A Guide To SEO After Penguin 3.0

Penguin 3.0 was finally released on October 17th,

2014 i.e. a full year since the release of Penguin

2.1. This has been a long awaited update among

many webmasters whose websites were negatively

affected by the Penguin last year.

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Meaning, even if you made the necessary changes to

your website and removed spammy links disavowed

the links that made you get the penalty in the first

place, your site would not have recovered until

Google refreshed the update for all the sites in its

index.More info on:



Unfortunately, not everyone is as lucky as the

Penguin specifically targets the links on a website

and if you have spammy links or links that are

against Google’s TOS, then you will be penalized.

A penalty means that your search engine rankings

will drop.

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This last Penguin update is

reported to have only affected

approximately 1% of queries.

Unfortunately, if you happened

to only disavow bad links to

your website within three

weeks of the update (after 26th

September, 2014) then you’d

have been too late to avoid the

effects of Penguin 3.0.

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So, exactly how do you go about doing SEO after

Penguin 3.0? Well, the first thing you need to do is

take a close and critical look at your website. Do

you currently offer paid posts or paid links? The

penguin is extremely focused on links and we all

know that Google is against paid links and selling

links in general.

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However, selling links on your website is a good

way to make a monthly income. If you can avoid

selling links, that would be best, however, if you

insist on doing so, then make sure to use a “no

follow” link.

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Another point to note is that Google’s penguin

algorithm also cracks down on websites that

offer excessive guest posting. You should

therefore only allow a few guest posts from

relevant and related websites and try to keep

these links natural.

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This leads to my next point on the importance of

anchor text variation. Anchor texts usually help

search engines to determine what keywords the

post or site is related to and was a huge factor that

helped webmasters to rank for their desired

keywords.

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Another common SEO method that many webmasters

have been using to generate a lot of backlinks is the

use of links within free products, widgets, Wordpress

themes, plugins, infographics etc. This was once very

effective as you were able to get large amounts of

links from all types of websites that used your free

product.

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Next, it is absolutely critical that you avoid link

farms and paid links. Building backlinks is hard

work, however, taking the easy way out and using

paid links is a sure way to Google doom. Don’t

fall for those fast $5 fiverr backlink services or

private blog networks such as Rank Hero.More info on:



As you can see, the world of SEO just keeps

evolving and you need to adapt your methods of

doing SEO if you want your site to remain penalty

free and keep receiving free organic traffic. Once

you follow the above tips, your site will definitely

be Penguin 3.0 proof.

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A Guide To SEO After Penguin 3.0

Marketing

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