A Goal-Based Personalized Electronic TV Guide Demonstrator Mark van Setten Telematica Instituut...
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A Goal-Based Personalized Electronic TV Guide Demonstrator
A Goal-Based Personalized Electronic TV Guide Demonstrator
Mark van Setten
Telematica Instituut
Personalization in Future TV ’04 workshop
23 August 2004
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Personalisation ProcessesPersonalisation Processes
Selecting
Structuring
Pre
sen
tatio
nInformation
Store
User
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Goal-oriented structuringGoal-oriented structuring
• When people do something, including watching TV, they have certain
goals they want to achieve
• Uses and gratification theory (Lee & Lee, 1995) identified 6 gratifications
people receive from watching TV:• Committed / ritualized viewing
• Mood improvement
• Informational / cognitive benefit
• Social learning
• Social grease
• An engrossing different world (escapism)
• Additional goal for watching TV, which cannot be supported by an
electronic program guide:• To pass some time (Weaver; Donohew et al)
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Experimental SetupExperimental Setup
• Independent variables:• Structuring method
• Use of predictions
• Dependent variable:• How easy is it to find interesting TV programs
• Three structuring methods:• Traditional channel-based
• Goal-based
• Genre-based
• Use of predictions• No predictions
• Predictions
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Experimental DesignExperimental Design
2x3 Factorial Design – Between Subjects
• 1 September 2004 – 31 October 2004
• 400-1000 users
Predictions
No Yes
Structuring Channel 1 4
Genre 2 5
Goal 3 6
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ReferencesReferences
• Donohew, L., Palmgreen, P., & Rayburn II, J. D. (1987). Social and
Psychological Origins of Media Use: A Lifestyle Analysis. Journal of
Broadcasting & Electronic Media, 31, 255-278.
• Lee, B. & Lee, R. S. (1995). How and Why People Watch TV: Implications
for the future of interactive television. Journal of Advertising Research,
November/December, 9-18.
• Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User
Acceptance of Information Technology: Toward a Unified View. MIS
Quarterly, 27, 425-478
• Weaver III, J. B. (2003). Individual differences in television viewing
motives. Personality and Individual Differences, 34
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Contact InformationContact Information
Mark van SettenP.O. Box 589
7500 AN EnschedeThe Netherlands
E-mail: [email protected]: +31 53 4850496
Website:http://duine.telin.nl
(Including TV ratings dataset)