A modern take on connecting fans with philately
Transcript of A modern take on connecting fans with philately
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Dec 5, 2016 | CHINA 2016: Philately, a link between tradition and modernity
A modern take on connecting
fans with philately
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Dec 5, 2016 | CHINA 2016: Philately, a link between tradition and modernity
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Dec 5, 2016 | CHINA 2016: Philately, a link between tradition and modernity
The stamp crew
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Dec 5, 2016 | CHINA 2016: Philately, a link between tradition and modernity
A moving tribute to the series…
Lenticular Souvenir Sheet
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Dec 5, 2016 | CHINA 2016: Philately, a link between tradition and modernity
Prestige booklet tells the story…
20-page Prestige Booklet
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Dec 5, 2016 | CHINA 2016: Philately, a link between tradition and modernity
Lenticular uncut press sheet a first!
Lenticular Uncut Press Sheet
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Dec 5, 2016 | CHINA 2016: Philately, a link between tradition and modernity
Limited edition, signed by Captain Kirk himself
Limited edition, autographed framed print
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Dec 5, 2016 | CHINA 2016: Philately, a link between tradition and modernity
The Stamp Launch Plan
How do we get this fan base interested in “philately”?
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Dec 5, 2016 | CHINA 2016: Philately, a link between tradition and modernity
A series of fan “stamp sightings” across Canada…
Vulcan
(Star Trek Capital of Canada)
Toronto
London
Calgary
Montreal
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Dec 5, 2016 | CHINA 2016: Philately, a link between tradition and modernity
“Beam me up!”, says super-fan.
Stardate April 6
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“Canada Post boldly goes where its never gone before”
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Surprising the locals in Vulcan (Star Trek Capital of Canada)…
Stardate April 8
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Dec 5, 2016 | CHINA 2016: Philately, a link between tradition and modernity
“A Spock stamp, logically.”
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A son honours his father…
Stardate April 21
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Dec 5, 2016 | CHINA 2016: Philately, a link between tradition and modernity
“Beam the mail up, Scotty.”
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A real-life “Dr. Bones”
Stardate April 26
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“I’m a doctor, not a philatelist.”
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Learning Klingon in Calgary…
Stardate April 28
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“Klingons close out Canada`s Star trek set.”
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A special delivery for Captain Kirk!
Stardate April 29
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“William Shatner gets stamped…”
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Day of Issue: Early morning deliveries to key Media…
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Day of Issue: Boldly going… into Post Offices, Online and homes
In-store (6,600 Post Offices)
Online (eStore, Web, Social)
In print (Newspapers, Catalogue & Direct Mail, etc.)
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Continuing to generate buzz at Comiccons and Fan Expo…
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Qapla! (Klingon Translation: Success!)
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Dec 5, 2016 | CHINA 2016: Philately, a link between tradition and modernity
Live long and post often...