A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage, with Daina Middleton
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Transcript of A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage, with Daina Middleton
@33voices
intelligent insights to advance your business and life
The following represents 10 highlights from the interview by @MoeAbdou,
founder & host of 33voices®.
Daina MiddletonPassionate about participant marketing,
speaker/author and global CEO Daina Middle-ton has earned the trust and respect of clients and partners around the globe from Fortune 500 companies to entrepreneurs. As Global Chief Executive Officer at Performics, Daina
leads a team of tenured digital pioneers work-ing with proprietary technology and a new
marketing philosophy to deliver outstanding results for organizations around the world. In the past year alone, digital strategies led by
Performics have driven more than $1B in retail sales & generated more than 100M actions for
brand & lead gen marketers.
@DainaMiddleton
Stream interview Watch videoWatch videoNo.1
Your customer doesn’t’ want you to refer to her
as a customer.Today, she’s a participant – treat her accordingly.
Stream interview Watch videoWatch videoNo.2
Embrace the spirit of continual experimentation and involve your community in the process.
that’s where your insights lie.
Stream interview Watch videoWatch videoNo.3
Keep these three things in mind as you invite people to participate:
Stream interview Watch videoWatch videoNo.3
Keep these three things in mind as you invite people to participate:
contribute to their competence
Stream interview Watch videoWatch videoNo.3
Keep these three things in mind as you invite people to participate:
give them a meaningful voice
Stream interview Watch videoWatch videoNo.3
Keep these three things in mind as you invite people to participate:
connect them with others
Stream interview Watch videoWatch videoNo.4
Your participant is looking for clear acknowledgment & access.
make it easy for them.
Stream interview Watch videoWatch videoNo.5
Gen Y is all about the value exchange.
Give them something worthy,and they’ll contribute a disproportionate
amount of value to you.
Stream interview Watch videoWatch videoNo.6
Focus on helping your audience become smarter;
it’s the glue that keeps them coming back.
Stream interview Watch videoWatch videoNo.7
Ignore mobile at your peril;
it’s no longer just a medium.
Stream interview Watch videoWatch videoNo.8
Measure any marketing initiative up front by asking,
“what actions do I want people to take?”
Stream interview Watch videoWatch videoNo.9
When you nurture a work environment that rewards testing and learning,
you’ll never stop innovating.
Stream interview Watch videoWatch videoNo.10
Ditch your push campaigns,
they don’t work.marketing today is all about PULL.
Stream interview Watch videoWatch videoNo.10
Ditch your push campaigns,
they don’t work.marketing today is all about PULL.
33voicesDaina Middleton - Shifting To Pull Strategies
Really reflect...
Are you honestly interested in what people have to say?
Really reflect...
