A Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds

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A GUIDED TOUR OF THE ZOO PANDAS, PENGUINS & HUMMINGBIRDS DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

description

It's been almost three years since the first Panda update, but we're still seeing a ton of confusion about how Google's updates work and even how to tell them apart. Dr. Pete walks you through the basics of Panda, Penguin, Hummingbird, and more - including how to diagnose them, what to do if you think you've been hit, and how to future-proof against the next animal encounter.

Transcript of A Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds

Page 1: A Guided Tour of the Zoo: Pandas, Penguins & Hummingbirds

A GUIDED TOUR OF THE ZOO PANDAS, PENGUINS & HUMMINGBIRDS

DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

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HOW THE ZOO MAP LOOKS TO US

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FISTS OF FURRY THE PANDA UPDATE

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26 KNOWN PANDA UPDATES

SHUTTERSTOCK ©2014

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ASSAULT ON CONTENT FARMS?

“What’s the bare minimum that I can do that’s not spam?”

LINK: mz.cm/KGzbO7

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RISK: LOW-QUALITY CONTENT

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RISK: USER-GENERATED CONTENT

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RISK: THIN GEO-TARGETED

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DOES THIS LOOK FAMILIAR?

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YOU CAN’T DO WHAT THEY DO

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RISK: DUPLICATE CONTENT LINK: mz.cm/1jA1ycY

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SOLUTION: PRUNE THIN PAGES

SHUTTERSTOCK ©2014

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OPEN THE WHOLE TOOLBOX

SHUTTERSTOCK ©2014

REMOVAL (404)

301 REDIRECT

REL=CANONICAL

META ROBOTS

WEBMASTER TOOLS

ROBOTS.TXT

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PROGNOSIS: FAIR, WITH EFFORT LINK: mz.cm/1g0GcXY

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ENTER THE PENGUIN THE PENGUIN UPDATE

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5 KNOWN PENGUIN UPDATES

SHUTTERSTOCK ©2014

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PUNISHMENT FOR WEB-SPAM LINK: mz.cm/1aJp7NT

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RISK: SPAMMY ANCHOR TEXT

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RISK: EXACT-MATCH ANCHORS LINK: mz.cm/ose

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RISK: LINKS FROM BAD CONTENT LINK: mz.cm/1hjHCcU

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DIAGNOSIS: HITS FAST & HARD

LINK: mz.cm/1dsE1Vq

LINK: mz.cm/1hewePp

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CHECK KNOWN PENGUIN DATES LINK: mz.cm/algo

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SOLUTION: CUT ALL BAD LINKS

SHUTTERSTOCK ©2014

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SOLUTION: DISAVOW (AND WAIT)

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USE DISAVOW LIKE A MACHETE LINK: mz.cm/KGFyRp

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SHOULD YOU AUTOMATE REMOVAL? LINK: removeem.com

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PROGNOSIS: POOR (AT BEST) LINK: mz.cm/1dsE1Vq

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FIVE DEADLY NECTARS THE HUMMINGBIRD UPDATE

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1 KNOWN CORE REWRITE

SHUTTERSTOCK ©2014

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A BRAND NEW “ENGINE”

“When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one.”

LINK: mz.cm/1kYwJ5O

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HUMMINGBIRD IS NOT A PENALTY

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CONVERSATIONAL SEARCH, V2.0

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13 668 RANK ASSASSINS THE REST OF THE ZOO

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665 “IMPROVEMENTS” IN 2012 LINK: mz.cm/1cVLDQr

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ACTIVE UPDATES (“TOP HEAVY”) LINK: mz.cm/1mtgwRs

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MANUAL ACTIONS/PENALTIES

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LINK NETWORK DEVALUATIONS LINK: mz.cm/1eSYQvI

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CROUCHING TACTICS… OH, JUST FORGET IT!

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TODAY’S FAD, TOMORROW’S SPAM LINK: mz.cm/1bixMDH

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BRANDS DON’T LOOK LIKE THIS

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IT’S NOT THE TACTIC, IT’S YOU

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THANKS FOR WATCHING! [email protected] • @dr_pete