A GLOSSARY OF NEWS & BUSINESS TERMS

@amyolearywww.amyoleary.me

Journalism Content

Our journalistic reputation Brand

Readers, Viewers Consumers, Users

Journalists Content Creators

Promotion, Distribution Content Marketing

Editorial Decisions Content Strategy

The newspaper, website, all apps Product

The newspaper, the website Core Products

The mobile website, all mobile & tablet apps Mobile Products

Reaching more people with our journalism Audience Development

Funding our journalism Monetization, revenue

“Growth” means growing readership “Growth” means growing revenue

“Process” sounds like a burdensome bureaucracy to be avoided

“Process” sounds like a positive method for getting things done

“Potential Ethical Conflict?”* “Potential Revenue Opportunity?”*

A GLOSSARY OF NEWS + BUSINESS TERMS

* A joke, sometimes