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Section AHow do we approach an unseen text?

What is expected of you?

The four questions you will answer will be related to:

1. Media Forms

2. Media Representation

3. Media Institutions

4. Media Audiences

The brief

A Note on ContextYou will also get a large piece of writing about the clip that you will view. Do not ignore this as it will have clues as to how to answer the questions later on.

The context given about the film clip from the 2012 exam.

Context question:

Imagine that both of these people tweeted ‘I always hated Margaret Thatcher’. Why does their age effect the meaning of their Tweets?

How to take notes when watching the clipIf you were asked to write in detail about a piece of footage that you had only seen a few times, what sorts of things do you think would be the most important to talk about?

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

The Big Four

Mise-en-sceneLighting

Colour + Saturation

Arrangement of actors

Scenery

Props

Body language

Semiotics

Camera WorkCamera angles

Framing

Camera movement

Zooming

Panning

Tracking

Focus

SoundDiegetic

Non-diegetic

Foley

Score

Soundtrack

Sound FX

Contrapuntal

Ambient sound

EditingCutting rhythm

Transition types

Juxtaposition

Graphic matching

Long-takes

Special FX

Filters / colour-editing

Find the definitions of any of these phrases that you do not understand.

When taking notes, divide your page up like this and make sure you have at least two things filled in for each of the four boxes that add meaning to the text.

Mise en scene

Camera Work

Sound Editing

http://youtu.be/OtRnpC7ddv8

ActivityDivide a piece of paper in 4 and use it to make notes on this Call of Duty Trailer.

Question 1Media Forms – Mise en SceneThis question will ask you to be able to comment on the language of the text. By language, we mean how meaning is created using the ‘Big Four’ that you took notes on during the screening.

Activity: How is mise-en-scene being used to create meaning in this still?

Question 1Media Forms – Mise-en-shot (&colour)

How does camera angle effect how you view this girl?

How do costume and colour effect how you view this girl?

Question 1Media Forms - Sound

http://youtu.be/D-10C9n74J0

How does the opening music to the BBC news influence how you feel about the show?

http://youtu.be/O_RrNCqCIPE

Question 1Media Forms - Editing

How is editing used in this clip to create a sense of the comic book genre?

Media RepresentationsQuestion 2The three things you need to consider when responding to the representation question:

1. Is it a positive or negative representation?

2. Does it support or challenge the dominant ideology?

3. Is it entirely unique or could you link it with other texts?

Media RepresentationsQuestion 2

Is this a positive or negative representation of men? Explain your answer.

Media RepresentationsQuestion 2

In what ways does this image support or challenge dominant ideologies?

Media RepresentationsQuestion 2

What other media texts offer a similar representation of teenagers? (This can be TV, film, magazines, music videos, or anything else you think it relevant)

Media RepresentationsQuestion 2Key terminology to use when answering this question (fill in any definitions you do

not know)

Connotations:

Subversive:

Dominant ideology:

Hegemonic:

Counter-hegemonic:

AudiencesQuestion 3How do the following things influence the type of films, TV, music and websites that you enjoy?

Class:

Age:

Gender:

Ethnicity:

Religion:

Nationality:

Look at the graph above – in what ways do different age groups prefer to use different media platforms and why do you think this is?

AudiencesQuestion 3Who is the target audience for this text and what elements of it appeal to them?

AudiencesQuestion 3Uses and gratifications theory:

Write your own definition of uses and gratifications theory here…

Utopian solutions:

Write your own definition of utopian solutions theory here…

AudiencesQuestion 3In what ways does news coverage satisfy the Uses and Gratifications theory?

Does the news provide utopian solutions? Why?

AudiencesQuestion 3In what ways do movie comedies satisfy Uses and Gratifications theory?

Do comedies provide utopian solutions? Why?

InstitutionsQuestion 4What would you expect from a product made by Disney?

1.

2.

3.

4.

5.

Horizontal Integration (part 1)

Horizontal integration is when one __________ company owns lots of __________ companies which sell __________ products to different markets.

Task 4: Fill in the gaps

Horizontal Integration (part 2)

Parent Company

Subsidiary 1 Subsidiary 2 Subsidiary 3 Subsidiary 4

What type of films do they make?

What type of films do they make?

What type of films do they make?

What type of films do they make?

Fill in the gaps

Horizontal Integration (part 3)

1. Horizontal integration is…2. Horizontal integration is good for companies because…3. A subsidiary is…4. A conglomerate is…

Finish the sentences

Vertical Integration

http://en.wikipedia.org/wiki/List_of_assets_owned_by_Time_Warner

Conglomerate

Film Production

Film Distribution / Exhibition

TV Stations

Magazines

Vertical Integration

Vertical Integration is when one large company owns lots of smaller companies that are useful to each other (like a company that owns a leather factory, a stud-factory, a football boot factory and a shop that sells football boots).

Imagine that you owned a media conglomerate and you had just produced a movie. How might it be helpful to own the following things:

1. A distribution company… this would help me…

2. A chain of cinemas …

3. A TV Film channel …

4. A News channel …

5. A magazine …

6. A Special Effects Company …

Fill in the gaps

Find the definition:‘Concentration of Ownership’ means…

Examples of media conglomerates are…

Task 8

InstitutionsQuestion 4Imagine you are making a film / video / website / TV show and you decide to make it independently without any financial help from any big companies…

Advantages: Disadvantages:

InstitutionsQuestion 4Imagine you are making a film and it got funding by Warner Bros. or a different big production company…

Advantages: Disadvantages:

2012Past Papers

http://youtu.be/DX1iplQQJTo

2012Past Papers

2011Past Papers

http://youtu.be/8jiJShJfqmY

2011Past Papers

2010Past Papers

http://youtu.be/5kpK0p9js0U

2010Past Papers

Good LuckMedia Pups!