A fresh start - digital communications campaign aimed at new students
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Transcript of A fresh start - digital communications campaign aimed at new students
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A fresh start: Digital campaign
Photograph taken by our in-house photographer as students arrived in Freshers’ week
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A fresh start blog
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Sample Fresh Start blog post showing content produced by a current student
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Word cloud from all our Fresh Start blog posts
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Sample Facebook posts
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Facebook Insights showing the surge in likes following A Level Results Day in Aug 2012
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Facebook Freshers page fan demographics
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@UoNFreshers Twitter account
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Use of #UoNFreshers hashtag by students and other University departments
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Some sample tweets from new students
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Freshers’ board on Pinterest
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Cross-channel promotion University website home page
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Promotion of the project using links and QR code in our print Welcome Guide mailed to all UK students and emailed in PDF format to all international students.
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Email sent to all new students (around 7,200) prior to starting. There were 5,380 click throughs from this and 2 other emails sent in September 2012.
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Outcomes Google Analytics results showing key search terms for new students for the week following A Level Results Day 2012 compared to the same period in 2011. “Portal” refers to the University’s student intranet used by new starters and current students.
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Outcomes
Google Analytics showing rise in traffic to New Starters web pages for the week following A Level Results Day in 2012 compared to the same period in 2011.
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Outcomes Google Analytics graph showing page views for the Fresh Start blog with an early peak on A Level Results Day followed by a larger peak in mid-September when our main email went out to new starters.
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Thank you for listening
blogs.nottingham.ac.uk/freshers2012
facebook.com/UoNFreshers
@UoNFreshers #UoNFreshers
http://pinterest.com/uniofnotts/freshers/
https://foursquare.com/uniofnottingham/lists/