A Macro Trend 2 5 Macro Trends 3 Consumer 2.0: Age Wave 4.
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Transcript of A Macro Trend 2 5 Macro Trends 3 Consumer 2.0: Age Wave 4.
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5 Macro Trends
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A Macro Trend
Unstoppable
Empirical
Actionable
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Consumer 2.0
New Value Mindset
A Hunger for Relationships
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Health & Wellness4
5 Macro Trends
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“Do the Right Thing”5
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Boomers hold 77% of allfinancial assets
Millenials (10-29) demand better, faster, moresocial experiences
Consumer 2.0: Age Wave
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Chinese/South Asian Influx
South Asians are younger, married, more kids, multilingual, educated
GTA will be majority “visible minority” by 2014
Consumer 2.0: Multicultural
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80% of the Canadian population resides in urban areas
VECTOM50% of Retail Sales
Consumer 2.0: Urbanization
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Consumer 2.0: Technology
Anytime, anywhere through mobile devices
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Consumer 2.0
SO More selective, more impatient, more demanding, more diverse, shop fewer stores
Age Wave
Multicultural
Urbanization
Technology
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New Value Mindset
81% claim “will not go back to shopping the way I used to”
Research and planning for purchases
Budget management now an aspirational badge
SO Powerful, emotional connection or low price– No middle ground
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A Hunger for Relationships
We are social animals
Facebook – “3rd largest country in the world”
The word “friend” diminished
Desire for real connection
SO Experiences vs. Transactions
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Work-Life Balance
• Programs• Brand Opportunities
Wellness Products &
Services• Health Attentiveness• Holistic Nutrition/
Natural Supplements
Performance
• Prevention• Exercise• Workplace Wellness
Health & Wellness
SO Demand choices that support fitness and nutrition plus emotional / spiritual wellbeing
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“Do The Right Thing”
We don’t have many honest people in life right now.Our athletes lie to us, our celebrities lie to us, our politicians lie to us, eventhe media lie to us.
Bob GreenblattChairman, NBC
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“Do The Right Thing”
Seek authenticity, trust, openness
The markets, volatile weather, food scares
Roger Clemens? Tiger Woods? Toyota? BP?
SO In a world of less trust, great brands can thrive