A LA CARTE

AN URBAN DINING EXPERIENCE

FRESH | LOCAL | FEATURED

A LA CARTEAt

F R E S H | L O C A L | F E A T U R E D

W H O W E A R E

C . E . O A N D B U S I N E S SD E V E L O P M E N TC O O R D I N A T O R

C . F . O A N D C O R P O R A T EF U N D S M A N A G E R

S U S T A I N A B I L I T YS P E C I A L I S T

M A R K E T I N G D I R E C T O RA N D P U B L I C

R E L A T I O N S S P E C I A L I S T

Lauren Kennedy Ayobami Oladele

Jaycee McCarthy Mitchell Lewis

F R E S H N E S S T O Y O US U S T A I N A B L E U R B A N D I N I N G

T O Y O U R D O O R

FROM LOCAL FARMS TO YOUR FORKS

MISSION

VALUES

GOALS

The mission of A La Carte is to provide users with

fresh, locally grown or catered, healthy meals

at a reasonable price, delivered right to their

door freshly made.

The values of A La Carte focuses on the

health of users through healthy, fresh

eating options and local sustainability

within all degrees (social, economic and

environmental) for the best experience in

fresh, local eating.

The vision of this service seeks to provide Raleigh locals

with a healthy alternative to food delivery services

while increasing city and state recognition of sustainable

resources and eating habits in urban landscapes. A La

Carte strives to bring a satisfying experience to all users

and stakeholders through the entire process from

development to execution every day.

COUPLE PLAN

FAMILY PLAN

UP TO TWO PEOPLE

OPTION ONE:5 COLD MEALS3 HOT MEALS

OPTION TWO:3 COLD MEALS2 HOT MEALS

UP TO FIVE PEOPLE

OPTION ONE:5 COLD MEALS3 HOT MEALS

OPTION TWO:3 COLD MEALS

2 HOT MEAL

DELIVERYCOLD MEALS

DELIVERED EVERY MONDAY

HOT MEALSSELECT DAYSSELECT TIMES

FREE DELIVERY

CANCEL ANYTIMEORDER ONLINE OR ON OUR APP

REVIEW EACH WEEKDELIVERY TRACKING

OPTIONAL LOCAL BEER ORWINE PAIRINGS

TWO MENU OPTIONS

C O U P L E S   P L A NC O S T   B R E A K D O W N  

F A M I L Y   P L A NC O S T   B R E A K D O W N

Cold meals ($20.00) & Hot meals ($50.00)OPTION ONE:

PRICE PER WEEK= $250.00OPTION TWO:

PRICE PER WEEK= $160.00

Cold meals ($8.00) & Hot meals ($20.00)OPTION ONE:

PRICE PER WEEK= $100.00OPTION TWO:

PRICE PER WEEK= $64.00

Pricing based on A La CarteMenu

Optional additions may changeprice

WHY A LA CARTE?

FRESH, SUSTAINABLEAND ALL LOCAL

PRODUCTS FROMSTART TO FINISH

CONNECTIVITY TO

OUR CLIENTS AND

OUR MARKET

DELIVERY ON

YOUR TIME AND

READY FOR YOU

EVERY TIME

A LA CARTE

WITH SO MANY OTHER COMPETING DELIVERY SERVICES,WHAT MAKES A LA CARTE ANY DIFFERENT?

W h a t d o e s t h a t m e a n ?SO- A n y A L a C a r t e m e n u i t e m s u s e O N L Y l o c a lf a r m e r s p r o d u c e a n d m e a t s a n d r e q u i r e N Oc o o k i n g .- W e u s e o u r r o o f t o p s u s t a i n a b l e g a r d e n f o ro u r f r e s h h e r b s a n d s o m e s e a s o n a lv e g e t a b l e s .- A l l r e s t a u r a n t s a r e l o c a l l y o w n e d a n d u s el o c a l p r o d u c e .- A l l p a c k a g i n g i s m a d e b y r e c y c l e d m a t e r i a l sa n d a r e e n t i r e l y r e u s a b l e o r r e c y c l a b l e .- A l l d e l i v e r y m e t h o d s u s e t h e m o s ts u s t a i n a b l e m e t h o d s o n t h e m a r k e t a n d w e a r ew o r k i n g t o b r i n g i n t o o p e r a t i o n n e ws u s t a i n a b l e d e l i v e r y m e t h o d s .

We ar e mor et han a mea l ,

we a r e anurban d in ingexpe r i en c e .

SWOTStrengthsWeaknessesOpportunitiesThreats

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

Provides a high quality organic meal

Products used are all 100% recyclable

Proceeds directly improves local economy with

0% leakage.

Provides a highly effective food delivery service

Provides customers with a hands on culinary

experience through our monthly Chef showcase

Only delivers locally

No options for one time meal purchase

Only provides specific meals

Large industry means more competition

Price levels directly linked to food and raw material

prices

Must also keep up with changing trends in food industry

Limited flexibility in pricing

Ability to expand to other regions in NC, and across the U.S

due to current demand for healthier food options.

New niche markets develop constantly

Re-branding and reinvention

Collaboration and partnership with other companies

Expansion through online sales

Limited Food Options due to meal plans and our focus on

using fresh locally grown items.

Environmental impacts.

Increased prices of food items due to various

circumstances

High amount of competition among other similar businesses

Changes in regulations

InnovativeMarketing

Sustainabley Reaching The Client

A La CarteFresh. Local. Featured.

The survey provided will explore the collective demographic and psychographic attributes of the Raleigh population, specifically for residents within the 15 mile radius of

our service offerings. Focusing on the two primary consumer segments of young, professional millennials and small families,

Upon collecting population survey data, A La Carte will then combine the primary collected data with secondary data to analyze the population with a focus on economic

indicators such as, the population's disposable personal income and the consumer confidence in service products similar to ours. This collected population data will then

be utilized in its entirety to establish the market segments which will then but utilized for the empathy map analysis.

Primary and secondary data collections will be facilitated mainly through secondary data collection in regards to our first hand research collection of available

information, focusing on the competitive markets A La Carte may be familiarized with, such as Blue Apron (stock, pricing, popularity, etc.) and standard restaurant

delivery services (OrderUp, GrubHub, 919Dine, etc.)

The primary data collection will rely on A La Carte’s survey and localized opinion collection of the targeted population. Questions will be designed specifically focusing on

our population (radial delivery zone) and the necessary market information to effectively and efficiently collect all necessary information for adequate service

operations.

Surveying

marketing and advertising will be as paper-free as possible.

A LA CARTELOCAL FARMS

TO LOCAL FORKS

M A R K E T I N G T O T H E U S E RWhat We Market Who We Market How We Market

Fresh meals Affordable healthy diningFree deliveryConvenienceAbility to try varieties ofDowntown cuisineOptional beer and winepairingsDining experienceAll local productsSustainable dining option

Based on the A La Carte menuplan selections, the definedcustomer segments are specificto our “couple plan” clienteleand our “family plan” clientele. The couple plan is specificallymore so focused on the youngprofessional of the millennialgeneration whom is either singleor in a relationship withoutchildren.The family plan indicates a smallfamily (plan size being specific toup to 5 individuals per meal).

RadioSocial Media(Facebook, Twitter, Instagram)Search engine optimizationBrandingPartnerships (Downtown dining &brewery/vineyardrelationships)Interactive events

IN THEKITCHEN

| EVERY THIRD THURSDAY OF THE MONTH |A LA CARTE USERS AND NON-USERS ARE ABLE TO JOIN A LA CARTE IN THE

KITCHEN WITH A FEATURED CHEF FROM OUR MONTHLY MENU FOR:LIVE SUSTAINABLE COOKING LESSON, SAMPLING OF UPCOMING MENU ITEMS &

FEATURED WINE AND BREWERY PAIRINGS.

consumers are willing to pay more for sustainable products and depend onthe company to disclose information about the health and sustainability oftheir products.

But what about the economics?

42% of American

The EconomicsClient Benefit-Costs

Company Benefit-Costs

City Financial Impacts

Agricultural Resource Benefits

Client Benefit CostsWHERE THE CLIENT SEE'S THE BENEFIT OF PAYING THE COST

The addition of a sustainability label to product packaging increasesales and consumer spending [of labeled products.]When it comes to dining out, 65% of consumers said they would paymore to eat at a sustainable restaurant45% would consider paying more for biodegradable or recyclablepackaging.

While not spending more than an average meal cost, clients receive aproduct from our service that meets their needs for healthy,sustainable dining and delivery methods; that is affordable andconvenient with options to fit their schedules, budgets and lifestyles.

A La Carte seeks to solve three issues for the community:increasing community profits, creating employment opportunities, anddelivering healthier foods.Customers are attracted to this service because they realize that ithelps and contributes to their own economy. Customers will feel goodnot only that they are eating healthier through A La Carte, but alsobecause they are giving back to the community by helping fund jobsand contributing to community projects.

Company Benefit CostsWHERE A LA CARTE SEE'S THE BENEFIT OF OUR EXPENSES

Our "green" designed warehouse includes a rooftop garden which,provides insulation reducing energy costs.

Our delivery services use only hybrid vehicles, reducing the cost of gasand CO2 emissions.

Our delivered materials include insulated boxes created from recycledmaterials and our product containers are reusable to the client.

At A La Carte, we strive to create an entirely sustainable company whichincludes, but is not limited to composting, recycling, solar power, low-flowwater systems, smart-technology, optimized supply chain operations and

reducing use of paper products.

Beyond the direct savings of cutting energy, waste and water, we cansave money from the reputation benefits of green behavior. As any

business that invests in market research will know, a brand’s reputationplays a big role in its success.

The initial start-up costs of being a green business with green operations ishigh, however the long-term capital and operational savings compensates

for the expenses. Additionally, the lure of our sustainability encouragesusage and increases sales revenues.

City Financial ImpactsHOW A LA CARTE FINANCIALLY IMPACT THE CITY OF RALEIGH

Our business will contribute to maintaining the City ofRaleigh's 4-STAR Community Sustainability rating.

As part of its mission to develop and foster healthy economicgrowth and diversity, the City of Raleigh seeks to expand itsbase of small and minority owned businesses. Meaning, A LaCarte is a desired business gain for the City of Raleigh for theearnings it brings and provides.

A green business such as A La Carte has helped create avibrant community within the city and adds to it's growinggreen economy. Business operations are lower than otherfood services which reduces Raleigh's operating costs.

Utilizing the Downtown restaurants in our services providesRaleigh with more business to business revenue.

Agricultural Resource BenefitsHOW A LA CARTE BENEFITS OUR AGRICULTURAL RESOURCES

The presence of agriculture in the urban environmentpositively affects the natural environment, the localeconomy, social relations and household economic

behavior - all of which contribute to the livability of thecity.

A La Carte increases revenue of the NC SustainableAgriculture community by direct income gains through

product purchasing and partnerships.

A La Carte seeks to continually provide city micro-entrepreneurs with opportunities for success. Every

agricultural resource used (produce, meat, beverage) isfeatured on our website, allowing users to become

aware of our local agriculture and contact any resourcefor more information.

A N U R B A N D I N I N G E X P E R I E N C E

A L A C A R T EFRESH | FROM FARM TO FORK

LOCAL | NC SUSTAINABLE FARMERSFEATURED | BRINGING YOU DOWNTOWN DINING