A framework for dealing with digital media
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A framework for dealing with digital media Using a 4D approach Chris Addison, Web Communications, International Food Policy Research Institute 11 November2010, Svendborg Denmark
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A framework for dealing with digital media. Using a 4D approach Chris Addison, Web Communications, International Food Policy Research Institute 11 November2010, Svendborg Denmark. Web is dead?. - PowerPoint PPT Presentation
Transcript of A framework for dealing with digital media
A framework for dealing with digital mediaUsing a 4D approach
Chris Addison, Web Communications, International Food Policy Research Institute
11 November2010, Svendborg Denmark
Web is dead?
• top 10 Web sites accounted for 31 percent of US pageviews in 2001, 40 percent in 2006, and about 75 percent in 2010.
According to Compete quoted in wired
4Dimensions online
• Decentralized content– Collection:Wordpress, Slideshare, Flickr, Youtube– Distribution:Feeds, Email, Embedding
• a Descriptive system to put information in context– Indexing:manual cataloguing, custom search
• ways to ensure we are part of the Discussion– Dialogue:Wikipedia,Facebook,Twitter, Linked-in,
Blogposts, Features• Display content for new devices, channels and
audiences– Display:Video, Slideshare, Mobile apps
Description
DisplayDecentralisation
Tagging
feedsembedding
Flash+xml
Animated Brochures
Markup
Folksonomy
BlogsSocial Bookmarking
YoutubeSlideshare
Disquskeywords
(in context)
(Open to all)(in the right places)
Discussion
(with users)
Decentralise
Your content on others sitesThe big ten and so many more……..
Decentralise dissemination
Help others to feature your content
Display and new channels
Description
Putting information in contextBringing together
Showing the media - embedding
Where the users come fromGoogle
Direct
ReferringSites
Heightvisits
Wik
iped
ia
Feed
burn
er
Emai
l
Goo
gle
book
s
WidthPages per
visit
Feedburner/emailEmail
Repec
Google books
Eldis
DepthAverage
time on site
Email Twitter
New dimension% New visits Wikipedia Mobile site
Facebook Twitter
View of visitors
Adjusted Country statisticsExpressing as proportion of connected users
South Africa
Ethiopia
Congo DRCBangladesh
SudanUganda
3 outputs = 21% of visitors
Climate Change 6%Food Policy Report
Global Hunger Index 8%
Millions Fed 7%
Video views 2500+
11000+ total visitsBook Visits 1000+
Booklet visits 700+
Reaching Multiple Audiences through Multiple Channels
Twitter followers >3000Powerpoint views >250
Seminar audiences >300
Email/ discussion groups
EventVideo
Video
Video
Video VideoBookVid
eoTrailerVid
eo Book
let
Video
VideoD
iscu
ssio
npa
pers
Website Website Website
Infomediaries
Amazon
Communities
The web engineCo
nten
t inp
ut to
ols
TwitterOAI for documents
iCAL for events
RSSBlog
CMS/Wiki
Youtube
Facebook/Linked in
Feed
exc
hang
e pl
atfor
mIndex Google sitemap
Google scholar
Google news
Web
car
e sy
stem
Anal
ytics
syst
em
Questions? #4ddk
