A global trademark that signals the use of RSPO-certified sustainable palm oil:
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RSPO Roundtable on Sustainable Palm Oil A global trademark that signals the use of RSPO-certified sustainable palm oil: Introducing:
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Introducing:. A global trademark that signals the use of RSPO-certified sustainable palm oil:. The RSPO trademark. WHO can apply for the trademark? - PowerPoint PPT Presentation
Transcript of A global trademark that signals the use of RSPO-certified sustainable palm oil:
RSPORoundtable on Sustainable Palm Oil
A global trademarkthat signalsthe use ofRSPO-certifiedsustainable palm oil:
Introducing:
RSPORoundtable on Sustainable Palm Oil
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WHO can apply for the trademark?• RSPO members that sell palm products sourced
in compliance with one or more of three RSPO-certified supply chain systems:- Identity Preserved (‘IP’)- Segregated (‘SG’)- Mass Balance (‘MB’)
The RSPO trademark
RSPORoundtable on Sustainable Palm Oil
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WHO can NOT apply for the trademark?• Companies that are not members
of the RSPO
• RSPO members using the Book & Claim supply chain system
The RSPO trademark
RSPORoundtable on Sustainable Palm Oil
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WHEN can members use the trademark?• If all palm-derived ingredients (>95%) in the
product are covered by RSPO-certification
• If storage/shipping/manufacturing sites have been RSPO-supply-chain certified
• If a trademark license has been acquiredfrom the RSPO
The RSPO trademark
RSPORoundtable on Sustainable Palm Oil
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WHERE can members use the trademark?• Only in communication that is directly linked to
compliant productsFor example: product packages, product labels, product brochures, product websites
• Members can not use the trademark in their corporate communication
• Non-commercial use requires authorization.
The RSPO trademark
RSPORoundtable on Sustainable Palm Oil
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Is use of the trademark mandatory?• No; to communicate about RSPO-certified
products is and remains voluntary;
• However,IF members communicate to consumers on or about products using Trademark Logo,THEN they must apply for the trademark license
The RSPO trademark
RSPORoundtable on Sustainable Palm Oil
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WHICH version to use? Segregated (and IP)
The RSPO trademark
RSPO-1105001
RSPO-1105001
RSPO-1105001
RSPO-1105001
RSPO-1105001
RSPO-1105001
RSPO-1105001
RSPO-1105001
RSPORoundtable on Sustainable Palm Oil
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The RSPO trademark
RSPO-1105001
RSPO-1105001
RSPO-1105001
WHICH version to use? Mass Balance
RSPO-1105001
RSPORoundtable on Sustainable Palm Oil
The RSPO trademark
RSPO system TM TAG Statement
IP, SG CERTIFIED ‘Contains certified sustainable palm oil. www.rspo.info’
MB MIXED‘Contributes to the production of
certified sustainable palm oil. www.rspo.info’
B&C‘Contributes to the production of
certified sustainable palm oil. www.rspo.info’
██ = Mandatory in product claims when using trademark logo
RSPORoundtable on Sustainable Palm Oil
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How much does it COST to use the trademark?
• The trademark license is free for all members at least until 1 July, 2012
• In the future, the RSPO may amend this trademark license compensation scheme.
The RSPO trademark
RSPORoundtable on Sustainable Palm Oil
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How do I APPLY for a trademark license?• An online application form is at
www.rspo.info/market
• Provide the web address of supply chain certificate(s) and relevant products lists
• After returning a signed License Agreement, you will receive digital artwork
• The information will go into a public database
The RSPO trademark
RSPORoundtable on Sustainable Palm Oil
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Q: How about business-to-business communication, not facing consumers?
• Companies can use the trademark for B2B product claims
• Alternatively, they can use plain text claims with percentages added. For example:- ProductName/SG-100%- ProductName/SG-60%,MB-20%
The RSPO trademark
RSPORoundtable on Sustainable Palm Oil
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Q: Where do I find all rules and information?
• Visit RSPO’s online Market Center: www.rspo.info/market
• It includes:- Complete rules, license terms and conditions- Answers to frequenty asked questions- Online license application form- Tool ‘How to begin using sustainable palm oil’
The RSPO trademark
RSPORoundtable on Sustainable Palm Oil
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Trademark Inquiries
For further inquiries about Trademark:• Rules on Communication & Claims
• Authorization for Non-Commercial use
• Trademark Application Process
Please contact Mr. Bremen @Email : [email protected]
Tel : +603-2302 1500
