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A go vicencio-7_p approach to marketing analysis_vibes case
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Transcript of A go vicencio-7_p approach to marketing analysis_vibes case
![Page 1: A go vicencio-7_p approach to marketing analysis_vibes case](https://reader036.fdocuments.in/reader036/viewer/2022062503/5447887a8d7f72af1f8b4d38/html5/thumbnails/1.jpg)
1
7Ps: Approach to Marketing Analysis
VIBES CASEVisually Impaired Brotherhood for Excellent Service Inc.
Presented by: Assertive Amabelle Go-Vicencio 2010 AGSB: Marketing Management
Prof. Remigio Joseph De Ungria Jr.
TEAM
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OBJECTIVE: To present 7 P’s of the 13P Approach to Marketing of the VIBES case
1. Potential Market - customers, competitors & stakeholders
2. Primary Target Market3. Positioning 4. Product5. Price6. Promo7. Place
![Page 3: A go vicencio-7_p approach to marketing analysis_vibes case](https://reader036.fdocuments.in/reader036/viewer/2022062503/5447887a8d7f72af1f8b4d38/html5/thumbnails/3.jpg)
POTENTIAL MARKET
STAKEHOLDERS
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POTENTIAL MARKET
STAKEHOLDERS
CUSTOMERS
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POTENTIAL MARKET
STAKEHOLDERS
CUSTOMERS
COMPETITORS
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PRIMATY TARGET MARKET &
POSITIONING
PLACE
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PRIMATY TARGET MARKET &
POSITIONING
PLACEMARKET
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PRODUCT, PRICE, PROMO & PLACE
PRODUCT
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PRODUCT, PRICE, PROMO & PLACE
PRODUCT
PRICE & PROMO
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1. Potential Market - customers, competitors & stakeholders
2. Primary Target Market3. Positioning 4. Product5. Price6. Promo7. Place
SUMMARY: 7P’s of the 13P Approach to Marketing of the VIBES case