A METAL CARDS portfolio to cover any SMART PRIME · 2021. 3. 22. · portfolio to cover any...

CONTACTLESSFUNCTIONALITY

LASER ENGRAVING PERSONALIZATION

KNOCKOUT SHOWING METAL

Mass affluent segment

Changing the graphic rules of metal...… allowing very innovative artwork combining printing over plastic and knockout feature showing virgin or decorated metal

Structure› Stainless steel metal layer and clear or white PVC

Front & back› Printed PVC attached to metal layer› Overlay front and back› Satin finishing

KEY PRODUCT: SMART METAL ART

Also available:

Decorated metalVirgin metal Metal veneer

Upper end of the mass market segment

A unique blend…… enabling a heavy card at a moderate price point

Structure› Stainless steel and PVC

Front & back› Printed PVC attached to metal insert › Overlay front and back› Matt/satin finishing

KEY PRODUCT: SMART PRIME

A METAL CARDS portfolio to cover any segmentation



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80%

72%

70%

of global Millennials would have a more positive perception of their bank if they were offered a metal card

of global Millennials would consider changing bank to have the opportunity to get a metal card at the same condition as their current card

of global customers would use a metal card more often than other cards in their wallets

High Net Worth (HNW) segment

Luxury craftsmanship…… redefining the look, feel and sound of the most exclusive cards

Structure› Artisan silver full metal card

Front & back› Nickel silver alloy › Durable satin finish PVD* color coating with

protective clear coat

KEY PRODUCT: FULL METAL

Also available:

Metal hybrid Ceramic

Metal cards taking payments to a higher level

M ore consumers are willing to pay to get exclusive products ranging from sober smartphone models to exclusive chocolate

and limited edition clothing.

We see various expressions for this premiumization wave in different industries, and in banking, the premium product is cards made out of metal. These cards are heavy, they look and feel different and they make that “clunck” sound when being put on a table. Interestingly, the demand for metal cards is at its strongest in developing countries and among young customers, i.e the market segments that will dominate global spending tomorrow.

Through a combination of new technologies and evolving consumer preferences, the usage of metal cards has evolved from the High-Net-Worth customer only to the growing mass affluent segment.

In most recent times, FinTechs and Neobanks have proved that metal cards are an incredibly efficient asset when establishing and building their novel brands, not the least towards the growing Millennial segment (consumers aged 18 to 34 years).

ETCHED BACKGROUNDLINE DESIGN


MECHANICALENGRAVING

* Physical Vapor Deposition

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KNOCKOUT SHOWING METAL

Mass affluent segment

Changing the graphic rules of metal...… allowing very innovative artwork combining printing over plastic and knockout feature showing virgin or decorated metal

Structure› Stainless steel metal layer and clear or white PVC

Front & back› Printed PVC attached to metal layer› Overlay front and back› Satin finishing

KEY PRODUCT: SMART METAL ART

Also available:

Decorated metalVirgin metal Metal veneer

Upper end of the mass market segment

A unique blend…… enabling a heavy card at a moderate price point

Structure› Stainless steel and PVC

Front & back› Printed PVC attached to metal insert › Overlay front and back› Matt/satin finishing

KEY PRODUCT: SMART PRIME

A METAL CARDS portfolio to cover any segmentation




80%

72%

70%

of global Millennials would have a more positive perception of their bank if they were offered a metal card

of global Millennials would consider changing bank to have the opportunity to get a metal card at the same condition as their current card

of global customers would use a metal card more often than other cards in their wallets

High Net Worth (HNW) segment

Luxury craftsmanship…… redefining the look, feel and sound of the most exclusive cards

Structure› Artisan silver full metal card

Front & back› Nickel silver alloy › Durable satin finish PVD* color coating with

protective clear coat

KEY PRODUCT: FULL METAL

Also available:

Metal hybrid Ceramic

Metal cards taking payments to a higher level

M ore consumers are willing to pay to get exclusive products ranging from sober smartphone models to exclusive chocolate

and limited edition clothing.

We see various expressions for this premiumization wave in different industries, and in banking, the premium product is cards made out of metal. These cards are heavy, they look and feel different and they make that “clunck” sound when being put on a table. Interestingly, the demand for metal cards is at its strongest in developing countries and among young customers, i.e the market segments that will dominate global spending tomorrow.

Through a combination of new technologies and evolving consumer preferences, the usage of metal cards has evolved from the High-Net-Worth customer only to the growing mass affluent segment.

In most recent times, FinTechs and Neobanks have proved that metal cards are an incredibly efficient asset when establishing and building their novel brands, not the least towards the growing Millennial segment (consumers aged 18 to 34 years).

ETCHED BACKGROUNDLINE DESIGN


MECHANICALENGRAVING

* Physical Vapor Deposition

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t 20

20. A

ll ri

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ts re

serv

ed. I

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MIA

| E

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05/

20 |

Ph

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IDE

MIA


A METAL CARDS portfolio to cover any SMART PRIME · 2021. 3. 22. · portfolio to cover any...

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