blend: MonaVie Original is also available in a Kosher certi!ed blend. Kosher certi!ed foods are foods that meet Jewish dietary laws and traditions. MonaVie has received certi!cation from the Orthodox Union, the world’s largest and most widely recognized Kosher certi!cation agency. MonaVie Kosher is very similar to MonaVie Original, but has its own unique blend of fruits. This accounts for the slight difference in the color, taste, and texture. It does not have white grape, aronia, cupuaçu, or camu camu, and doesn’t contain potassium sorbate. Four new fruits have been added: pineapple, elderberry, cherry and blackberry.

Lipid Peroxidation: Cell damage resulting from free radicals “stealing” electrons from lipids inside cell membranes.

L-Tyrosine: An energizing nutrient added to EMV, L-tyrosine, a non-essential amino acid, is a precursor to adrenaline naturally formed in the body. Because of its role in the body, tyrosine may be involved with helping the body cope with stressful situations.

Lychee: A tropical fruit majorly grown in Asia, Southeast Asia, and the Northern part of India. It is rich in vitamin C, potassium, and copper. This fruit may be good for digestive health. Research has also shown that this fruit has many health protective phytonutrients.


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Maca: A botanical included in EMV also known as Peruvian ginseng, maca is native to South America and has been used since ancient times as a staple food crop.$Maca has been long known in folklore for its aphrodisiac and ener-gizing properties. Maca has a long history of use as a medicinal plant used by both men and women to improve a sense of well being.

Manganese: A trace mineral that acts as an enzyme activator in the human body. Man-ganese is involved in the formation of bone, in maintaining healthy nerve tissue, helps to synthesize fatty acids and cholesterol, helps to facilitate protein and carbohydrate metabolism, and helps in the production of sex hormones.

Mono and Poly-unsaturated Fatty Acids: Healthy fats that lower total cholesterol and LDL cholesterol. Many nuts are high in monounsaturated fats, and seafood is high in polyunsaturated fats.

Natural Flavors: MonaVie uses natural "avors in its products because a juice concentrate, which contains only the juice from a fruit, does not give you the entire "avor of the fruit. MonaVie’s natural "avors make its products more palatable and balanced by staying true to the natural "avor of the entire fruit. The natural "avor used in MonaVie Original and Active juices and in MonaVie Gel is a mixed berry natural "avor.

Omega-3 Fatty Acids: Fatty acids, particularly found in !sh oils, with the ability to lower cholesterol levels.

ORAC Scale: A valuable measurement tool for manufacturers to help quantify the health bene!ts of their food products. ORAC stands for “Oxygen Radical Absorbance Capacity.”


Original Juice Blend: MonaVie Original is a blend of the Brazilian açai berry—one of nature’s top superfoods—and 18 other body-bene!cial fruits. This amazing blend provides a wide variety of powerful antioxidants and phytonutrients to help maintain and promote good health. The fruits contained in MonaVie Original are açai, white grape, apple, acerola, aronia, purple grape, cranberry, passion fruit, apricot, prune, kiwi, blueberry, wolfberry, pomegranate, lychee, camu camu, pear, banana and bilberry.

Oxidation: A chemical reaction in which oxygen is combined with another substance. Iron when exposed to oxygen produces rust, and there-fore becomes corroded, or “oxidized.”

Oxidative Stress: When free radicals outweigh the body’s ability to counter their damaging effects.

PalatinoseTM: The trade name for isomaltulose, a carbohydrate found naturally occurring in honey and sugar cane. Isomaltulose metabolizes more slowly when compared to table sugar, promoting a steady stream of energy over a longer period of time.

Passion Fruit: Passion fruit is commercially important to Brazil. Native to tropical regions of South America, with a color ranging from yellow to purple, this round to oval-shaped fruit has soft to !rm juice sacs inside. It is rich in body bene!cial antioxidants.

Pear: Originally from Europe and Asia, pears have a soft, buttery, and somewhat grainy tex-ture. The white to cream-colored "esh of pears was once referred to as the “gift of the gods.” Juicy and sweet, pears may help promote cardiovascular health and good digestion.

Phlorizin: An antioxidant phytonutrient ob-tained from the roots and bark of certain trees with potential health bene!ting properties.

Phytonutrients: Not exactly vitamins, and not exactly minerals, phytonutrients are com-pounds acting as cell guardians that contrib-ute to "avor, color and disease resistance of plants. Many phytonutrients, also called “phytochemicals,” have antioxidant properties.

Pineapple: Native to southern Brazil and Paraguay, this tropical sweet fruit contains phenolic compounds and signi!cant amounts of antioxidants. The edible juicy "esh ranges from an almost white to yellow color.

Plant Sterols: Phytonutrient compounds found in the fatty tissues of plants. In scienti!c studies, plant sterols have demonstrated the ability to improve cholesterol levels in humans. When plant sterols are consumed, they compete with cholesterol for absorption in the body. From your body’s point of view, plant sterols look a lot like cholesterol. So as you eat more meals with suf!cient amounts of plant sterols, your body actually absorbs less cholesterol. How-ever, it’s dif!cult to consume enough of these foods on a daily basis to derive enough plant sterols to maintain healthy cholesterol levels. Supplementation with MonaVie Heart provides a solution for this problem.

Polyphenolic Compounds: A class of powerful antioxidants found in plants that are thought to be responsible for the “French Paradox.”

Pomegranate: Originating from the Middle East, Pomegranate is a good source of nutrients such as vitamin C, potassium, and antioxidant polyphenols. Some pomegranate polyphenols have been shown to have potent free-radical scavenging properties. Many pomegranate phytonutrients have cardio-protective properties.

Potassium: A mineral only exceeded in abun-dance in the body by calcium and phosphorus. Potassium is important in maintaining the body’s electrolytes in a proper balance, helps regulate blood pressure, and has an important role in regulating the activity of muscles and nerves.

Prescription Medication Interactions: Although MonaVie does not provide medical advice, there are some prescription medicines that are known to interact with foods and nutrients that you should be aware of. These include vitamin K with blood thinners or anti-coagulants, and potassium with blood pressure and ACE inhibi-tor medications. Before taking MonaVie prod-ucts, be sure to review your prescriptions !rst, then consult with your physician or pharmacist.


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Prickly Pear: This species of fruit has adapted to a variety of regions and elevations. They are native to the United States, Mexico, and South America. Today, they can also grow well in Africa, Australia, and the Mediterranean. This round or pear-shaped, "eshy, and sweet fruit forms after the colorful blooms fade. They are a rich source of natural antioxidants.

Proanthocyanidins: A class of "avonoids known for their characteristic red color and their antioxidant activity.

Proprietary Blend: Each MonaVie product includes a blend of the açai berry and 18 other bene!cial fruits from around the world. Together, their synergistic effect reaches far beyond what any single fruit could accomplish.

Prune: This fruit and its “juice” contain phytonutrients and dietary !ber which contrib-utes to good digestive health. It also contains essential vitamins and minerals.

Pulse Juice Blend: Just like the Active juice blend, the bene!cial properties of Pulse are the same as those of MonaVie’s Original blend, but with added bene!ts. MonaVie Pulse was created your heart in mind. This delicious blend delivers powerful nutrients that support your cardiovascular system. MonaVie Pulse boasts heart healthy levels of plant sterols to help maintain existing healthy cholesterol levels, it features resveratrol, which supports your cardiovascular system by helping protect healthy blood vessels, and delivers powerful antioxidant polyphenols to promote a healthy cardiovascular system. MonaVie Pulse is a blend of açai, concord grape, pineapple, apple, prickly pear, pomegranate, elder berry, yumberry, bilberry, blackberry, blueberry, cherry, cranberries, raspberry, aronia, acerola, strawberry, cupuaçu and camu camu.

Purple Grape: Purple grapes belong to the Vitaceae family and are grown and harvested worldwide. They are abundant in cardio-friendly antioxidants such as resveratrol.


Raspberry: This fruit grows on a small, Native American "owing bush or traveling vine. They are high in "avonoids, which may support healthy cardiovascular function.

Resveratrol: Natural compound produced by some plants to protect it from environmental stresses like fungal disease and sun radiation. As an antioxidant, resveratrol also supports the human cardiovascular system and the body’s ability to protect healthy blood vessels.

Sodium Benzoate and Potassium Sorbate: Food preservatives approved by the U.S. Food and Drug Administration. They’re very safe and have been used in food products for over a century. These preservatives help maintain the freshness and nutritional content of MonaVie products.

Strawberry: It is commonly believed that this fruit was cultivated back in Ancient Rome. In the 13th century, they were used in France as a medicinal herb. The most common type of its kind cultivated today, a hybrid variety from Europe, is noted for its intense "avor and large size. The bright red aggregate fruit is rich in antioxidants and bene!cial phytonutrients.

Superfood: Foods with an unusually high phytonutrient content.

Synergism: When two or more things combine together to create something greater than either of them could produce by themselves.

Tart Cherry: Cherries are believed to originate from Europe and Asia. Today, cherries are grown all over the world and are known for their beautiful red color. As a perennial tree fruit, it is known for its tart juicy pulp and antioxidant contribution to the diet.

Vitamin K: A fat-soluable vitamin essential for the clotting of blood, vitamin K also helps promote strong bones.

White Grape: The ancestors of modern grapes are all red; white grapes, however, have ancient origins. Although they are called “white” grapes, they actually have a green hue. White grapes contain bene!cial polyphenol antioxidants, such as resveratrol.

Wolfberry: The Wolfberry, also known as the Goji berry, has been dubbed a Superfruit for its nutrient content and antioxidant capacity. Almost half of all the harvested Wolfberries come from China. With a nutty taste, the wolfberry is used as dried fruit, and in tea, wine, coffee, soups, and various meal dishes.

Yerba Mate: A botanical included in EMV, yerba mate is native to subtropical South America in Brazil, Argentina, Paraguay, and Uruguay. From reports of traditional use, its physiological effects are similar to, yet distinct from more widespread beverages like coffee and tea. Users report a mental state of wakefulness, focus and alertness.

Yumberry: Native to Eastern Asia, and pos-sibly Japan and Southeast Asia, the cultivation of this fruit began more than 2,000 years ago in Southeast China. The round berry has thin pulpous columns with a color ranging from white to a vibrant red to dark-purple. A highly aromatic fruit, the "esh and pulp is juicy and sweet, yet somewhat tart with a hint of sourness. It also contains bene!cial antioxidant nutrients.

The French Paradox: The French have a diet relatively high in fat, yet have a decreased incidence of heart disease. This phenomenon is typically attributed to the amount of polyphenols present in the grapes used to make French red wines.

USDA: United States Department of Agriculture.


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FLASH ANIMATED PRODUCT TRAINING


CONTENTS

INSTRUCTIONS

“PRODUCT” to learn more about MonaVie blends. Each will show a short animation. Click the “CHART” button to return to the !rst page.

section to learn more about the 28 fruits found in theMonaVie blends.

Click the individual fruit icons to learn more about each speci!c fruit. Each will show a short animation. Click the “NEXT” button when each animation stops to navigate to the next scene. Click the “CHART” button to return to the !rst page of the “FRUITS” section that you are studying.

Click the “All” button under the “PRODUCT” section to return to the main chart for the juice section.

Training, you may click the purple tab at the top of this page to return to the “Contents” page of your PDF.

your Flash Animated Product Training will be the only image that prints from this page.

A MonaVie Business Overview

Documents

Transcript of A MonaVie Business Overview