PowerPoint Presentation

A-LIVE Concerts & Events

For any event to be successful we need good management, proper arrangements !!

BUT

SO WHAT IS THIS COMPANY ALL ABOUT?

In todays when people are too busy in life it adds to their inconvenience when they want to spend some relaxing moments but have no idea what to do or where to know about various Events.

Thats where we come in and help them save those precious moments which could easily be lost finding the perfect place to enjoy on few special occasions and help them live some memorable moments.

We plan to be the single stop for people looking for events to relax youth as well as couples by the next decade.

EXECUTIVE SUMMARY

A-LIVEis awebsiteand mobile service that provides tickets and personalized calendars forlive events and gigs.It allows users to track their favorite bands or events like DJs and receive emailalerts and purchase tickets when a tracked band plays a gig nearby, and sells tickets on behalf of artists worldwide.COMPANY OVERVIEW

MARKET OVERVIEWTargets - college youths and young couples.

Competitors - platforms like Songkick, bookmyshow.

Collaborators - event organizers, local ticket vendors.

So what are companys goals and future plans?

FOCUS to generate revenue of 500 crore in next 5 years.To be able to attract nearly 10M unique fansCompanys long term goals To be Worlds biggest

concerts and events discovery platform.

direct-to-fan Marketing channel targeting music listeners across 60 countries

Ok So what are companysImplementation strategies to enforce their offerings and identify their targets?

1. Segmentation of consumer marketsdiscover peoples preference

identify consumers needs

understand consumers needs

identify customers demands

2. Crafting brand Positioning

Product Live Music and EventsTargets College students & Young singles and couples.Competitors Songkick, bookmyshow etc.

Value Proposition Fast, convenient (For Customers)reach out to music-lovers (For collaborators)single stop for discovery and booking

3. CREATING BRAND AND BUILDING EQUITYTo achieve Brand equity Develop points of difference.

relevance of offering and its perception.awareness of the product or services provided by firm.Memorable, Meaningful but adaptable and transferable brand element.

4. DEVELOPING PRICING STRATEGY

Pricing should be set such that people feel attracted and are willing to pay for that extra facility.

5. MARKETING COMMUNICATIONS MIXModern Marketing calls for marketing communication as if done right it have huge payoffs.

Tools for same are Advertising.Sales promotion.Events and Experiences.Publicity.Database Marketing.Social Media Marketing.Mobile marketing.Personal Selling.

So what are offerings marketing mix and tactics?

1. BRAND Want a life then get A-LIVE

2. PRICE OF PRODUCT AND SERVICE

Free Feature - searching through various events through app will contain ads.

Premium Feature (Rs. 60/month) - early access to ticket booking than free users (registered), ads free.

3. INCENTIVESCustomers - annual subscriptionat discounted prices.

Collaborators Trade allowances

Company Personnel Bonus (profit)

4. COMMUNICATION AND ADVERTISINGBanners and posters.Social Media.PAY PER INSTALLAPP OPTIMAZATIONAdvertisements tv and print media.Mouth Publicity.Sponsorships. Brand endorsement by celebs.

5. DistributionConsumers -Services provided through App and Website.Free to search events but paid to book tickets.

Collaborators Receive trade allowances and extra cuts over diverting sales through this system.

Company Personnel Receive share of company profit.

SO How do you plan to implement IT?

Company is divided into 3 Strategic Business Units (SBU) :

GeographicTechnologicalAnd Marketing.ORGANIZATIONAL STRUCTURE

geographicORGANIZATIONAL STRUCTURECollects data regarding interests and behaviour patterns and purchasing powerAnd analyses it.

Technological

ORGANIZATIONAL STRUCTUREMaintains and is responsible for the smooth functioning of the online experience of customers and transactions.

MarketingORGANIZATIONAL STRUCTUREacts as the face of the company for the outside world i.e., its consumersresponsible of regulating sales and adapt to the changing traits of the people based on the data collected by geographical unit.

Business processesOperational (Primary) Processes.Supporting (Secondary) Processes.Management Processes.

Business processesOperational (Primary) Processesdeals with the core business andValue chain.deliver value to the customerEssential business activities e.g., generating revenue.include taking customer orders and managing bank accounts.

Business processes

Supporting (Secondary) Processesfunctions within an organizationinclude accounting,hr managementand security. One key differentiator is that they do not provide value to customers directly.

Business processesManagement Processesmeasure, monitor and control activities related to business procedures and systems. include internal communications,governance, strategic planning, budgeting, and infrastructure or capacity management.They also do not provide value directly to the customers.

Recap !!

ABOUT COMPANYGOALS & FUTURE PLANSIMPLIMENTATION STRATEGIESMARKETING MIXIMPLEMENTATION MODEL

DISCLAIMER

CREATED BY AKASH YADAV, IIT BOMBAY during a marketing internshipunder guidance of Prof. Sameer Mathur, IIM LUCKNOW.