A MARKETING AUDIT USING A CONCEPTUAL MODEL OF …web.mit.edu/hauser/www/Hauser Articles...

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Transcript of A MARKETING AUDIT USING A CONCEPTUAL MODEL OF …web.mit.edu/hauser/www/Hauser Articles...

Page 1: A MARKETING AUDIT USING A CONCEPTUAL MODEL OF …web.mit.edu/hauser/www/Hauser Articles 5.3.12... · a marketing audit for a mature product. We selected a model well suited to the
Page 2: A MARKETING AUDIT USING A CONCEPTUAL MODEL OF …web.mit.edu/hauser/www/Hauser Articles 5.3.12... · a marketing audit for a mature product. We selected a model well suited to the
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