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A GIS Solution To Directing Sales Efforts In Chicago, IL

Allison L. C. Willett

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What is the Research Question?

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What is the need for the study?

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What is the value of this research?

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What are these data needed for this study? Why this choice instead of others?

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What is the data collection procedure (where, when, how)?

POTENTIAL – CURRENT SALES = OPPORTUNITY

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What data attributes are needed to conduct a thorough analysis? Why this choice instead of others?

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Describe how meaning will be made of the raw data (i.e. coding and manipulating data)?

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What are the assigned analysis method(s)? Define them. What are they good for, and what are their limitations?

• Extraction of Prime Location Data

• Calculation of Opportunity

• Geocoding• Buffering Aveda

Salons

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What are the assigned analysis method(s)? Define them. What are they good for, and what are their limitations?

• Extraction of Prime Location Data

• Calculation of Opportunity

• Geocoding• Buffering Aveda

Salons

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What are the assigned analysis method(s)? Define them. What are they good for, and what are their limitations?

• Extraction of Prime Location Data

• Calculation of Opportunity

• Geocoding• Buffering Aveda

Salons

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What are the assigned analysis method(s)? Define them. What are they good for, and what are their limitations?

• Extraction of Prime Location Data

• Calculation of Opportunity

• Geocoding• Buffering Aveda

Salons

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What are the assigned analysis method(s)? Define them. What are they good for, and what are their limitations?

• Extraction of Prime Location Data

• Calculation of Opportunity

• Geocoding• Buffering

Aveda Salons

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What are the expected deliverables to be generated?

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Will this design (& deliverables) answer the research question?

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What specific problems might a critical researcher anticipate with regard to this study, and how will each of those problems be address?

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To whom can the findings be generalized?

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What specific ethical concerns exist within this research, and how will each of those concerns be address?

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Questions?