Signature Scent Design

By Hydroemission

A LEAN APPROACH TO SIGNATURE SCENT DESIGN

Creating a signature fragrance is a multidisciplinary project that Hydroemission has streamlined into three steps

Brand Characterization

Fragrance Design

Fragrance Formulation

Signature Scent Design

Brand  Characterization: to analyze all aspects of the brand identity and translate them into basic fragrance notes

Brand Characterization requires an holistic approach to analyze an extensive set of information collected through market research and proprietary web-based survey. Information ranging from the Corporate Identity to the expected User Experience are then translated into basic Fragrance Notes.

CORPORATE  BRANDING  CUSTOMER  PROFILE  

FRAGRANCE NOTES

Design: to convey an emotion into a tangible fragrance

PERFUMERY      

TOP  

MIDDLE  

BASE  

In the Scent Design phase, we elaborate information arising from the Brand Characterization and we match it against concepts of Aromatherapy, Perfumery and Psychology, to develop the Base, Middle, and Top notes that will identify your Brand. The Scent Design usually identifies two to thee fragrances that are later presented to the Client for the final selection.

Formulation: to streamline preliminary ideas and finally obtain the first release of your fragrance

Once the selection has been finalized, the conceptual design is sent to our perfumers to craft it into a fragrance. After the formulation is completed, the Client is presented with a selection of usually 2-3 fragrances for the final selection. At this point, we are ready for user groups, to scent your flagship store, and to go live.

USER GROUP FLAGSHIP STORE TEST

To test the scent selected in the environment to reach the final choice

To do a final technical test in the real environment GO LIVE

SIGNATURE SCENT DESIGN

STREAMLINE

To limit the previous selection to the most appropriate scents

SELECTION :

Once the signature design is complete, the implementation follows our standard approach of several tests, until we are comfortable about all the aspects of the fragrance, before going live.

www.hydroemission.com/scent-­‐marketing/  

Singapore Hydroemission Corporation Pte Ltd 229 Mountbatten Road #03-38, Mountbatten Square, 398007 Tel. (65) 3158 2994 Fax. (65) 6491 6541

Hong Kong Hydroemission (HK) Limited Unit 1001, 10/F, Miramar Tower, 132 Nathan Road, Tsim Sha Tsui Tel: (852) 5808 3855 Fax: (852) 3010 9480

China Hydroemission Corporation Pte Ltd Shanghai Representative Office Suite 5167, Raffles City, 268 Xi Zang Middle Road, Shanghai, 200001 Tel: (86) 21 5157 8043 Fax: (86) 21 2312 7777