A Haunted House 2

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Transcript of A Haunted House 2

  • Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

    A Haunted House 2 Street, Online Marketing, Social Media and Print Advertising Campaign

    DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

  • Overview of Campaign This report recaps our efforts on multiple levels including: Online Marketing through CampusCircle.com

    Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film.

    Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content through our Facebook and Twitter pages along with partner social media communities.

    Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

    the film through print advertising. Event Marketing Campus Circle utilized its street team to distribute film

    promotional items.

  • Cover Strip 4/11 Issue

  • Cover Strip Issue Distribution

  • Print ad in Campus Circle 3/27 Issue

  • Print ad in Campus Circle 4/11 Issue

  • Print Content - 4/11Issue

  • USC Springfest 4/5/2014 Concert Event with Tyga

  • USC 4/10/2014 Promoting our new Issue

  • USC 4/10/2014 Promoting our new Issue #2

  • Campus Circle Facebook Like campaign Branding AHH2

  • Campus Circle Facebook Like campaign Stats

  • Online Content

    Page Views to date 752

    Website Traffic Page Views 519,000/month

    Unique Visitors 140,000/month

  • Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circles monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Imp. 219K. Clicks 241. Bitly Clicks - 156

  • Dedicated Email

    Delivered 23,312 Opened 2,438

    Clicks 404 Bitly Clicks - 332

  • Campus Circle

    Newsletter Emails 23,310 Opens 2,320

    Week Newsletter Campaign Total AHH2 Clicks 44

  • Screening Premiere of A Haunted House 2

    Page Views 723

    Website Traffic Page Views 519,000/month

    Unique Visitors 140,000/month

  • Film Trailer

    Page Views 52 Website Traffic Page Views 519,000/month

    Unique Visitors 140,000/month

  • Sweepstakes for Roscoes House of Chicken

    and Waffles gift certificates

    Page Views 1,000 to date Entries 585 to date

    Website Traffic Page Views 519,000/month

    Unique Visitors 140,000/month

  • Sweepstakes - Age

  • Sweepstakes - Gender

  • Sweepstakes - Ethnicity

  • Sweepstakes - Status