Creating A Lasting

Marketing Process

By Juho Tunkelo

Also Called... Marketing Automation

Or ‘Passive Income’

Patience!

Strategy First... Then Tactics.

Five Major Phases Before Action

1. Determine Goals That Drive Everything

2. Outline Sales Funnel And Revise If Needed

3. Outline Or Flowchart The Sales Process

4. Turn That Process Into A Web Representation

5. List Sets Of Tasks And Distribute To Team

1. Goals

Reverse-Engineer It:

Money (How Much Revenue Desired)

Sales (How Many Transactions To Get There)

Opt-Ins (How Many People To Reach That)

Traffic (How Many People Coming In)

2. Sales Funnel

Determine How Much Sales Of Each Product To Reach The Total Goal

In High Value Add Services The Sales Funnel Is Traditionally Top-Heavy... Inverted Even

3. Sales Process

Map Out The Process By Which The Funnel Produces The Required Outcomes

Estimate Conversion Percentages, Decision Points Using Industry Averages

4. Real World Representation

5. Tasks!

Take Page Flows And List All Necessary Pages And Page Types Needing To Be Created

Start Creating The Content Required For Each Page - Articles, Videos, Downloadables...

Start Outlining ‘The Glue’ - The Emails And Other Central Messaging!

THEN... Spring To Action!

Knowing You Can Win!

Don’t Forget

Though...

You Cannot Make Any Sales Until You Have Offers Online!

Ideally - It All Starts With An Offer

At Least Make Sure You Know Your Offers As You Spring To Action... So You Know Where It’s All Leading Up To!

Make Sure The Close Is As Strong As Possible - And The Order Confirmation Page Hits All The Right Notes - It All Happens At This Point.

Just Remember... Act Strategic &

Be Willing To Change Strategy!