A. investment presentation 4 1-10
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Transcript of A. investment presentation 4 1-10
1Business Overview
2
Cause Building Blocks
3
Contents
ONEHOPE Brand Overview pgs 4-7
Wine- Perfect Vehicle & Industry pgs 8-9
Management Team pgs 10-11
Packaging and Messaging pgs 12-14
Partners- Wine, Dist, Retail, Corp pgs 15-18
Marketing- Offline & Online pgs 19-24
Planned Milestones & Financing pgs 25-26
4
Brand Overview
What is ONEHOPE?ONEHOPE is a global “cause-brand” built on the trending popularity of cause marketing and social consciousness that allows people to make giving back a lifestyle choice rather than a hassle.
Mission of ONEHOPE:ONEHOPE raise awareness and donates millions of dollars to worthy causes by donating 50% of profits from each product to different causes.
ONEHOPE Competitive Advantage:ONEHOPE has been built organically from the ground up and is 100% genuine which helps separate it from many current cause initiatives.
“We do not build marketing campaigns aroundcauses, but rather, we’ve built our brand aroundcauses”
- Jake Kloberdanz, CEO
5
Target ONEHOPE Consumer
Alpha-Female
Expendable income (Household income $80,000)
Young Professionals
Socially conscious people
People who wear brands as badges of who they are
ONEHOPE Purchasers
6
The Effect of Cause Marketing
Nearly 75% of the U.S. population, particularly women, prefer to do business with socially responsible companies and will recommend a brand if it supports a good cause.*
*Cited by Boston brand-strategy firm C Cited by Boston brand-strategy firm Cone onehttp://marketingtowomenonline.typepad**Fenton, CSR Newswire 11/17/2008
90% of consumers will consider switching to another company if it's aligned with a cause.*
82% of consumers say they are not as price sensitive if they know there is a cause behind their purchase.
“When you stand for something greater than just the bottom line… People Stand
with you”
7
Success with Causes
Successful Cause Marketing:
Successful Cause Products:
“Our goal is to be the most scalable brand in the Cause related space”
“ONEHOPE… Many Causes”
8
Health of the Wine Industry
California wines at our price point ($10-$15), show greatest growth
in 2008/2009.
Recent Mergers and Acquisitions in the industry show great
multiples (often times as high as 15-18X EBITDA)
196 million cases of wine produced in CA in 2008 (up 26% since 1990)
$18.5 Billon of retail wine in 2008 out of CA
CA wine makes up 95% of U.S. wine exported (up
359% since 1990)
People drink when times are good or bad…
9
Founding Team
Brandon Hall Kristen Senseman Alyse Gome Jake Kloberdanz Tom Leahy Tiffany Goodman Sarah Gora Blake Petty
10
Executive Management- Wine
Kirk Gaither: Advisor and partner; DistributionPast Director of Distribution Ketel One. Built them from under 20,000 cases sold to over 2MM by the time they were bought by Diageo in 2008
Jim Riley: Advisor and partner; Marketing and PRPast VP of Marketing and PR for Ketel One. Executed one of the best grassroots PR and Marketing campaigns in recent history building the Ketel One brand.
Darrin Maddux: V.P. of sales Northwest, Acct Exec-CostcoPast Manager of Northwest Sales for Ketel One. Past Chain Manager for Young’s Market Distributor in California. Grew NW sales 38% from 2005 to 2008 Thomas Woodley: Director of Military Sales Internationally (commission only)Past International Director of Military Sales for Nestle. Grew military business from 80MM to 225MM in 8 year.
Marc Scizak: Account Exec Safeway (commission only)National account exec for Rockstar in Safeway
Paul Kowssari: “CTO” (CEO of Technology)High honors degree in C.S. from Berkeley. INCREDIBLE EXPERIENCE social media platforms, custom software solutions (resume upon request)
Christine Peake: Publicist, Head of P.R, Networker Owner of Peake PR. , Relationships with all major publications
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The Wine
12
Packaging That Tells the StoryOur Marketing campaign doubles as an Awareness campaign for our various causes
13
In-Store DisplayRelay the message and tell the story
14
One is a Big NumberONEHOPE. One in Two Hundred
People.ONEHOPE. One in Eight Women.
ONEHOPE. One in One Hundred & Fifty Children.
ONEHOPE. One Tree Planted.
ONEHOPE. One Nation.
15
Wine PartnersSonoma Wine Company
David Elliott, Winemaker
Folio Wine Company
Rob Mondavi Jr, Winemaker
“We know that people will try our product the first time because of the cause, but it’s the wine in the bottle that makes us a
sustainable brand and brings them back to buy a case. “
16
Distribution PartnersYoung’s Market, California, Arizona
4th largest wine and spirits distributor in the United States. Portfolio built: Jack Daniels, Bacardi, Grey Goose, Sutter Home, Blackstone, Fetzer etc.
Columbia Distributing, OregonPortfolio built: R. Mondavi Napa, Sutter Home, Toasted Head, Rombauer, Wild Horse etc.
Young’s-Better Brands, HawaiiPortfolio built: Jack Daniels, Bacardi, Grey Goose, Sutter Home, Blackstone, Fetzer etc.
Admiralty, WashingtonPortfolio built: Cakebread, Sutter Home, Toasted Head, Rombauer, Wild Horse etc.
Johnson Brothers and Affiliates, North CarolinaPortfolio built: All Gallo Brands
In negotiations with:RNDC, Texas, Colorado and New Mexico
Second Largest wine and spirits distributor in the U.S.Young’s Market, Utah, Montana, Alaska, Wyoming, Idaho
17
Current Retail Partners National
Southwest Region
California
California, Nevada, Arizona
Arizona
National (pending)
Hawaii
California (in & out program)
North Carolina
North Carolina
North Carolina
Select Restaurants: Hotels Include:
18
ONEHOPE Corporate Partnerships
ONEHOPE and American Airlines were exclusive sponsors of the Medal of Honor flight from New York to D.C.
ONEHOPE C.E.O. Jake Kloberdanz with numerous Medal of Honor Recipients
Delivered a case of wine to Obama
All surviving medal of Honor recipients
19
Offline Marketing; No Cost(Print)People OK! Real Housewife’s of OCGlamour FOX Business Bill Handel ShowTV Guide LA Direct Multiple Local TV/Radio ShowsWine Enthusiast Business Week Entrepreneur944 Riviera US
20
Offline Marketing; No CostPAST T.V. Radio Press
NBCCBSABCFoxFox BusinessBill Handel Show93.3 and 95.7 Radio plugs for 2 weeks
Future T.V. Radio Press
Ellen Show
Oprah
The Today Show
Tyra Banks Show
The Big Idea
Daily Show
Colbert Report
20
21
Offline Marketing
22
Celebrities Supporting ONEHOPE
23
Online Marketing
Facebook.com ONEHOPEwine.com Twitter.com
Fans: 10,482 Followers: 8,320
24
Planned Milestones with the Brand
10 Year Goal
Largest “Cause Brand” globally
2 Year Goals
Expand into our Napa reserve grade with the Mondavis.Expand into other products in beverage industry (water,etc.)Expand into licensing the brand to other premier consumer products companies.Expand into other consumer products whose target consumer fits our brand.
5 Year Goals
200,000 cases.
Valuation of $100MM for ONEHOPE Wine.
Millions of dollars donated.
Nationally recognized consumer product brand in stores.
25
Target Raise
$5 MM dollars at a $15 MM Pre-money evaluation
$1.25/share (4MM shares open)
Investment is in ONEHOPE as a Lifestyle brand
Looking for ONE Major investor
3-4 Strategic Investors 50% of profits towards wells in Third World
countries
“We give away half of our profits, but if we are two times as profitable, we grow two times as fast, and our team and the
consumers are two times as inspired about our brand we
think it’s a good cost-benefit”
26
Thank You