A JOURNEY TO MAKE DIFFERENCE

An Overview

By

MADHYA PRADESH STATE AIDS CONTROL SOCIETY

MADHYA PRADESH STATE AIDS CONTROL SOCIETY

RED RIBBON EXPRESS PHASE - III- 25 JANUARY TO 14 FEBRUARY 2012

A JOURNEY TO MAKE DIFFERENCE

An Overview

Red Ribbon Express (RRE) is the world’s largest mass mobilization campaign on HIIV/

AIDS spreading awareness and promoting services on HIV/ AIDS & health across the country and

with strong focus on multi sectoral response. In 2nd phase in 09-10, RRE directly reached 8 million

people across length and breadth of India. Red Ribbon Express Phase-III was planned to

generate awareness on issues related to HIV/AIDS & General Health. In third Phase RRE

spent 21 days at 10 different stations under 8 districts of Madhya Pradesh.

As per schedule RRE has to be open from 26th Jan. 2012 for public exhibition but

MPSACS has planned to utility 25th January 2012 for inauguration of RRE in MP at Sagar

Station. On 25th Jan. 2012 PD MPSACS has inaugurated this campaign from Sagar. During

21 days of RRE visit total 370878 people exhibited RRE.

9

6

10

8

7

5

4

3

21

Route Map of RRES. Station Date

1 Saugor 25,26,27 Jan.12

2 Katangi khurd

28, 29 Jan. 12

3 Katni 30, 31 Jan.12

4 Madan Mahal 1, 2 Feb.12

5 Amla 3, 4 Feb.12

6 Itarsi 5, 6 Feb.12

7 Indore 7, 8 Feb.12

8 Ujjain 9, 10 Feb.12

9 Nagada 11, 12 Feb.12

10 Ratlam 13, 14 Feb. 12

It was a successful event as for as coverage and quality of information concerns. This

success was an outcome of effective team co-ordination between MPSACS, District

Administration of all halt points, Multisectoral response by line department, Non-

Governmental organization, Civil Society Organization, faith based organizations, Corporate

Key Strategies -

Inter Departmental

Coordination

as a key strategy active involvement

of all concerning Govt. Departments

like W&CD, Panchayati Raj

Institutions, Education, Police,

Railway, Social Justice, NRHM etc

have been ensured that resulted in

better participation of Women and

youth.

Youth mobilization from

Organized and Unorganized

Sectors- participation of youth is

very important in RRE hence the

contribution of people of 15-35

age group is high in total new

infections of HIV. Stake holders

have been identified from the

organized and unorganized

sectors like School, Colleges,

Industries, Army, Police, Railway,

Labour and private sector and

contacted to ensure mobilization

of maximum youth.

Involvement of Public Representatives - Inaugural sessions an effective co-ordination of

public representative and administration was observe during 3rd Phase of RRE. At every

halt point public representative including MPs, MLAs, Ministers, PRI Members etc have

very enthusiastically inaugurated RRE. Inaugural sessions an effective co-ordination of

public representative and administration was observe during 3rd Phase of RRE. At every

halt point during inaugural sessions public representative as well as line departments

representatives, NGO's , CSO's has very enthusiastically inaugurated RRE. Railway has

withdrawn plat form ticket system for two days for maximizing coverage of visitor to RRE.

Innovative approaches- as per the local needs innovative approaches have been adopted to attract people and to organized RRE as an interesting event . Railway has withdrawn plat form ticket system for two days for maximizing coverage of visitor to RRE. Cultural Activities, Competitions , Magic Shows, Exhibition and other efforts have been made in platform for crowd management and to create awareness as well while Red Ribbon Bends, Panels in Buses, Posters in Main Squares, Technical Sessions and meetings in various organization for prepublicity were some of the key approaches. Mobility Support & Health Camps - some of the RRE Stations mainly Katangi Khurd and Amla was remote in reach hence special efforts for mobility support is made to ensure participation of actual target beneficiaries especially women. Similarly in collaboration with NRHM Health Mela / Camps had been organized in the RRE Station sites. Interesting and attractive things have also been arranged in the RRE Site like Jhula and Snacks etc so that festival environment can be created and comfort level could be increased for family and females.

Ownership of Local Authorities and Organizations-

• Total 8 districts of Madhya Pradesh

had been covered through Red Ribbon

Express with the 10 halt Station.

Katangi Khurd RRE halt station was

most challenging hence there is not

residential area around 10-15 KM and

the station itself is not a known one but

just the small railway station. The

Station is 22 KM away from the Katni District Headquarter. However the local

Administration has done all efforts to make the RRE successful anyways. The

District Collectors and their district teams were given full freedom to devise

appropriate District Plan best suiting their local situation, within the framework laid

down by NACO/MPSACS, for successful conduct of the show. Special emphasis

placed on engaging visitors meaningfully and making their experience enjoyable.

In all 8 districts only hand holding is done by MPSACS while local authorities in the

leadership of District Collectors owned the programme and the campaign was organized

and administered locally with the involvement of all concerning departments and the other

stakeholders.

MEDIA MOBILIZATION - in RRE districts Media Orientation through Press Conference

and Press Releases is carried out and as a response good media coverage of RRE is

achieved. Trainings sessions for Media Personnel were also organized in some of the

stati

ons.

KEY SPADE WORK-

• Meeting with MPSACS & TSU officials for planning of RRE

• Formation of teams, identification of team leaders & assigning of responsibilities to each team with detail instructions.

• Letters from PD MPSACS to District Collectors, CMHO & Station managers

• Meeting with the collectors, CMHOs , station mangers and key district officials.

• Preparation of detail micro plan with CMHOs for pre publicity, platform and on board activities.

• Identification of nodal person for each stations for coordination & continuous communication with focal persons for ensuring completion of assigned tasks.

• Time to time communication from PD, SACS with the state officers to sort out the bottlenecks

• Reaching of teams minimum three days before actual arrival date for the consolidation of preparation and bridging the gaps.

Pre-publicity Activities

IEC Division of MPSACS has planned and communicated comprehensive pre-publicity plan for each RRE Station of the State. Districts have been facilitated with technical and financial support. Various Pre-publicity activities had been administered in various districts. Major Pre-Publicity activities undertaken for RRE are as followed

1- Press Advertisement in Newspapers

2- Press Conferences

3- Media Mobilization 4- Hoardings displayed in prime locations 5- Mike Announcements 6- Social Networks 7- Panels in Buses and Auto Rikshaws 8- Interdepartmental support 9- Rallies 10- Folk Performances

11- Messaging through AIR, Private FM Radio and Doordarshan At every halt station pre-publicity activities was carried out in co-ordination with department of Women and Child Development, Rural Development, Public Health and Family welfare, Local Self Governance Bodies, Education Department, Nehru Yuva Kendra, N.S.S, NCC, Armed forces, police, Railway, Auto Union Associations, Civil Society organization, Traders Associations. Rallies, Announcement through public addressing systems, News paper advertisement and local cable networks, Folk performances etc. were used as means of publicity.

Plat Form activities - With the help of local line departments, NGO's and MPSACS partner organization, we have displayed exhibition on plat form to mobilize crowd. MPSACS has also hired Folk show performers (Folk Troups and Magician) Cultural activities like song, drama, folk performances were also presented by schools, various organizations. IEC material was distributed to all most every individual who visited plat Form during visit of RRE.

On train Exhibition

During visit of 21 days RRE was exhibited to 370878 visitors. Out of this 222539 were Male and 148339 Females has participated in RRE Exhibitions. The most wonderful thing observed during exhibition was that all the visitors are from different segments of society. People from long distance villages, Auto Riksha Drivers, Youth from education institution, Out of school youth, women from SHG's, daily-wage laborers departmental official, employee of corporate, Unorganized laborers, departmental employees, arm forces personnel, hawkers etc. everybody has enjoyed the ultramodern and interesting exhibitions.

Training

Total 5816 individuals in 105 batches has been trained on basic of HIV/AIDS, stigma

discrimination and role of departments in prevention, care and support. At Coach No.5

batch wise training of frontline workers of various department was done by trained

trainers and representative of district level network of PLHIV.

HIV Testing , STI and General Health services - In 3rd Phase of RRE total 7496 individuals

including 5918 Male and 1578 Females was tested at Coach No.6. All these individuals were

self motivated and voluntary came forward knowing their HIV status total. Total 1143

individual received services for STI.

RED RIBBON EXPRESS- MADHYA PRADESH 25 JANUARY – 14 FEBRUARY 2012

Name of Station

Detail of Guest of Honours

Sagaur

Chairman Mahila Evam Vitta Vikas Nigam Smt. Sudha Jain, Hon'ble MLA Shri Shailender Jain, Jila Adhyaksha BJP Sagar Shri Dharmu Rai, Shri A.K. Rai, Project Director, MPSACS, Divisional Commissioner Shri R.K. Mathur, Collector Shri E. Ramesh Kumar, Commissioner Municipal Corporation Sagar Shri S.B. Singh, Railway Station Manager Shri M.N. Meena, S.P Shri Pankaj Shrivastava, CMHO Dr. B.K. Mishra, D.N.O. Dr. Sunil Jain, CEO Jilapanchayat Shri Nandkumaram

Katangi Khurd

Smt. Kranti Choudhary, Jila Panchyat Adhyaksha, Shri K.K. Pathak, Deputy Collector, Shri Anurag Modi, CEO Janpad Panchayat, Dr. G.S. Choursiya, CMHO, Dr. S.K. Sharma DNO, Smt. Maglesh Sharma Zila Mahila Bal Vikas Adhikari, Sarpanch Katangi Khurd

KATNI

Hon'ble M.P. Mr. Jitendra Singh Bundela, Hon'ble Ms. Kranti Chaudhari, Adhyaksha Zila Panchayat, Mr. Sumit Jain Farmer MLA, Mr. Ashok Kumar Singh, District Collector, Mr. R.P. Singh Commissioner, Nagar Nigam Katni, <t. Z.U. Shekh , CEO Jila Panchayat, Mr. Sushil Mathur Station Manager Katni Railway Station, Dr. G.S. Chaurasia CMHO Katni, Dr. K K Jain Civil Surgeon Dist. Hospital Katni, Dr. S.K. Sharma District Nodal Officer Katni, Mrs. Manglesh Sharma District Women and Child Developement Officer Katni, Mrs. Shashi Bala Jha, District Education Officer Katni.

MADAN MAHAL

Hon'ble Minister Dr. Ajay Vishnoi, Hon'ble Mayor Shri Prabhat Sahu,

AMLA Hon'ble MLA Smt. Jyoti Dhurvey & Hon'ble Farmer MLA Shri Hemant Khandelwal, DRM Hon'ble Shri Brajesh Dixit, MLA Hon'ble Shri Chaitram Manekar & MLA Shri Alkesh Arya

ITARSI Hon'ble MLA Mr. Girija Shankar, Ms. Nasreen Vice President Nagar Palika Parishad, Shri Nishant Barbade District Collector Hoshangabad, Mr. Shukla, CEO Zila Panchayat Hoshangabad, Shri S. Dhanraju, SDM Itarsi

INDORE

Hon'ble Rajya Swasthya Mantri Shri Mahendra Hardia, Shri Krishna Murari Mogher Mayor, Shri Raghvendra Singh District Collector, Dr. Sharad Pandit Divisional Joint Director Health Services, Shri Prabhat Parashar Divisional Commissioner & Dr. V. S, Bhatia Superintendent of M. Y Hospital Indore

UJJAIN

Chief Guest Mr. Paras Jain, Hon'ble Minister State Govt. M.P.,, Hon'ble Shri Shivnarayan Jagirdar, Mayor Ujjain, Hon'ble Shri Premchand Guddu, MP Ujjain, Ms. M. Geetha District Collector, CEO, Zila Panchayat , District Wome and hild Develpment Officer, Hon'ble Shri Rameshwar Akhand

NAGADA Honble Shri Thawarchand Gehlot, Farmer M.P, Hon'ble Shri Dilip Singh Gurjar, MLA

RATLAM Chief Guiest DRM Mr. Lok Narayan & Hon'ble Shri Shailendra Daga Mayor Ratlam , CMHO Ratlam & DNO Dr. Ohri

RED RIBBON EXPRESS (2012 - 2013)

Madhya Pradesh

Date Name of Station

No. of

halt

days

Total people

reached on

train

No. of people

counseled and

tested for HIV

No. of people

who receved

STI services

No. of people

received

general

health check-

up

No. of Folk

Performances

conducted n

outreach

Total people

outreached

25-27/01/12 SAGAR 3 26322 1102 60 960 72 21870

28-29/01/12 KATANGI KHURD 2 21882 594 80 1111 33 12735

30-31/01/12 KATNI 2 42120 920 35 243 30 16960

01-02/02/12 MADAN MAHAL 2 37116 2164 64 287 34 18095

03-04/2/12 AMLA 2 34160 1765 60 2380 40 12944

05-06/2/12 ITARSI 2 46898 1462 239 426 38 15415

07-08/02/12 INDORE 2 29256 994 252 182 60 9442

09-10/02/12 UJJAIN 2 43735 1927 80 211 52 13399

11-12/02/12 NAGADA 2 48529 2479 142 118 54 10265

13-14/02/12 RATLAM 2 40841 1986 131 27 38 15555

GRAND TOTAL 370859 15393 1143 5945 451 146680

RED RIBBON EXPRESS (2012 - 2013) DAILY REPORT

No. of visitors to exhibition

Training Counseled Reffered for STD Tested for HIV Outreach Activities Total People Covered

Viewers Exhibition + Folk Date Name of Station

M F T

Sess

ion

s

Tota

l tra

ined

M F T M F T M F T

No

. of

folk

Per

f.

M F T

Gr.

Co

un

s.

Sess

ion

s

Co

nd

om

Dem

o

M F T

Madhya Pradesh

25/01/2012 Sagar 743 189 932 1 68 39 7 46 9 4 13 34 2 36 25 5003 1900 6903 75 35 5746 2089 7835

26/01/2012 Sagar 8777 3568 12345 5 301 217 34 251 10 11 21 197 23 220 26 3779 1769 5548 133 45 12556 5337 17893

27/01/2012 Sagar 8665 4389 13054 9 595 253 32 285 15 11 26 238 26 264 21 7469 1950 9419 131 88 16134 6339 22473

28/01/2012 Katangi Khurd

7318 5282 12600 3 195 94 44 138 6 24 30 63 46 109 17 3965 2625 6590 307 24 11283 7907 19190

29/01/2012 Katangi Khurd

6272 3010 9282 3 121 105 72 177 11 39 50 100 70 170 16 4005 2140 6145 263 18 10277 5150 15427

30/01/2012 Katni 8530 4605 13135 5 254 189 21 210 8 7 15 189 21 210 15 3192 1915 5107 305 21 11722 6520 18242

31/01/2012 Katni 15376 13609 28985 5 288 233 19 252 17 3 20 225 23 248 15 7576 4277 11853 498 15 22952 17886 40838

02/01/2012 Madan Mahal

10221 7422 17643 5 268 291 177 468 7 5 12 273 175 448 24 8630 3995 12625 343 87 18851 11417 30268

02/02/2012 Madan Mahal

12471 7002 19473 5 279 434 190 624 41 11 52 434 190 624 10 3285 2185 5470 127 37 15756 9187 24943

02/03/2012 Amla 8993 5394 14387 4 213 376 100 476 11 30 41 335 100 435 19 4006 2089 6095 142 12 12999 7483 20482

02/04/2012 Amla 11109 8664 19773 5 276 398 48 446 2 17 19 362 46 408 21 4015 2834 6849 110 31 15124 11498 26622

02/05/2012 Itarsi 9371 5741 15112 6 352 222 81 303 56 46 102 210 72 282 22 4040 3175 7215 98 31 13411 8916 22327

02/06/2012 Itarsi 13283 18503 31786 7 403 299 151 450 48 89 137 283 144 427 16 4740 3460 8200 102 83 18023 21963 39986

02/07/2012 Indore 5870 3223 9093 3 192 124 86 210 53 63 116 114 76 190 27 2340 679 3019 110 31 8210 3902 12112

02/08/2012 Indore 11953 8210 20163 6 406 255 70 325 91 45 136 220 49 269 33 3690 2733 6423 96 22 15643 10943 26586

02/09/2012 Ujjain 11630 6602 18232 8 467 340 102 442 11 29 40 307 76 383 26 4266 1155 5421 120 42 15896 7757 23653

02/10/2012 Ujjain 15506 9997 25503 6 330 454 97 551 26 14 40 454 97 551 26 4777 3201 7978 110 30 20283 13198 33481

02/11/2012 Nagda 19343 13966 33309 4 207 409 112 521 34 17 51 409 112 521 27 3104 972 4076 65 28 22447 14938 37385

02/12/2012 Nagda 9989 5231 15220 5 213 581 148 729 41 50 91 570 138 708 27 3866 2323 6189 82 60 13855 7554 21409

13/2/2012 Ratlam 12596 7108 19704 5 220 395 53 448 57 12 69 395 53 448 14 3393 2314 5707 63 41 15989 9422 25411

14/2/2012 Ratlam 14523 6624 21147 5 168 506 39 545 52 10 62 506 39 545 24 5280 4568 9848 101 61 19803 11192 30995

0 0 0 0 0 0 0

TOTAL 2E+05 1E+05 370878 105 5816 6214 1683 7897 606 537 1143 5918 1578 7496 451 94421 52259 146680 3381 842 3E+05 2E+05 517558

RED RIBBON EXPRESS MADHYA PRADESH

Training Information

No. trained

Date

Name of Station

Category of the trainees

No. of Sessions M F T

25/01/2012 Sagar Youth 1 52 16 68 26/01/2012 Sagar Youth 2 62 38 100

Nurses 1 0 72 72 Health Worker 1 34 40 74 ASHA 1 0 55 55

27/01/2012 Sagar ASHA + Teacher 1 0 50 50

Nurses + MPW 1 0 72 72

Army + Panchayat 1 69 0 69 Youth 6 243 161 404

28/01/2012 Katangi Khurd ASHA 1 0 65 65 AWW 2 0 130 130

29/01/2012 Katangi Khurd ASHA + MPW 1 14 41 55 PRI 1 15 35 50

Mixed 1 6 10 16 30/01/2012 Katni Youth 3 70 76 146

ANM/ASHA 2 0 108 108 31/01/2012 Katni Youth 2 110 13 123

Health Provider 1 1 56 57

GNM 1 0 56 56

ASHA 1 0 52 52 02/01/2012

Madan Mahal

Youth 3 19 145 164

AWW 1 0 53 53 Supervisor 1 5 46 51

02/02/2012 Madan Mahal Youth 5 30 249 279 02/03/2012

Amla AWW + ASHA 3 0 154 154

Youth 1 39 20 59 02/04/2012 Amla AWW/ASHA/MPW 3 18 142 160

Youth 1 35 22 57

Panchayat 1 29 23 52 02/05/2012 Etarsi AWW/ASHA 5 0 298 298

Panchayat/MPW 1 17 17 34

No. trained

Date

Name of Station

Category of the trainees

No. of Sessions M F T

02/06/2012 Etarsi Govt. Official + Media 1 58 1 59 Youth 4 77 160 237

ASHA/ANM/MPW 2 16 91 107 02/07/2012 Indore ASHA/ANM/MPW 3 10 182 192 02/08/2012

Indore Youth 5 200 146 346

ASHA/AWW/MPW 1 0 60 60 02/09/2012

Ujjain

ASHA/AWW/MPW 5 10 307 317

Youth 2 60 35 95 Police 1 35 22 57

02/10/2012

Ujjain ASHA/AWW/MPW 2 0 110 110 Youth 3 60 107 167

Police 1 40 13 53 02/11/2012 Nagda ASHA/AWW/MPW 4 30 177 207 02/12/2012 Nagda AWW 3 32 69 101

Youth 1 59 0 59 Auto Union 1 53 0 53

13/2/2012 Ratlam AWW 3 20 110 130

Youth 2 50 40 90 14/2/2012 Ratlam Factory Worker 1 12 26 38

Police 2 72 0 72 Nursing Youth 1 0 42 42

coolie 1 18 8 26 TOTAL 105 1805 4021 5816

General Health Check up - Madhya Pradesh

Date Station Male Female Total

25/01/2012 Sagar 4 0 4

26/01/2012 Sagar 330 70 400

27/01/2012 Sagar 396 160 556

28/01/2012 Katangi Khurd 479 135 614

29/01/2012 Katangi Khurd 298 199 497

30/01/2012 Katni 47 103 150

31/01/2012 Katni 67 26 93

02/01/2012 Madanmahal 86 26 112

02/02/2012 Madanmahal 121 54 175

02/03/2012 Amla 530 250 780

02/04/2012 Amla 978 622 1600

02/05/2012 Etarsi 134 180 314

02/06/2012 Etarsi 18 94 112

02/07/2012 Indore 33 50 83

02/08/2012 Indore 51 48 99

9/2//2012 Ujjain 35 55 90

02/10/2012 Ujjain 58 63 121

02/11/2012 Nagda 76 42 118

02/12/2012 Nagda 0 0 0

13/2/2012 Ratlam 7 3 10

14/2/2012 Ratlam 10 7 17

3758 2187 5945

PRE - RRE COVERAGE DISTRICT-WISE

Station Male Female Total

Ratlam 15123 11331 26454

Indore 14212 8134 22346

Sagar 16116 6063 22179

Nagda 11912 8219 20131

Ujjain 11131 7132 18263

Katangi Khurd 8332 5219 13551

Amla 7891 3992 11883

Etarsi 6981 4183 11164

Katni 6900 3200 10100

Madan Mahal

(Jabalpur) 5312 3980

9292