A INFORMATION Børsen Newspaper MEDI Inserts Business...

INFORMATIONBørsen Newspaper

Inserts

Business Magazines

Pleasure Magazines

Børsen Online

MED

IA

� ‹ ‹ ‹ MEDIA INFORMATION 2008

‹ BøRSeN NeWSPAPeR

6 columns 5 columns 4 columns 3 columns 2 columns 1 column mm

6 x 365 = 2190 mm

67.890,00

70.080,00

79.935,00

4 x 365 = 1460 mm

45.260,00

46.720,00

53.290,00

3 x 365 = 1095 mm

33.945,00

35.040,00

39.967,50

2 x 365 = 730 mm

22.630,00

23.360,00

26.645,00

1 x 365 = 365 mm

11.315,00

11.680,00

13.322,50

365

4 x 300 = 1200 mm

37.200,00

38.400,00

43.800,00

300

6 x 250 = 1500 mm

46.500,00

48.000,00

54.750,00

5 x 250 = 1250 mm

38.750,00

40.000,00

45.625,00

4 x 250 = 1000 mm

31.000,00

32.000,00

36.500,00

3 x 250 = 750 mm

23.250,00

24.000,00

27.375,00

2 x 250 = 500 mm

15.500,00

16.000,00

18.250,00

1 x 250 = 250 mm

7.750,00

8.000,00

9.125,00

250

6 x 200 = 1200 mm

37.200,00

38.400,00

43.800,00

5 x 200 = 1000 mm

31.000,00

32.000,00

36.500,00

4 x 200 = 800 mm

24.800,00

25.600,00

29.200,00

3 x 200 = 600 mm

18.600,00

19.200,00

21.900,00

2 x 200 = 400 mm

12.400,00

12.800,00

14.600,00

1 x 200 = 200 mm

6.200,00

6.400,00

7.300,00

200

6 x 175 = 1050 mm

32.550,00

33.600,00

38.325,00

5 x 175 = 875 mm

27.125,00

28.000,00

31.937,50

4 x 175 = 700 mm

21.700,00

22.400,00

25.550,00

3 x 175 = 525 mm

16.275,00

16.800,00

19.162,50

2 x 175 = 350 mm

10.850,00

11.200,00

12.775,00

1 x 175 = 175 mm

5.425,00

5.600,00

6.387,50

175

6 x 150 = 900 mm

27.900,00

28.800,00

32.850,00

5 x 150 = 750 mm

23.250,00

24.000,00

27.375,00

4 x 150 = 600 mm

18.600,00

19.200,00

21.900,00

3 x 150 = 450 mm

13.950,00

14.400,00

16.425,00

2 x 150 = 300 mm

9.300,00

9.600,00

10.950,00

1 x 150 = 150 mm

4.650,00

4.800,00

5.475,00

150

6 x 125 = 750 mm

23.250,00

24.000,00

27.375,00

5 x 125 = 625 mm

19.375,00

20.000,00

22.812,50

4 x 125 = 500 mm

15.500,00

16.000,00

18.250,00

3 x 125 = 375 mm

11.625,00

12.000,00

13.687,50

2 x 125 = 250 mm

7.750,00

8.000,00

9.125,00

1 x 125 = 125 mm

3.875,00

4.000,00

4.562,50

125

6 x 100 = 600 mm

18.600,00

19.200,00

21.900,00

5 x 100 = 500 mm

15.500,00

16.000,00

18.250,00

4 x 100 = 400 mm

12.400,00

12.800,00

14.600,00

3 x 100 = 300 mm

9.300,00

9.600,00

10.950,00

2 x 100 = 200 mm

6.200,00

6.400,00

7.300,00

1 x 100 = 100 mm

3.100,00

3.200,00

3.650,00

100

6 x 75 = 450 mm

13.950,00

14.400,00

16.425,00

5 x 75 = 375 mm

11.625,00

12.000,00

13.687,50

4 x 75 = 300 mm

9.300,00

9.600,00

10.950,00

3 x 75 = 225 mm

6.975,00

7.200,00

8.212,50

2 x 75 = 150 mm

4.650,00

4.800,00

5.475,00

1 x 75 = 75 mm

2.325,00

2.400,00

2.737,50

75

6 x 50 = 300 mm

9.300,00

9.600,00

10.950,00

5 x 50 = 250 mm

7.750,00

8.000,00

9.125,00

4 x 50 = 200 mm

6.200,00

6.400,00

7.300,00

3 x 50 = 150 mm

4.650,00

4.800,00

5.475,00

2 x 50 = 100 mm

3.100,00

3.200,00

3.650,00

1 x 50 = 50 mm

1.550,00

1.600,00

1.825,00

50

2 x 25 = 50 mm

1.550,00

1.600,00

1.825,00

1 x 25 = 25 mm

775,00

800,00

912,50

25

266 mm 221 mm 176 mm 131 mm 86 mm 41 mm

Advertisement prices and standard formats

■ Monday - Wednesday ■ Thursday ■ Friday NB: Tabloid format reduces width by 3 - 4%.

3MEDIA INFORMATION 2008 › › ›

BøRSeN NeWSPAPeR ›

Advertisement prices Børsen Newspaper

All prices in this price list are ex. VAT

Display advertisements mm price

Mondays, Tuesdays, Wednesdays . . . . . . . . . . . DKK 31.00

Thursdays . . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 32.00

Fridays . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 36.50

Retail1) mm price

Mondays, Tuesdays, Wednesdays . . . . . . . . . . . DKK 20.75

Thursdays . . . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 21.75

Fridays . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 24.50

1) Retail of wine, spirits, radio, tv, clothes, private furniture, timepieces and

jewellery.

Colour charge, display/situations vacant

Black + one colour . . . . . . . . . . . . . . . . . . . DKK 4,900.00

Black + several colours . . . . . . . . . . . . . . . DKK 15,000.00

Classifi ed mm price

Situations vacant* . . . . . . . . . . . . . . . . . . . . . . . DKK 37.50

Jobs wanted . . . . . . . . . . . . . . . . . . . . . . . . . . . DKK 15.00

Person and Company profi les** . . . . . . . . . . . . DKK 36.00

Offi cial Notices/Accounts/

Business Contact/Courses** . . . . . . . . . . . . . . . DKK 29.00

Culture/Holiday/Food & Wine . . . . . . . . . . . . . . DKK 18.00

Exclusive Property . . . . . . . . . . . . . . . . . . . . . . . DKK 16.25

Commercial Property . . . . . . . . . . . . . . . . . . . . DKK 16.75

Exclusive Cars/Boats . . . . . . . . . . . . . . . . . . . . . DKK 16.25

Exclusive cars (per module) . . . . . . . . . . . . . . . DKK 650.00

Double Module . . . . . . . . . . . . . . . . . . . . . DKK 1,000.00

Colour can be purchased for a number of classifi ed areas at

a reduced price. Request an offer.

* Exposure of vacant situations on KarriereJob.dk and Stepstone costs

DKK 4,900 (net) per month.

** The colour charge is dependent on format, DKK 6,00 per mm. – minimum

charge DKK 1,200. – maximum charge DKK 11,000.

Box number charge: DKK 200.00

Børsen Newspaper 2008

Børsen Newspaper

Børsen’s fundamental concept:

Børsen strives to be Denmark’s leading supplier of

business information – irrespective of the form and

the media.

Børsen wishes to create value for all stakeholders, both

businesswise and with respect to quality of life.

4 ‹ ‹ ‹ MEDIA INFORMATION 2008

Small formats, good positionings

The following advertisement positionings are sold in multiple

insertion packages.

Special positioning

There is greater demand for right pages than left pages, and

the fi rst right page is in greater demand than other right

pages. Some left pages are also in greater demand than

others. A demand surcharge is therefore added to adver-

tising prices for these pages, where the advertiser requests

this position. The surcharge is based on the advertisement’s

basic price + any weekday surcharge. A surcharge is made

for all sections, but does not apply to any colour charges.

Page 3 .......... + 40% minimum format ................ 1,000 mm

........ + 25% maximum format ................ 6 x 75 mm


Page 7 .......... + 30% minimum format ............... 1,000 mm


Page 11 ........ + 25% minimum format ................ 1,000 mm

Page 13 ........ + 25% minimum format ............... 1,000 mm

The surcharge for other right pages, other specifi c

positionings and centre spread is 20%.

Position Format Price per unit

incl. 4 colours

1st section

Front page (S) 1) 6 x 35 mm DKK 14,500

Back page 3 x 75 mm DKK 8,900

Stock exchange lists

Danish shares (S) 3 x 75 mm DKK 8,200

Foreign shares 2 x 50 mm DKK 6,700

2nd sections

Front page 2 x 75 mm DKK 7,900

Front page (S) 6 x 75 mm DKK 21,700

Back page 3 x 75 mm DKK 6,600

Back page (S) 6 x 75 mm DKK 12,000

executive

Page 2, 4, 5, 6, 7 and 8 2 x 75 mm DKK 6,000

Page 3 (S) 2 x 75 mm DKK 7,500

Weekend




Back page (1/1 page) See display price

Private Homes .




(S) Solo positioning on the page.

1) Reduced format: 197 mm x 35 mm.

2) Alternative format possible – please request an offer.


Position



Discounts

Børsen offers 2 different

agreement systems: A and B

The agreements apply to all types of print purchased from

Børsen.

Agreement A: Sales related fi xed discount

Gross sales: Total discount:

> DKK 110,000 . . . . . . . . . . . . . . . . . . . . . . . . . 5.0%

> DKK 220,000 . . . . . . . . . . . . . . . . . . . . . . . . 10.0%

> DKK 330,000 . . . . . . . . . . . . . . . . . . . . . . . . 16.0%

> DKK 500,000 . . . . . . . . . . . . . . . . . . . . . . . . 22.5%

> DKK 750,000 . . . . . . . . . . . . . . . . . . . . . . . . 24.5%

> DKK 1,050,000 . . . . . . . . . . . . . . . . . . . . . . . . 26.5%

> DKK 1,450,000 . . . . . . . . . . . . . . . . . . . . . . . . 29.0%

> DKK 2,100,000 . . . . . . . . . . . . . . . . . . . . . . . . 32.5%

> DKK 2,750,000 . . . . . . . . . . . . . . . . . . . . . . . . 36.5%

Agreement B: Quantity discount

Number of advertisements: Total discount:

> 14 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.0%

> 31 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20.0%

> 64 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30.0%

general information on annual agreements and

discounts■ Discounts can only be given where a written annual

agreement has been made.■ Quantity discounts do not apply to colour charges.■ The above discount systems cannot be combined with

other discount systems.■ Excess discounts paid are invoiced where the annual

agreement terms are not met.

Børsen pays 2.5 % to nominated media agencies. Remu-

neration includes security, subscription to relevant media

indexes and completed and delivered advertising materials.

Børsen Newspaper

The Børsen Newspaper has in the last year focussed on

creating the easiest possible access to our unique target

group via the newspaper, the magazines or a combination

of these. We want to continue to strengthen these chan-

nels and add any new channels for which there is demand

in the market. Our mission is to continuously create

growth for our readers and advertisers both at work and

at home. We call it ‘business with pleasure’.



Sections Order deadline Order deadline Material deadline:

Display Classified Display and classified

1st section 2 working days before

insertion time 1 PM

The weekday before insertion

before noon

NB! Special times for profile:

2 weekdays before insertion time

1 PM

Print-ready advertising materials:

The weekday before insertion

time 11 AM

Private Investment Thursday before insertion

time 1 PM


Friday before insertion by 11 AM

Børsen 3rd Home, Property

Abroad

Thursday before insertion

time 1 PM


Friday before insertion by 11 AM

Growth in Denmark Thursday before insertion

time 1 PM


Monday before insertion by 11 AM

Digital Friday before insertion

time 1 PM


Monday before insertion by 11 AM

Media Market Monday before insertion

time 1 PM


Tuesday before insertion by 11 AM

Environment Monday before insertion

time 1 PM


Tuesday before insertion by 11 AM

Property Tuesday before insertion

time 1 PM

Tuesday before insertion by 1 PM Print-ready advertising materials:

Wednesday before insertion by

noon

Food & Health Tuesday before insertion

time 1 PM


Wednesday before insertion by 11

AM

Private Homes Wednesday before inser-

tion


PM


Thursday before insertion by noon

Executive Monday before insertion

time 1 PM


PM



PM

Weekend Monday before insertion

by 1 PM


PM


Thursday before insertion by 11

AM

Børsen special sections,

Master, Cars etc.

1 week before insertion 2 weekdays before insertion

before 1 PM

2 working days before insertion

time 1 PM

Pictures, text and logos for typeset advertisements are to be submitted at the latest 3 working days before insertion by 1 PM

We reserve the right to change deadlines at any time.

Deadlines



Technical information

Delivery of advertising material to Børsen Newspaper

Email: . . . . . . . . . . . . . . . . . . . . . . . . [email protected]

FTP server: . . . . . . . . . . . . . . . . . . . . http://ftp.borsen.dk

Call us for user name and password. Alternatively, use

Medienettet. If you require further information on electronic

material, contact Børsen Advertising on +45 3332 0102.

Placing an order

Placed by telephone, fax or email:

Tel. +45 3332 0102

Fax +45 3391 1050

E-mail: [email protected]

It should be clearly stated where and when the adver-

tisement is to be inserted, how the material is to be

sent and from where (company name, address, tele-

phone number, contact person).

Print-ready material

The following material types are considered to be print-

ready:

Composite CMYK separated EPS fi les incl. fonts. Composite

CMYK separated PDF fi les (only PDF 1.3, Acrobat 4) without

security settings – fonts MUST be embedded. Positioned

RGB, LAB, indexed or Duotone pictures are not consider to

be print-ready, as further image processing is necessary.

Other electronic material

The guidelines below should be followed for material sent

via CD-ROM or email (max. 10 MB per e-mail):

Send

Document, fonts/postscript fonts, HighRes pictures/logos.

Pictures/logos should be attached as separate fi les. Pictures

should be CMYK/grey tone without DCS. Pictures/logos

should be EPS, TIFF or JPEG format. Vector graphics (EPS)

are preferred.

Pictures

Picture resolution (TIFF / EPS / JPEG) is to be between 172

and 200 dpi, which is the resolution printed media requires

at 100% fi le size.

Classifi ed pagination means that height can vary from 354

- 365 mm.

Column widths

Advertising materials are to be submitted in the following

formats:

1 column . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 mm

2 columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86 mm

3 columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131 mm

4 columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176 mm

5 columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 221 mm

6 columns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 266 mm

12 columns (notice) . . . . . . . . . . . . . . . . . . . . . . 550 mm

Colour

To achieve the best possible printed result, the following

guidelines should be used:

1. 4-colour printing is built up of:

Cyan / Magenta / Yellow / Black (Key) (CMYK)

2. Point percentages should be between 5 and 85 per cent

for highlight and shadow points. Percents above or be-

low these values risk being closed or disappearing com-

pletely in reproduction. Allow for 20% point spread.

3. Negative fonts less than 10 point should not be used.

Text above which is in a colour or is defi ned by more

than 2 CMYK colours, should be minimum 12 point.

4. Do not use colors with greater than 240% total ink

coverage.

We recommend pictures are separated from RGB to

CMYK in Adobe PhotoShop by the ISO profi le ISOnews-

paper26v4 which can be downloaded free of charge from

www.ifra.com

NB: We reserve the right to make changes to technical in-

formation.

CYAN

MAgeNTA

YeLLOW

BLACK (Key)


efficient communication

An insert in Børsen is an efficient direct mail to Danish busi-

ness managers without returned post. An insert in Børsen

attracts reader attention and leaves a positive impression.

Børsen insert prices normally are independent of the insert’s

format and weight. Inserts which weigh more than 300 g

and/or magazine type inserts can be subject to special post-

age charges – please request an offer.

The prices below include inserts without external advertise-

ments:

Up to 4 pages . . . . . . . . . . . . . . . . . . . . . . . DKK 210,000

Friday surcharge . . . . . . . . . . . . . . . . . . . . . . DKK 20,000

Inserts of more than 4 pages incur a surcharge of DKK

30,000 for each additional 4 pages.

Børsen includes maximum two inserts per publication day.

If exclusivity is required (only one insert) a surcharge of DKK

20,000 is made.

Discounts

Børsen gives discounts on inserts as specified in annual

agreements. Discounts are deducted from the list prices, but

not from any postage charges.

Insert with external advertisements

Inserts which contain external advertisements or advertise-

ment like materials from other companies or companies

other than those owned by the insert advertiser are invoiced

separately. The insert advertiser will normally be invoiced

both a general insert price and the current advertisement

price for external advertisements – please request an offer.

Inserts with external advertisements are only accepted

where this has been specifically agreed with Børsen. If an

agreement has been entered into, Børsen’s standard price

list is an agreement rider. Its is to be clearly stated on the

front page of all inserts that the insert is an advertising sup-

plement which is independent of the Børsen Newspaper.

All inserts are to be approved before the final acceptance

of an order becomes valid. This in practice means that the

insert is to be submitted in PDF form 7 working days be-

fore publication. Børsen issues an acceptance at the latest 6

working days before publication.

Insert position in the newspaper

Inserts are normally positioned in the middle of the news-

paper, but can (depending on the weekday, weight etc.) be

positioned elsewhere. A surcharge is levied for this service.

Read more at borsen.dk/annoncer or request an offer.

Part distribution

It is possible to distribute inserts in a geographically deli-

mited area, for example in East or West Denmark (using The

Great Belt as a boundary). Request an offer for price per unit

for part distribution. Price per unit is based on the insert’s

weight and number of pages. A handling fee of DKK 10,000

is charged in addition.

Formats

Minimum 148 x 210 mm (A5). Maximum 280 x 395 mm

can be accepted however there is a risk that insert edges

become frayed, which Børsen can not take responsibility for.

We therefore recommend 270 x 395 mm (tabloid).

NB: The insert should have a maximum width of 280 mm

from the insert spine. Landscape format cannot be accepted

for inserts.

Paper weight and number of pages

The paper’s weight should in general be between 80 and

150 grams dependent on the number of pages. Loose leafs

should however be printed on 120 -140 g paper. The number

of pages in general must not exceed 32. Inserts printed on

newsprint can however have up to 64 pages. The insert’s

total weight must in general not exceed 100 g and/or not

exceed the newspaper’s weight.

Dummy/paper samples

To ensure correct insertion, Børsen requires 3 dummy/paper

samples in full format and final paper quality to be sent 14

days before the insert is distributed at the latest. If Børsen

does not receive the dummy/paper samples, there is no

guarantee that the insert will be made. Note in particular

that inserts with affixed ‘flaps’ can cause problems when

inserted.

Insert in Børsen

‹ INSeRT IN BøRSeN


Printing of insert

Børsen Newspaper can, where required, print your insert.

Please request an offer.

Deadline

Inserts should always be booked well in advance, as Børsen

has a maximum of two inserts per publication day. Can-

cellation of inserts made later than 7 working days before

the booked insert date are invoiced at 50% of the insert’s

price.

Delivery

Inserts are delivered to:

Dansk Avistryk, Sydvestvej 110, 2600 Glostrup, Denmark

Att.: Midterhallen.

The inserts should be delivered in the largest bundles pos-

sible and without bands. At the latest by 12 PM 2 working

days before insert. If the insert day is a Monday, the insert is

to be submitted by noon on the Thursday before.

Circulation

Circulation can vary signifi cantly due to reader campaigns.

However a minimum of 78,000 copies are normally deliv-

ered (Monday - Thursday) and 84,000 copies on Fridays.

Always request information on circulation levels for the re-

quired day before printing inserts. There can be up to 3–4 %

reject/waste in a circulation.

Remaining copies

If excess copies are required returned, this should be stat-

ed when ordering or at the latest when delivered. If not

otherwise agreed, excess inserts are discarded 5 days after

the publication date.

Insert (part of the paper)

An insert is equivalent to the 4 middle pages of the news-

paper.

4-colour

Pages Black/white on all pages

4 pages . . . . . . . . DKK 200,000. . . . . . . . . .DKK 245,000

8 pages . . . . . . . . DKK 400,000. . . . . . . . . .DKK 490,000

INSeRT IN BøRSeN ›

Insert in Børsen

An insert in Børsen is an effi cient direct mail to Danish

business decision makers without returned post. An insert

is particularly suitable for communicating detailed and

complex messages. An insert in Børsen attracts reader

attention and leaves a positive impression.


Børsen Business Magazines are classic magazines, but in a

new large format. DK 1000 and Company Car continue in

their current format as these magazines are used as refer-

ence publications by our readers. The Business Magazines

focus editorially and exclusively on trends within the business

world and finance. There are 9 exciting issues in the publi-

cation plan for 2008.

We select the most interesting topics and present them in

thoroughly researched articles so that our readers can keep

up to date on investments, image, the media market, the

latest technology, pensions and much more.

Publication plan

Cancellation deadline: 4 weeks before publication date.

Magazine test: In the course of the year Børsen tests a

number of selected editions of the Business Magazines. We

automatically test all full and double page advertisements

that are not included in these selected editions.

Surcharges

Right page, first half . . . . . . . . . 20%

Back page . . . . . . . . . . . . . . . . . 25%

Double page on page 2-3 . . . . . 30%

Discounts are given on surcharges.

Discounts

Annual agreements entered into with the Børsen Newspaper

also cover advertising in the agencies.

Rebates

Børsen pays 2.5 % to nominated media agencies. Remu-

neration includes security, subscription to relevant media

indexes and completed and delivered advertising materials.

Loose inserts

0 – 20 g . . . . . . . DKK 190,000

20 – 40 g . . . . . . . DKK 210,000

40 – 60 g . . . . . . . DKK 230,000

60 – 80 g . . . . . . . DKK 250,000

80 – 100 g . . . . . . DKK 270,000

Insert surcharges

Attached insert: . . . . . . . . . . 20%

Imprint: . . . . . . . . . . . . . . . . 25%

Exclusivity: . . . . . . . . . . . . . 30%

Affixments

0 – 40 g DKK 90,000 + advertisement price (DKK 46,500)


Delivery of advertising materials to Børsen Business

Magazines:

E-mail: [email protected]

FTP server: http://ftp.borsen.dk

Or via Medienettet.





300 pixels per inch (300 dpi)

Print-ready materials


ready: CMYK separated EPS files incl. fonts, CMYK sepa-

rated PDF files without security settings – fonts MUST be

embedded. 5 mm should be added to all ‘bleed’ formats in

each direction for cutting.



via CD-ROM or email: Send document, fonts/postscript

fonts, High-Res pictures/logos. Pictures/logos should be at-

tached as separate files. Pictures should be CMYK/grey tone

without DCS. Pictures/logos should be in EPS, TIFF or JPEG

format with a resolution of minimum 300 dpi.

Business Magazines

Publication Day Deadline Topic/Analysis

Wednesday 27 February 13 February Energy & Environment

Wednesday 12 March 27 February Commercial Property

Wednesday 16 April 2 April IT & Tele

Wednesday 14 May 29 April Stock Exchange Guide

Wednesday 24 September 10 September DK 1000

Wednesday 8 October 24 September Commercial Property

Friday 24 October 8 October Company Cars 2009

Wednesday 19 November 5 November Investment

Wednesday 3 December 19 November Media 2009

‹ BuSINeSS MAgAzINeS


BuSINeSS MAgAzINeS ›

energy & environment, Commercial Property, IT

& Tele, Stock exchange guide, Invest and Media

2009:

Double page 4 colour . . . . . . . . . . . . . . . . . . . DKK 92,000

■ No bleed 504 x 296 mm

■ Bleed 544 x 340 mm

Full page 4 colour . . . . . . . . . . . . . . . . . . . . DKK 53,000



Half page 4 colour . . . . . . . . . . . . . . . . . . . DKK 36,000



1/3 page 4 colour . . . . . . . . . . . . . . . . . . . . DKK 23,900



Quarter page 4 colour . . . . . . . . . . . . . . . . DKK 17,500



All prices are ex. VAT. We reserve the right to change prices.

Please request an offer if other formats are required.

DK 1000 and Company Car:

Double page 4 colour . . . . . . . . . . . . . . . . DKK 82,900



Full page 4 colour . . . . . . . . . . . . . . . . . . . . DKK 47,900 ■ No bleed 187 x 250 mm


2/3 page 4 colour . . . . . . . . . . . . . . . . . . . . DKK 38,100






1/3 page 4 colour . . . . . . . . . . . . . . . . . . . . DKK 21,300






5 mm should be added to all ‘bleed’ formats in each direction

for cutting.

BusinessThe Business Magazines are an important tool and supplement to the daily news and informa-

tion fl ow provided by the newspaper and Børsen Online. The magazines are more focussed on

the reader’s private world. This is primarily an acknowledgement that people have a great need to

receive coherent news and information on a multimedia platform. In 2008, 7 out of the 9 enticing

issues of the Business Magazines will be in a new large format.

Note new large format of the following magazines:

1� ‹ ‹ ‹ MEDIA INFORMATION 2008

Pleasure is, as the name suggests, a lifestyle magazine in

large format which combines the quality of the magazine

with the format of the newspaper. We have included 16

issues of this magazine in the 2008 publication plan.

In Pleasure we cultivate the good life and focus on the

part of life in which we reflect, relax and recharge. In other

words Pleasure will be about everything that makes life a

little sweeter such as travel, culture, food, wine and much

more.

Publication plan

Cancellation deadline: 4 weeks before publication date.

Magazine test: In the course of the year Børsen tests a

number of selected editions of the Pleasure magazines. We

automatically test all full and double page advertisements

that are not included in these selected editions.

Prices

The Pleasure magazines have the following advertisement

formats and prices:

Double page 4 colour . . . . . . . . . . . . . . . . . . . DKK 92,000



Full page 4 colour . . . . . . . . . . . . . . . . . . . . DKK 53,000






1/3 page 4 colour . . . . . . . . . . . . . . . . . . . . DKK 23,900






5 mm should be added to all ‘bleed’ formats in each direction

for cutting.

All prices are ex. VAT. We reserve the right to change prices.

Please request an offer if other formats are required.

Surcharges

Right page, first half ............ 20%

Back cover ........................... 25%

Double page on page 2-3 .... 30%

Discounts are given on surcharges.

Discounts

Annual agreements entered into with the Newspaper also

cover advertising in the Pleasure Magazines.

Børsen pays 2.5 % to nominated media bureaus. Remunera-

tion includes security, subscription to relevant media indexes

and completed and delivered advertising materials.

Pleasure Magazines

Publication day Deadline Theme

7 February 24 January Travel

6 March 21 February Gastronomy

27 March 12 March Well-being

10 April 27 March Spring

24 April 9 April Homes

8 May 23 April Leisure

29 May 15 May Technology

12 June 29 May Cars

26 June 12 June Summer

4 September 21 August Travel

18 September 4 September Autumn

2 October 18 September Homes

30 October 16 October Technology

13 November 30 October Gastronomy

27 November 13 November Christmas/Winter

11 December 27 November 2009

‹ PLeASuRe MAgAzINeS


Loose inserts

0 – 20 g .................. DKK 190,000

20 – 40 g ................ DKK 210,000

40 – 60 g ................ DKK 230,000

60 – 80 g ................ DKK 250,000

80 – 100 g .............. DKK 270,000

Insert surcharges

Attached insert: .................... 20%

Imprint: ................................ 25%

Exclusivity: ........................... 30%

Contact the advertising department for insert technical

specifi cations.

Affi xments

0 – 40 g DKK 90,000 + advertisement price (DKK 46,500)


Delivery of advertising materials to Børsen Pleasure

Magazines:

Email: [email protected]

FTP server: http://ftp.borsen.dk

Or via Medienettet.





300 pixels per inch (300 dpi)

Print-ready materials


ready: CMYK separated EPS fi les incl. fonts, CMYK sepa-

rated PDF fi les without security settings – fonts MUST be

embedded. 5 mm should be added to all ‘bleed’ formats in

each direction for cutting.



via CD-Rom or e-mail: Send document, fonts/postscript

fonts, High-Res pictures/logos. Pictures/logos should be

attached as separate fi les. Pictures should be CMYK/grey

tone without DCS. Pictures/logos should be in EPS, TIFF or

JPEG format with a resolution of minimum 300 dpi.

PLeASuRe MAgAzINeS ›

Magasintillæg til dagbladet Børsen torsdag den 22. februar 2007

På sommerferie med sanserne

01-4-220207.qxd 14/02/07 10:45 Side 1






PLEASURE

The lifestyle aspect has been cultivated for a number of years and with

great success in the Børsen Newspaper. Therefore, 16 issues of Pleasure

Magazine will be published in 2008.

Our many readers are used to fi nding new ideas in the magazines

for cars, homes, travel, fashion, gadgets, timepieces, art, restaurants

and much more. Everything which makes the everyday life of our

exclusive target group more pleasant.


On borsen.dk, decision makers can access the most impor-

tant information on developments in the business world and

on the fi nancial markets. Throughout the day the latest news

on markets, companies and business world profi les and on

political and fi nancial developments that impact both the

business world and private fi nance are brought to you.

Borsen.dk has its own TV studio and produces TV reports

every day – and 90% of our users would like to see even

more. We therefore will now also be broadcasting on Satur-

days, where you can watch Børsen weekend TV and our

programs on private fi nance and investment.

Providing just TV reports is however not enough for us! We

have also in response to this extended our editorial function

and expanded news coverage on borsen.dk, so that we can

keep users up to date on the most important business and

fi nancial news from at home and abroad on Saturdays too.

Borsen.dk covers more than business and fi nance. We also

cover the private fi nance area and the areas of interest of

modern consumers such as IT, homes, cars, travel, gadgets

etc.

The combination of focused news coverage with breadth

and depth have given borsen.dk a strong increase in both

the number of visitors and page views. Borsen.dk has ap-

proximately 325,000 unique users a week, who generate

more than 1,000,000 visits and more than 5,000,000 page

views.

More than 91% of borsen.dk’s users visit the site minimum

once a week and spend on average more than 1 hour and

15 minutes a month on clicking around borsen.dk’s news

and services.

(source: TNS Gallup end of 2007 and Gemius Traffi c September 2007)

Advertisement products

Advertisement options on borsen.dk are constantly tuned

to ensure optimal visibility and effect for advertisers. Go to

borsen.dk/annoncer and download the latest summary of

prices, products and positioning options.

Different advertisement options on borsen.dk:

■ Run Of Site (ROS)

■ Front page

■ Special positioning

■ Sponsorship

NB! You cannot advertise on both Megaboard and Topban-

ner at the same time.

Borsen.dk

Available advertisement formats

Format Size Position

Megaboard 930 x 180* Top of page

Top banner 728 x 90 Top of page

Top of page (Rectangle) 300 x 250 Middle of page

Side banner (Skyscraper) 160 x 600* Right of page

News banner (Skyscraper) 240 x 400 To the right of news

Sponsor button 160 x 100 Right of page

Ownership *marked Front page

Web-TV Front page

‹ BORSeN.DK

News Mail Format Position

News mails banner 468 x 400 Top of the mail

News mails banner 468 x 248 Middle of the mail

BORSeN.DK ›

Technology on borsen.dk

Banners should meet the technical requirements set by

borsen.dk. This means that banners should comply with the

formats specifi ed (see the form below on this page).

Borsen.dk has decided that in the interests of our users, ani-

mations in materials are not to loop more than 3 times or

contain a sequence of more than 15 seconds duration. It is

therefore recommended to create a shorter animation start

delay to ensure that the user’s page is uploaded.

Advertisement format Position Weight Animation Loops Streaming

gIF/HTML/Flash

728 x 90 Top banner 30kb 40kb 15 seconds 3 60 seconds

930 x 180 Megaboard 30kb 40kb 15 seconds 3 60 seconds

300 x 250 Front page banner 30kb 40kb 15 seconds 3 60 seconds

160 x 600 Side banner 30kb 40kb 15 seconds 3 60 seconds

468 x 400 + 468 x 248 News mails Only GIF 30kb None/static None None

160 x 100 Sponsor button Only GIF 30kb None/static None None

Web-tv Please call the sales

dept. +45 3332 0102

Where Flash banners are used, an associated back-up GIF fi le

is to be always submitted and a clickTAG is to be inserted.

If streaming with sound is used, the requirement is that the

banner is only activated by mouse-over and that there is 1

second banner activation delay. Read more about banner

requirements at borsen.dk/annoncer

general conditions

Borsen.dk reserves the right to reject material which deviates

from the borsen.dk technical guidelines or is otherwise not

in accordance with the media’s image.


The Media House Børsen supplies news, knowledge and

perspective in a way that cannot be obtained from other

sources, at a suitable point in time, in volumes that users

themselves define and via the channels you choose.

The 1st section provides a daily news summary and the

weekly supplements and special sections supply in-depth

perspectives on fixed topics. 25 magazines a year give an

indepth focus on selected business and leisure orientated

themes such as lifestyle, image, IT, the largest companies,

company cars and investment and includes insights, inter-

views, analyses and portraits.

Børsen Online provides users with a wide range of unique

tools such as the company database, article archive and

Børsen Trader and allows the individual user to design the

news stream they receive via e-mail, text message and WAP.

The news stream is supplemented with live web-TV, new

bulletins throughout most of the day.

Weekly supplements

Monday: Private Investment

Tuesday: Growth in Denmark

Digital

Wednesday: Media Market

Environment

Thursday: Commercial Property

Food & Health

Friday: Weekend

Executive

Private Homes

Ad hoc supplement

Summer (July)

Second Homes (2 times a year)

Cars (3 times a year)

Meetings & Conferences (once a year)

Young Careers (once a year)

Property (2 times a year)

Master (once a year)

Business Travel (2 times a year)

All Børsen fixed supplements are suspended in the summer

holiday period between 30 June and 3 August. On Mondays

to Thursdays the supplements are replaced by summer topic

pages and on Fridays the Weekend & Homes supplement is

replaced by a Summer supplement.

Magazines – 25 magazines a year:■ 16 large format trend orientated magazines

(Pleasure)■ 9 business orientated (Business)

All magazines except DK 1000 and Company Car will

be published in a new large format.

Online■ 24 hours a day – 7 days a week – 365 days a year.■ More than 30 live web news bulletins a day on Børsen

tv.

Product Summary

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A INFORMATION Børsen Newspaper MEDI Inserts Business...

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