A Lady in London Media Kit 03.17

Media Kit 2017

Julie Falconer

March 2017

Who is A Lady in London?

Julie Falconer is a London-based blogger and speaker.

She runs an award-winning travel and lifestyle blog, A Lady in London, for which she has traveled to 102 countries and developed a strong social media presence.

She is also a public speaker, and gives talks and classes about social media, digital marketing, and blogging in London and throughout the world. You can learn more about her speaking at https://juliefalconer.com.


Julie has written for Lonely Planet, Time Out, National Geographic Intelligent Travel, BA High Life, and other travel media that have all linked back to her blog.

Her photos have appeared in the print versions of Condé Nast Traveler (U.S.) and Ski+board, and the online versions of Eater and BBC Travel. They have also been exhibited at institutions like the Leeds College of Art.

Condé Nast Traveler

Julie’s photo of a London mews published in Condé Nast Traveler magazine in the US (October 2016).

BBC Travel

Julie’s photo of a London mews published in BBC Travel’s “50 Reasons to Love the World” (December 2016).


Originally from San Francisco, Julie came to the UK in 2007 and started the A Lady in London blog. She has been running the blog full-time as a business since January 2010.

Previously Julie had a career in finance, during which she worked for Goldman Sachs and a hedge fund.

Julie has a BA in International Relations from Brown University in Providence, Rhode Island.

What is A Lady in London?

A Lady in London is a leading global travel and lifestyle publication.

-  #6 UK travel blog as ranked by Vuelio (2016)

-  #25 overall UK blog as ranked by Vuelio (2016)

Top UK Travel Blog

A Lady in London is the #6 travel blog in the UK (June 2016).

Top UK Blog

A Lady in London is the #25 blog in the UK (Sept 2016).

What is A Lady in London?

A Lady in London offers a balanced mix of travelogues, reviews, and features with original photography and video.

It also has a monthly newsletter covering London and global travel.

Travelers seek information from authentic sources, and A Lady in London provides readers with trustworthy content.

Through A Lady in London’s social media and subscriber base, Julie will promote your brand to independent travelers across the globe.

Her blog is regularly featured in leading publications like the MailOnline, Evening Standard, Esquire, Metro, Guardian, Harper’s Bazaar, and Stylist, as well as affluent alumni networks like Goldman Sachs and Brown University.

How You Can Benefit

Reach Affluent Markets

A Lady in London featured on the Goldman Sachs Alumni website

Reach Affluent Markets

A Lady in London featured in the Brown University International Alumni Newsletter

Why Partner with Julie

A Lady in London is a targeted niche website. Affluent travelers visit and subscribe to the blog and newsletter for a combination of informative articles about luxury travel and lifestyle, high-quality original photography, and videos.

Julie can introduce your brand to her audience via blog posts, photography, and video.

She also has a large social media following that she can leverage to expand the reach of any partnership.


Digital publishing has a longevity that print media does not. Professional writing and specific keywords mean that the content on A Lady in London will be found in search engines and read by new audiences for years.

A Lady in London ranks #2 on Google for the term “best day trips from London”, ahead of BuzzFeed, Metro, and others.

A Lady in London ranks #2 on Google for the term “London blog”.

A Lady in London’s readership is affluent and always on the lookout for new destinations and things to discover, offering your brand access to a motivated target market.

According to a June 2016 reader survey, 94.7% of A Lady in London readers have traveled or plan to travel to somewhere they’ve read about on the blog.

“I have wanted to visit Burgundy for a long time and this [blog post] has pushed me to book a train and get out there!” - Alex, London


“I started following you on Instagram this year to kickstart my efforts to get back to London. You done good! Flight tickets are booked and I am London bound for New Years.” - Maureen, USA

“I’ve stumbled upon your blog while researching my upcoming France trip! This post inspired us to add Honfleur to our itinerary!” - Carolyn

“After your post on Ile de Re I booked a trip there!” - @lifemeetslondon, Instagram


“Your post about Ile de Re clinched my decision for choosing a very, very special holiday destination.” - Christine McBride

“My daughter and I had a fabulous 10 days in London. THANKS TO YOU!! I had learned so much about the things we enjoy seeing and doing while traveling from your blog. Hit every spot in Belgravia. Really did enjoy following your footsteps thru out London. Thanks for sharing and keep on blogging!!” - Jann


“Well, you’ve inspired me, my trip to Easter Island, Torres del Paine and the Atacama desert is booked.” – Angela


“We had the time of our lives our last night in Dubrovnik thanks to you. We dined at Nautika!! You are the only person that mentioned this fantastic restaurant. Your London info was spot on and now Croatia.” - Jann

“I’m packing my camera bag and planning a trip to Hampshire right away all because of this one pic.” - _gopism, Instagram

Digitally-savvy readers share about their experiences with your brand on social media and by word-of-mouth.


33% of Millennials rely mostly on blogs before they make a purchase, compared to only 3% who look to TV, magazines, and books.

When it comes to travel, bloggers are a trusted source of knowledge. Less than 50% of consumers who look at social media for research stick with their original holiday plans.

Source: Forbes / Elite Daily


Julie has over 9 years of experience working with brands, sponsors, and advertisers. She knows how to develop strategies that will help you reach your goals.

She has also been called a blogger who could transform your brand by the Guardian.


Julie offers travel planning services through A Lady in London, helping affluent clients plan trips to destinations all over the world.

She can take her experience of a destination and not only create content from it, but also send clients there upon her return. This gives partners an additional benefit and an added financial return on their investment.


Bloggers can provide media coverage in the same way traditional journalists do, but they also understand your business goals and can partner with you on campaigns designed to help you achieve them.

Julie can work with you to run campaigns through her blog and social media channels that go beyond editorial and have a clear business impact. She has worked with brands like easyJet, the Bermuda Tourism Authority, Hilton Worldwide, and &Tokyo on campaigns with positive results.


63,000 unique monthly visitors

120,500 monthly page views

7,400+ subscribers via email, RSS, BlogLovin

53 page authority

44 domain authority

Traffic and Site Stats

Based on analytics data and reader surveys, A Lady in London’s readership consists of mostly affluent women between the ages of 25 and 60.

The majority of readers come from the UK and the US, followed by other English-speaking countries like Canada and Australia.

Audience Demographics

Instagram - @aladyinlondon

111,000+ followers

1,000 – 6,000 likes per photo on average

365,000 impressions per week

3,500 views per Story post on average

32 Travel Photographers You Need to Check Out – PhotographyTalk (2017)

9 Instagrammers to Follow to Improve Your London Life – Londonist (2016)

Social Media Stats

Featured on Instagram’s Suggested User List (2015)

18 travel Instagram accounts to follow – La Repubblica (2015)

10 most wanderlust-worthy women to follow on Instagram – Stylist (2015)

20 best travel Instagram accounts for holiday inspiration – Evening Standard (2015)

Instagram accounts that will inspire you to travel – MailOnline (2015)

17 must-follow travel Instagram accounts – Harper’s Bazaar (2015)

Instagram's 20 Coolest Travel Photographers – Esquire (2014)

Social Media Stats

Esquire

Harper’s Bazaar

Twitter - @aladyinlondon

Verified account

22,600+ followers

Average of 300,000 impressions / month

Average of 415 mentions / month

Social Media Stats

Facebook – www.facebook.com/aladyinlondon

8,600+ fans

Average organic post reach of 3,500

Social Media Stats

Snapchat - aladyinlondon

700+ views per snap

Google+ - Julie London

16,900+ followers

6 million+ views

Social Media Stats

Pinterest – aladyinlondon

7,700+ followers

1,720,000+ average monthly viewers

YouTube (58,000+ views)

LinkedIn (2,800+ connections)

Social Media Stats

Social Media Stats

A Lady in London featured on Pinterest’s Explore tab (2017).

Writing and Speaking

Writing Speaking

Radio and Interviews

Radio

Interviews

Interview

Interview with A Lady in London in the Metro Online version: http://bit.ly/1dU48rc

As Seen On

Julie partners with brands on a range of projects. In addition to sponsored content and trips, she has hosted giveaways for the Croatian National Tourist Board and Twitter chats for KLM, Air France, and the Singapore Tourism Board. She has featured in videos with Eurostar, and done Snapchat takeovers for Lonely Planet.

She has also been sponsored by a lifelogging app and acted as a brand ambassador for Andaz hotels. Additionally, Julie has worked with brands on content creation, from writing to photography and video.

Partnerships & Sponsorships

In order to maintain the professional quality of A Lady in London, Julie has strict policies. She only accepts sponsorships and advertising from relevant brands that offer value to her readers.

Julie is open to invitations for relevant press trips and events as well as campaign partnerships and sponsorships.

If you have an idea for a partnership, please contact her at [email protected].

Partnerships & Sponsorships

A Lady in London Media Kit 03.17

Social Media

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