Wordedge-Fueling Brands...Addressing the 360° journey of your brand
a journey of house of brands
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A journey of House of brands
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Transcript of a journey of house of brands
![Page 1: a journey of house of brands](https://reader036.fdocuments.in/reader036/viewer/2022081605/587f96501a28ab28518b76cb/html5/thumbnails/1.jpg)
A journey of House of brands
![Page 2: a journey of house of brands](https://reader036.fdocuments.in/reader036/viewer/2022081605/587f96501a28ab28518b76cb/html5/thumbnails/2.jpg)
HOW ITBEGAN….
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Founded in 1837 by
WHO MET BY CHANCE
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THEN..
NOW…
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172 yrs old
135,000employees
$79 billion in sales
80countries
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STRENGTHS…
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MOST POWERFUL BRAND PORTFOLIO OF TRUSTED BRANDSMOST POWERFUL
BRAND PORTFOLIO
OFTRUSTED
BRANDS
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PRODUCT INNOVATION: Brand , Design, BusinessModel , and more…
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BRAND
EXTENSIONSTRATEGY
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MULTI BRANDING STARTEGY
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MEASURING BRAND EQUITY
THROUGH BRAND MANAGEMENT SYSTEM
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COMMUNICATING CUSTOMERS THROUGH
BRAND COMMUNITIES ON SOCIAL NETWORKING SITES
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CLEVER USE OF SPORTING HEROES IN MARKETING
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WEAKNESSES
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DATED BUSINESS MODEL
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DECLINING INNOVATION
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Quick Recap
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DISCLAIMER
CREATED BY OM PRAKASH,NIT CALICUT DURING A MARKETING INTERNSHIP BYPROF.SAMEER MATHUR,IIM LUCKNOW