A mobile view for BTO 2011 by Valentina Paruzzi
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Transcript of A mobile view for BTO 2011 by Valentina Paruzzi
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La scuola di VERO
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La scuola di VERO
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Mobile is growing faster than any technology before
Source: KPCB - http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011
Units/ Users1960 1970 1980 1990 2000 2010 2020
Mobile Internet(Post Pc)
10B+DesktopInternet
1B+PC
100MM+
10MM+
Microcomputer
1MM+
Mainframe
10B+
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Let’s go through some facts!
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In 10 years, there will be 50 billion devices
connected to the Internet
“”Hans Vestberg - CEO Ericcson
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Internet users worldwide by 20121.8 billion
Source: Juniper 2011
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per month spent on Facebook700 billion mins
Source: Facebook Sept 2011
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40 billion spam emails sent per day
Source: Symantec Intelligence June 2011
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near 6 billion mobile phone users
China and India… rock! :-)
Source: Mobithinking - November 2011
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Mobile games revenue to top $11bn by 2015*
Source: Juniper Prediction 2011
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iPhones sold by 2012
iPads sold by 2012
+100 million
+60 millionSource: AllthingsDigital.com - November 2011
| Gartner 2011
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In 2010 16m tablets were sold, in 2012 it will reach 85 million
Source: eMarketer 2011
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Today 60% of Apple’s revenues are mobile.In 2008 it was 10%
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And by 2013, the online payment giant is expecting its mobile payments volume to reach $7.5 billion.
Paypal is expecting over $3.5 billion in transactions from mobile devices by the end of 2011.
Source: PayPal 2011
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2014 mobile will become the first way to access to internet
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2014 mobile will not replace pcspcs remain the first tool for workbut mobile brings technology in physical world
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Humans were born to move
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mobile makes people feeling free from the “chains” of pc
:)
:(
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all inONE
all youneed
because
moreLESS is
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wallet
phonekeys pick only one of them⧽
http://www.slideshare.net/space150/mobile-trends-june-2011
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Is NFC something new?
Not at all. Offices have been using it for years...
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By the end of 2012, all the smartphones will be available to pay through NFC technology (Microsoft and iOs, too)
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A moving paradigm
pull
fixed
search
social
dayparts
information location
pull&push
relevance
contextual
always on
entertainment
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A2P
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of fuel savings are created each year thanks to Google’s new route-around-
traffic feature
Source: Mashable / Techcrunch
20%
50%
of all Google searches are for local information
of all Google Maps usage is on mobile devices in
July 2011
$250,000
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http://www.slideshare.net/space150/mobile-trends-june-2011
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Chromaroma, a travel game for London’s Oyster card system, lets you compete against friends for points as you travel, making public transit more fun.
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of U.S. travelers plan on using their mobile phone or smartphone more as a travel resource during trips in 2012
44%
Source: TripAdvisor 2012 Travel Trends/Rearden Commerce
Mobile Devices: A “Go To” Travel Resource in 2012
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Mobile, but don’t forget social
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42% of business travelers indicated they access the mobile Web on their devices of choice to perform tasks that they wouldn’t ordinarily do on their desktops
With 84% reporting using smart phones for business use during travel, participants
indicated their top three travel-related activities via mobile phone today are focused on location:
mapping or finding directions (80%);
researching local activities (63%);researching destination information (55%).
Mobile Devices: A “Go To” Travel Resource in 2012
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Anywhere, anytime
of all social network users access their social network sites daily while they are travelling72%
Source: Tripl Research
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passengers will board GOGO-WIFI flights this year
200 mil
Interstitial time is a treasure (for business)
Source: Tripl Research
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2.566.000
69%
First find reliable opinions, then feel confident to plan your travel
The number of fans of top 5 airlines on Facebook*
*South West, Lufthansa, United Airlines, American Airlines, Delta AirlinesSource: Tripl Research
of all travel companies saw traffic growth from
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Source: Tripl Research
Something secret?
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plan to use travel apps on their mobile device or
smartphone in 2012
31%
Source: TripAdvisor 2012 Travel Trends
47%
34%
use mobile to organise their travel
use it to pre-purchase infos
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will use a mobile device for restaurants research
37%
Source: TripAdvisor 2012 Travel Trends
27 % will use one for attractions research26 % will use one for accommodations research
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16% percent plan to use travel apps on their tablet devices
Source: TripAdvisor 2012 Travel Trends
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Just remember that human will come first
What’s next?
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