A Local Passport for Concessions within a Suffolk

Framework

Smart Card Networking Forum

19 July 2004

Suffolk Key Context

• Started as DISCount card 1997

• Part of Anti – Poverty strategy

• Partnership between Suffolk County Council and Mid Suffolk District Council

• Re-launched as Stowmarket Key pilot 2003/4

Suffolk KeyFramework

• The technology link – smart cards

• ODPM National Smart Card Project

• Broad Partnership Agenda

Suffolk Strategic Partnership

Suffolk Accessible Government Partnership

Suffolk Technological Partnership (JV with BT/CGI)

Stowmarket Key The Early

Challenges• Create an easily used SINGLE opt-in concession and ID card scheme

• VALUED, therefore desired, by the citizen

• Deliver MEASURABLE cash benefits to citizens on low incomes

• Create a TRANSFERABLE scheme across the county

• Create MORE BUSINESS for local traders

• REDUCE COSTS by centralising card management

• DE-STIGMATISE concessions where possible

• Enable E-GOV EFFICIENCIES to flow

Suffolk Key Some later

issues• Increasing need for secure ID authentication

– Who are you?– Are you who you say you are?– Person not present (phone/internet)

• Front office/back office modernisations + IEG• CPA audits – delivering measurable results• Cross-border transactions• More accessible government – the STP• Bridging the “digital divide” – social inclusion

Suffolk Key Simple Steps –

No Big Bangs!• Step 1 – Card Audit• Step 2 – PILOT, PILOT & PILOT• Step 3 – Adopt best of breed tools• Step 4 – Create specifications – card,

terminals, management tools, branding• Step 5 – Finalise business cases• Step 6 – Implement larger scheme(s)Review at each step – network like mad and watch for opportunities!

Stowmarket Key Local

Partnering Local partnerships

=Many local access points for

information, enrolment & dissemination

+Shared resources & sustainability

Suffolk Card Audit

• 30 - 40 schemes across Suffolk LAs• Suffolk Saver, Library, Leisure, Tenants, Employees, Access, Disability

registration, buses etc. • >480,000 LA cards held by Suffolk citizens – 140,000 renewed

annually• Multiple application processing by LAs• Multiple enrolments for citizens• £1.5 – 2m spent on card schemes across the county

Find out what you’ve got…..

Join it up….

…one smart card scheme COULD do it all!

Stowmarket Key Who Gets It?

• Benefit claimants• Elderly• Disabled• Students in full time education• Referrals from agencies such as

CAB, Help the Aged, benefit teams (JobCentre Plus & MSDC)

Stowmarket Key Cardholder uses

Discounts & concessions– up to 50% at leisure centre – 25% library sound & vision loans– free energy check; local fuel price watch– car parking concession– 5-15% trader discounts– concessionary travel tokens & vouchersPersonal “organiser”– personal health & organ donor (with local PCT)– proof of age– form filling

Coming Summer 2004 - library card - loyalty programme

JobCentre Plus

Stowmarket Library

Outreach to villages

All Types of User!

Debenham Resource Centre

Debenham Resource Centre

West Suffolk CollegeLearning Centre

Stowmarket Town Council & CAB

Stowmarket Key Stow High

School• Partnership between school, Suffolk Catering and Stowmarket

Key for trial• Fast track implementation (3 months)• 1100 pupils & 140 staff• Cashless catering including vending machines• Healthy eating loyalty points scheme• Workstation access control

OBJECTIVES: • Ensure parents’ money is spent in school; increase sales• De-stigmatise free meals• Healthy eating points reward schemeAnd later, in town:• Proof of age (alcohol & tobacco sales, pubs, nightclubs)

EPOS till screen

Pre-loading cash onto card

Terminal – just show & go!

Things get busy…...

Suffolk CC Shuttle Bus

• Partnership between Suffolk CC Transport, Ipswich Bus Company & Suffolk Key

• Fast track implementation (3 weeks)• Basis for ITSO trials• Using low cost Thyron terminals – going GPRS wireless

in July • Mifare contactless card

OBJECTIVES: • Get usage data by smart card (SCC employees) and

non-card carrying public• Trial low cost wireless implementation for rural routes• Gain operating experience ready pre-ITSO

Suffolk CC Shuttle Bus

Suffolk Key NSCP toolkit

• Early adopter/beta tester (live since January)• Currently managing Stow Key scheme• CCDA + 3 services (personal health,

organ donation, loyalty)• Adding concessionary leisure, Suffolk saver bus

pass, library services• Developing multiple brand options from single

database• Need to manage all card types (incl. non-smart,

Mifare, JCOP30)• Open Source solution preferred option• Simple installation & configuration(externally

hosted by Smart Citizen)

Suffolk Key Wider Suffolk use

2004/5In progress now:

• Stowmarket Key expansion across district• Stowmarket High School cashless catering• Suffolk CC Ipswich shuttle bus• Social Services (“No Limits”) special needs families + disabled registration

schemePlanning:

• 4 more schools Jan 2005; possibly most secondary by 2006• “Moving People” concession travel card 10-20 yr olds (95k cards by Jan 2005)• Forest Heath new leisure concession scheme (Oct 2004)• Suffolk Coastal new leisure concession scheme (Oct 2004)• IBC i-Card conversion to citizen card (Dec 2004)• Incorporate with Suffolk Saver bus concession (60k by May 2005)Perhaps 150k cards by this time next year…..?

Strategising:

• Interoperability trials & regional consortium – Cambs, Essex, Norfolk, Suffolk

Suffolk Key Current Thinking

• Build into Public Access strategy• Use NSCP lifecycle management tools to manage

multiple local schemes & brands• Franchise enrolment loads• Use IIN card numbering• Embrace existing card schemes based on card audit• Develop family of cards• Exploit Mifare & develop contactless where possible• Procure effectively• Develop life event schemes• Develop citizen, business, visitor strategies &

databases• Create Anglian regional framework

Thank you - Suffolk welcomes you at any time!

Geoff Doggett

t: 01449 727114 m: 07971 563510

geoff.doggett@midsuffolk.gov.uk

www.onesuffolk.co.uk