1

MARKETING

OF

P R I N C I P L E S

BY

T m 1

T m 3

T m 2

T m 4

T m 5

2

Agenda

Introduction

Segmentation Targeting Positioning

Place

Promotion

Positioning

Segmenting

Targeting

3

4

Business professionals

StudentsAge group

25-45 years

Target Marke

t

5

Positioning Statement

For tech savvy individuals, Ledge Fire is the ultimate

competitive smartphone with an integrated projector, to help

you share your professional and personal triumphs with

others, on the go.

6

The

Place

7

Value Delivery Network

Supplier Ledge

Outlets/retail stores Customers

8

Multichannel Distribution

Ledge

Outlets & Website

Professionals

Retailers

Students

9

Promotion

Promotion

Promotion

Promotion

PromotionPromotion

Promotion

Promotion

Promotion

10

Television Advert

11

Billboard AdvertLedgeThe big Picture

T H I N G S W I L L N E V E R B E T H E S A M E

A G A I N !

LEDGE Fire

Light up and share now for

just Rs.

49,999!With two year warranty

12

Poster AdvertLedgeThe big PictureLEDGE Fire

11.5 mm thick and 64 GB memory Android Gingerbread 2.3 1 GHZ Dual Core processor 1.3 MP front camera 8 MP rear camera 100 inch display

With built-in mobile projector!

Light up and share now for

just Rs.

49,999!With two year warranty

13

Magazine Advert

T H I N G S W I L L N E V E R B E T H E S A M E

A G A I N !

LEDGE FireLedge

The big Picture

www.ledge.comF-9, Street 46, Islamabad, Pakistan011-55599994

14

…conclusion

15

Questions?

Thanks!