A journalistic approach to content marketing
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@masterstips @VerticalLeap How a journalistic approach and a magazine mindset improves brand content
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Transcript of A journalistic approach to content marketing
@masterstips @VerticalLeap
How a journalistic approach and a magazine mindset improves brand content
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary:
A journalistic approach Adopting a magazine mindset
The power of interviews 10 actionable interview tips
@VerticalLeap
Summary
Conclusion
• Journalists are inquisitive • Journalists are great storytellers
• Journalists think editorially, not commercially
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
@VerticalLeap
• A magazine is a collection of content around a common interest
• Magazine mindset means producing a body of work that your audience
can enjoy, or find useful
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
@VerticalLeap
Interviews improve storytelling
Which is a better, more emotive headline?
Quotes add passion and personality
• What Martin Luther King teaches us about dreams
• “I have a dream,” says Martin Luther King
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
@VerticalLeap
Interview formats
Q&A format Debate
Feature
Voxpop
Video
Audio
Reactionary
Opinion/Commentary
1st person
Guides/How-to
Profile Expose/Confessional
Reviews Expert
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
@VerticalLeap
Interview Tips Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
@VerticalLeap
STALK BEFORE YOU TALK Research your interviewee
Interviewing: Tip 1
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
@VerticalLeap
ASK BEFORE YOU TASK Agree interview questions beforehand
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Interviewing: Tip 2
@VerticalLeap
YOUR PLACE OR MINE? Pick a suitable time and place
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Interviewing: Tip 3
@VerticalLeap
CHECK YOUR TECH Charge your devices and do a practice run
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Interviewing: Tip 4
@VerticalLeap
BUSINESS AND PLEASURE Relaxed interviewees will be more open
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Interviewing: Tip 5
@VerticalLeap
CONVERSATION IS KEY Interviews are not an inquisition
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Interviewing: Tip 6
@VerticalLeap
LISTEN FOR SOUNDBITES Half sentences do not make
memorable quotes
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Interviewing: Tip 7
@VerticalLeap
MANNERS COST NOTHING Thank interviewees for their time
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Interviewing: Tip 8
@VerticalLeap
CHECK YOUR FACTS Send a draft before publishing
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Interviewing: Tip 9
@VerticalLeap
GET IT UP, GET IT OUT Because unseen content is useless
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
Interviewing: Tip 10
@VerticalLeap
FINAL THOUGHT: THINKING LIKE A JOURNALIST
Sniff out an angle
Create a great story Drink like a fish
Think Like a Journalist
Ten Interviewing Tips
Magazine Mindset
Summary
Conclusion
@VerticalLeap
For expert help with your content marketing, get in touch with us today.
0845 123 2753
[email protected] www.vertical-leap.uk
