Worldir.niceforyou.com › file_upload › NiceCorporate_2011.pdf · 2007 Opera marks the future of...
Transcript of Worldir.niceforyou.com › file_upload › NiceCorporate_2011.pdf · 2007 Opera marks the future of...
Des
igni
ng a
Nic
e W
orld
98.001
/01/06
-11
Designing a Nice World
Concept
Wurbs
Published by Nice S.p.A.
Via Pezza Alta, 13 Z.I. Rustignè
I-31046 Oderzo TV Italy
© 2009 Nice S.p.A.
All rights reserved
Printed in Italy by
AGCM Prata PN
Photos by Roberto Gherlenda
To learn more about Nice, to keep up to date with
our publications, visit us at www.niceforyou.com
Designing a Nice World
Nice
NiceNice S.p.A., an Italian dynamic medium-sized company, is also one of the major international names in the Home Automation market.
Nice designs, produces and sells automation systems (for gates, garage doors, road barriers and parking systems, awnings, blinds and solar screens) for residential, commercial and industrial buildings, as well as wireless alarm systems and lighting systems.
Only with Nice it’s possible to manage all this automation with only one transmitter.
TheNice Environ- ment
TheNice Environ- ment
9Designing a Nice World |
10 | Designing a Nice World
11Designing a Nice World |
12 | Designing a Nice World
13Designing a Nice World |
14 | Designing a Nice World
15Designing a Nice World |
16 | Designing a Nice World
17Designing a Nice World |
Nice was founded in the North-East of Italy, a vast metropolitan area with over 6,000,000 inhabitants, where industry and country, cement and greenery coexist, giving birth to 500,000 activities of various dimensions which, together, form a rich creative context of excellence in the fields of fashion, furniture and technology.
This is where Nice grew up and developed, being able to draw on the infinite resources of an area which, until half a century ago, was still almost entirely agricultural and where the Headquarters is located respecting the area landscape, continuously reflected in the glazed surfaces of the building.
Another homage to the area origins is the cultivation surrounding the Headquarters, which is different each year: barley, sunflowers, ...
05 | 36 | 10 | 14 | 20 | 08 | 34 | 46 | 08 | 10 | 24 | 05 | 52 | 10 | 44 | 05 | 08 | 10 | 38 | 05 | 40 | 66 | 26 | 100 | 08 | 48 | 116 | 56 | 80 | 68 | 30 | 70 | 120 | 54 | 64 | 42 | 112 | 58 | 82 | 98 | 122 | 60 | 22 | 90 | 62 | 96 | 50
| Designing a Nice World18
Index The
Nic
e E
nvir
onm
ent
Why
Nic
e?
The
Nic
e Id
ea
Mis
sio
nV
isio
nS
tory
N
ice
is F
or
You
Flex
ible
and
Effi
cien
t B
usin
ess
Mo
del
S
tro
ng in
tern
atio
nal f
ocu
s
The
Nic
e W
ay
Uni
que
Ital
ian
Sty
le
The
Nic
e R
evo
lutio
n
Very
Nic
e!
1993
Nic
e N
RC
Wire
less
= n
o w
aste
of t
ime,
no
mas
onry
19
95H
andy
des
ign:
effo
rtle
ss a
nd w
ith o
nly
one
hand
2003
BU
S s
yste
ms:
muc
h m
ore
sim
plic
ity
2003
Even
eas
ier:
Mho
use
2005
M
AP
Tec
hnol
ogy:
cho
ice
and
ratio
nalit
y
2007
Aut
omat
ion
for e
very
body
: Moo
vo
2007
Ope
ra m
arks
the
futu
re o
f aut
omat
ion
2008
Sol
ar p
ower
. Nic
e, e
nerg
y in
nat
ure
2009
N
iceH
ome
Sys
tem
, se
curit
y co
mbi
nes
with
aut
omat
ion
2010
Th
e N
ice
Era
Rev
olut
ion
2010
N
ice
light
s up
Des
ign
The
Nic
e Fe
el
Nic
e F.
e.e.
l. E
ffec
tive
Mar
ketin
g a
nd C
om
mun
icat
ion
Focu
s o
n cu
sto
mer
s’ s
ervi
ce a
nd t
rain
ing
The
Nic
e H
om
e
Nic
e H
ead
qua
rter
sN
ice2
. Nic
e C
entr
e fo
r Te
chno
log
y T
he N
ice
Art
s T
he N
ice
Life
N
iceL
ove
Ear
th
05 | 36 | 10 | 14 | 20 | 08 | 34 | 46 | 08 | 10 | 24 | 05 | 52 | 10 | 44 | 05 | 08 | 10 | 38 | 05 | 40 | 66 | 26 | 100 | 08 | 48 | 116 | 56 | 80 | 68 | 30 | 70 | 120 | 54 | 64 | 42 | 112 | 58 | 82 | 98 | 122 | 60 | 22 | 90 | 62 | 96 | 50
Designing a Nice World | 19
The
Nic
e E
nvir
onm
ent
Why
Nic
e?
The
Nic
e Id
ea
Mis
sio
nV
isio
nS
tory
N
ice
is F
or
You
Flex
ible
and
Effi
cien
t B
usin
ess
Mo
del
S
tro
ng in
tern
atio
nal f
ocu
s
The
Nic
e W
ay
Uni
que
Ital
ian
Sty
le
The
Nic
e R
evo
lutio
n
Very
Nic
e!
1993
Nic
e N
RC
Wire
less
= n
o w
aste
of t
ime,
no
mas
onry
19
95H
andy
des
ign:
effo
rtle
ss a
nd w
ith o
nly
one
hand
2003
BU
S s
yste
ms:
muc
h m
ore
sim
plic
ity
2003
Even
eas
ier:
Mho
use
2005
M
AP
Tec
hnol
ogy:
cho
ice
and
ratio
nalit
y
2007
Aut
omat
ion
for e
very
body
: Moo
vo
2007
Ope
ra m
arks
the
futu
re o
f aut
omat
ion
2008
Sol
ar p
ower
. Nic
e, e
nerg
y in
nat
ure
2009
N
iceH
ome
Sys
tem
, se
curit
y co
mbi
nes
with
aut
omat
ion
2010
Th
e N
ice
Era
Rev
olut
ion
2010
N
ice
light
s up
Des
ign
The
Nic
e Fe
el
Nic
e F.
e.e.
l. E
ffec
tive
Mar
ketin
g a
nd C
om
mun
icat
ion
Focu
s o
n cu
sto
mer
s’ s
ervi
ce a
nd t
rain
ing
The
Nic
e H
om
e
Nic
e H
ead
qua
rter
sN
ice2
. Nic
e C
entr
e fo
r Te
chno
log
y T
he N
ice
Art
s T
he N
ice
Life
N
iceL
ove
Ear
th
WhyNice ?
Designing a Nice World | 21
WhyNice ?
“We believe in the diversity of ideas which give birth to innovation’’
Lauro BuoroChairman of Nice S.p.A.
22 | Designing a Nice World
TheNiceIdea
23Designing a Nice World |
TheNiceIdea
Nice is easy to offer because it’s easy to install and use, thanks to a range of products which links innovation to design:
1. Technology for the installer
2. Comfort for the user
3. Simplicity for everyone
24 | Designing a Nice World
Mi24
Mi24 | Designing a
Mi| Designing a Nice
MiNice World
MiWorld
ssiMissiMion
Designing a Nice World | 25
Designing a Nice World
Improving the quality of life by simplifying everyday movements.
Nice offers the security of going in and out in total freedom, by meeting the desire of comfort with practical products and an emotional design.
In order to make the most of the housing space.
26 | Designing a Nice World
ViViVi26
Vi26
Vi26
Vi26 | Designing a
Vi| Designing a
Vi| Designing a
Vi| Designing a Nice
ViNice
ViNice
ViNice World
ViWorld
ViWorld
ViWorld
sisisiVisiViViVisiVisiVisiViViVisiViononon
27Designing a Nice World |
A World without barriers
Becoming the specialist in the management of integrated automation systems thanks to a complete variety of intelligent and easy-to-use products.
28 | Designing a Nice World
I’m Nice
Home integrated solutions.Ease of use,aesthetic quality, safety.
for blinds and rolling shutters for rolling doorsfor alarm systems
29Designing a Nice World |
for gatesfor rolling doors for garage doors for parking systemsfor lighting
systemsfor irrigation
systemsfor road barriers
Story1/293 95 99
30 | Designing a Nice World
Lauro Buoro founded Nice S.r.l.; the company created electronic products, remote controls and automation accessories for gates and garage doors, proposing to the home automation sector a new way to produce, compete and communicate.
In the early 90’s the market for industrial goods was characterised by a rather elementary offer, presenting products through anonymous communication, concentrating exclusively on functional characteristics (still very basic).
Nice increased its offer, putting the electronic and electro- mechanical products side by side to offer the market a complete automated solution of gates and garage doors.
The Nice business idea proposed integrated automated systems, created not to be cumbersome, but easy to use and quick to install, functionally, friendly for both the implant project designer, the installer and the final user.Nice initiated a sale policy that involved seeking out distributors in different foreign Countries and created a network of dealers and distributors in practically all the Italian provinces.
In 1995, Nice opened its first sales branch in France, which, at the time, was the second most important market after Italy.
Nice S.r.l. became Nice S.p.A.
Story1/200 03 04
31Designing a Nice World |
Enlargement of products range
Nice expanded its range by the takeover of a company producing automation systems for awnings, rolling shutters and solar screens, becoming in this way one of the few companies in the world able to offer a complete range of integrated automation systems for any kind of residential and industrial building, controlled by only one transmitter.
Nice won over new market segments, acquiring better visibility towards the final customer.
D.I.Y. market penetration
Nice strengthened its distribution network and entered D.I.Y. market with Mhouse.
> “Marco Polo Award” a prize for the most export oriented companies, having strong international business relationships.
Story2/20706 08
32 | Designing a Nice World
Listing in Borsa Italiana S.p.A.
Ready to accept new challenges Nice became listed in the STAR segment of the Italian Stock Exchange.
> Finalist for the Ernst & Young “Entrepreneur of the Year” in the “Finance” category and “Confindustria Awards for Excellence” in the category “Made in Italy in the world”.
Moovo
Nice created a new line for D.I.Y.
> Nice won the “Development Growth Award” by Confindustria. > Nice won the “Mediobanca Award for the most dynamic companies”.
Acquisitions
Nice S.p.A. completed the 100% acquisition of Silentron S.p.A., one of the leading companies in Italy in the production of wireless alarm systems.
Through the acquisition of a majority stake in the German MC Menke GmbH, Nice got the control of the operating subsidiary Mtec GmbH, which produces and distributes garage door and rolling shutter automation systems for industrial and residential use.
Story2/21009
33Designing a Nice World |
Nice concluded the acquisition of a majority share in Apollo GateOperators Inc., the US leader in the design, production and sale of solar-powered automated gate systems and amongst the key market player in North America.
> Nice won the Ernst & Young “Entrepreneur of the Year” in the “Quality of Life” category for the “Nice F.e.e.l.” (“For everyone everywhere liberty”) project.
> Finalist for the “Italian Award of Mechatronics”.
NiceHome Nice offers home automation and security systems - giving a high priority to design and innovation - integrating both through a new NiceHome line. By means of a unique radio control system Nice is able to centralize the commands of all its automations for: gates, garage doors, road barriers, solar screens, alarm and lighting systems.
> “Social Communication” awardfor “Atrecentosessantagradi”,being the best social communication project in Italy.
Nice + FontanaArte Nice acquired the majority share capital of FontanaArte S.p.A., a Milan-based company founded in 1932 by the architect Gio Ponti, recognized in Italy and abroad to have marked the “history in lighting and furnishings”.
34 | Designing a Nice World
Designing a Nice World | 35
Nice is For You
Nice brand portfolio consists of:
Nice, which turns to the professionals with a wide range of products integrated and managed by an innovative and unique control system;
Mhouse, one of the leading line in its field, created for and distributed by D.I.Y.;
Moovo, line very close to the concept of household appliance for its great ease-to-install and use.
Nice customer base includes: installers, distributors, manufacturers (of doors, gates, awnings and rolling shutters), electrical wholesalers and retail chains selling D.I.Y. products.
In the last years Nice has been continuing to improve commercial and technical support services, training and updating to support its customers in their daily activities and to ensure that automations live up to the highest standards.
| Designing a Nice World36
In-House R&D
Commitment to technological innovation Attention to design
Large numberof selected suppliers
Bargaining power
Focus on time-to-marketoptimisation and cost reduction
100% productionoutsourced
Centralised warehouse
Strict control of production key phases
Distinctive brandidentity
Distinctivecommunicationstyle
Extensive geographicalcoverage
Highly diversifiedcustomer base
Designing a Nice World | 37
Flexible and Efficient Business Model
Extensive geographicalcoverage
Highly diversifiedcustomer base
One of Nice distinguishing traits is its adoption of a unique business model.
By outsourcing manufacturing to handpicked qualified contractors and by centralizing such activities as R&D, design (carried out with the collaboration of an independent company) and logistics, the model ensures the company and its staff are flexible and efficient.
38 | Designing a Nice World
UK
Turkey
Syria
South Africa
China
Germany
Rumania
Poland
Spain
Belgium
France
Portugal
Italy
Australia
Russia
USA
39Designing a Nice World |
Strong international focus
With exports accounting for over 80% of the consolidated turnover, Nice has progressively earned a place in the world’s main Countries with a product range that successfully combines technology, ease of use and design.
The company products are sold in about 100 Countries in the world, covering different geographical areas - extending from Italy to Eastern and Western Europe and even to Countries outside Europe, like China, the United States, the Middle East and Africa.
TheNiceWay
Designing a Nice World | 41
TheNiceWay
How does Nice work?Nice is able to anticipate market desires.
Each of Nice expressions is conceived thinking of today’s market, but more of tomorrow’s one.
What may initially seem odd, due to its degree of innovation, often becomes a must very quickly, making every other product on the market look obsolete.
42 | Designing a Nice World
Unique Italian Style
Nice is “a homogeneous and innovative design, functionally correct and easily adaptable”
from ADI, Associazione per il Disegno Industriale (“Association for the Industrial Design”) Index Design 2000
43Designing a Nice World |
44 | Designing a Nice World
Designing a Nice World | 45
The Nice Revolution
The world of home automation systems can be divided into the world before and after Nice: many solutions which are now widespread, were actually introduced by Nice and - only later - used by other manufacturers; many are Nice exclusives and are protected by numerous patents.
In the following pages we will introduce some of them.
46 | Designing a Nice World
Very Nice!
Before
Transmitters were cumbersome, heavy to carry around: people would rather hide them, keeping them inside the car.
With Nice
With Nice, transmitters become objects to show: functional, powerful but miniaturized and elegant.
The transmitter itself, seen in a car or attached to a friend’s key ring, becomes Nice first way of communication, pulling an immediate request from the bottom through the most powerful media: the word-of-mouth.
Commandinterface
CONTROLS
SIGNALS
Centralcontrol
COMMANDS
FEEDBACK
Actuators
Sensors Env
ironm
ent
Use
r
47Designing a Nice World |
48 | Designing a Nice World
1993Nice NRCWireless = no waste of time, no masonry
Before
Automation systems required a remote control, but the connection of the devices also needed a wire connection, sometimes invasive and expensive.
With Nice
The massive application of wireless technology with NRC systems (Nice Radio Connection) avoids the cost and the inconvenience of unsightly wiring ducts for control wires.
Nice NRC makes the installation process much easier and convenient especially for already existing buildings, which are the vast majority; it has allowed to eliminate any hindrance to the diffusion of automation and alarm systems.
49Designing a Nice World |
50 | Designing a Nice World
1995Handy design: effortless and with only one hand
Before
When there was no power supply, manually activating an automated gate meant unlocking the mechanism with a huge monkey wrench, usually placed somewhere in the house, inserting it in a specific locked cabinet and making a lot of effort in the process.
With Nice
In its first generation of motors, Nice had already conceived unlocking mechanisms made of simple “Viro” keys, easy to activate with only one hand.
This meant that there would no longer be any waiting under the rain, physical effort, or painstaking research for a key which could not be found while needing to get into the house with your hands full of shopping bags or while carrying a baby.
51Designing a Nice World |
| Designing a Nice World52
2003BUS systems: much more simplicity
Before
The advantages of the two-wire BUS system were known for a long time in other sectors, but no one had been able to develop this technology - which required the passage of alimentation and all the information necessary to the devices through just two wires - in order to use it on home automation products.
With Nice
In 2003 Nice launched the BlueBUS and Mhouse ECSBUS systems on the market, which changed the concept of automation by making installation really easy and quick: nothing but two wires now connect all the system devices, which can be amplified later with the same simplicity.
The absence of polarity and clamps, which can be identified thanks to the use of different colours and serigraphies, make the connection of the system even easier and really error-free.
Designing a Nice World | 53
54 | Designing a Nice World
2003Even easier: Mhouse
Before
In the mega store distribution centres, those keen on D.I.Y. could choose between low-profile ranges and others which put various obsolete products together, characterised by old logic and therefore making difficult their installation by the occasional user.
With Nice
Mhouse was built, a brand new range conceived around the ECSBUS system which, with only two wires, lets you connect all the accessory devices.
The quality of the project and materials, the functional design and the easy installation and use have made Mhouse, in a short period of time, a reference brand within the sector.
Designing a Nice World | 55
56 | Designing a Nice World
2005 MAP Technology: choice and rationality
Before
Choosing among a constantly available wide range of products avoiding a huge useless storage was not possible.
With Nice
MAP (Modular AssemblingProduct) is an innovative technology that supersedes the concept of the finished product, creating a wide range of personalised products through the assembly of complimentary and interchangeable parts.
Nice goes beyond the idea of finished products, introducing the concept of modularity: a wide product range always available, with no problem of warehouse management.
57Designing a Nice World |
58 | Designing a Nice World
2007 Automation for everybody: Moovo
Before
The small segment of the market dedicated to the D.I.Y. was exclusively made up of poor quality products, with limited performance and reliability, which were proposed by brands difficult to trace on the market and which were poorly assisted. It was constant dealing with products difficult to install and consequently inapt for the referred market.
With Nice
Moovo is Nice answer to the market request for an economical and, at the same time, reliable product. The simplification of the functions has permitted Nice to supply a complete range of products apt for every domestic need without any compromise. Moovo has invented a new market segment which didn’t exist.
59Designing a Nice World |
60 | Designing a Nice World
2007Opera marks the future of the automation
Before
There was simply nothing similar.
With Nice
The innovative system Nice Opera makes the work for the installer easier thanks to the remote control of any automation system via PC and PDA, while customers can manage home automation via mobile or Smartphone. The advantage of Nice Opera is the remote assistance. No more need for on-site inspections thanks to the remote diagnostics for fast and accurate fault detection and the practical and intuitive modifications to the settings of all systems.
61Designing a Nice World |
62 | Designing a Nice World
2008Solar power. Nice, energy in nature
Before
Before installing automated systems it was necessary to calculate the manual costs of digging, which were even more unadvisable when, for example, the gates were not so close to the house.
With Nice
Solar power, massively introduced by Nice even with its Mhouse and Moovo brands, allows to install automation even far away from any electrical network.
Wireless technology, continual functioning and energy-saving point out new possible applications even where, till sometime ago, they were considered impossible.
An ecological and extremely intelligent system which allows the final user to make a notable economic saving.
63Designing a Nice World |
64 | Designing a Nice World
2009NiceHome System, security combines with automation
Before
Automation and alarm systems were worlds apart, with integration difficulties and very limited integrated functions.
With Nice
The NiceHome System combines Nice control devices simplicity and completeness with the professionalism of the alarm systems the group companies have developed according to their 30-year experience. Apart from the alarm systems, the user can directly manage up to 16 controls for automation, illumination and electrical loads.Everything with a 100% wireless solution: maximum safety with maximum ease.
65Designing a Nice World |
66 | Designing a Nice World
2010The Nice Era Revolution
To offer a even more complete and competitive range of integrated systems for the home, in 2010 Nice passed another challenge: offering the world of home automation a completely renewed line of latest generation products.
Here some examples:
The Era Touch The touch screen for the integrated control of automations.
The Nice for You Web&Bluetooth Apps The applications enabling the user to be constantly in touch with the home or office, directly or remotely, via an intuitive web interface, accessible via Internet from a computer, touchpad or webphone.
The NicePark System The parking system designed for professional management of car parks, trade fair entrances, shopping centres, hospitals and all types of communities.
68 | Designing a Nice World
2010Nice lights up
Confirming its commitment towards the strategic development plan launched over the last years, in December 2010 Nice acquired the majority share capital of FontanaArte S.p.A., a Milan-based company founded in 1932 by the architect Gio Ponti, recognized in Italy and abroad to have marked the “history in lighting and furnishings”.
1.
2.
3.
4.
Nice + FontanaArteAn ideal combination of two leading Made in Italy names who have distinguished themselves for their innovation, quality, service, design and prestige, the key qualities which foster the competitive advantage so often enjoyed by Italian companies at the international level.
1. 0024, Gio Ponti, 1931. 2. Uovo, Archivio Storico, 1972.3. Fontana, Max Ingrand, 1954. 4. Parola, Gae Aulenti / Piero Castiglioni, 1980. 5. Yumi, Shigeru Ban, 2011.
5.
Design
“For every job it is a question of attention, a lot of attention … in other words it’s a question of love”
Design
Designing a Nice World | 71
The first company in this field believing in the importance of design; over the years Nice products have received great international acclaim. > 2008 “Grandesign Etico International Award”, Milan, for the “innovation, the technology, the ergonomic and the aesthetic of materials and colours of NiceWay, being an intelligent synthesis of remote controls complexity” > 2008 Special mention at “Oderzo Azienda Design Award” with the “Nice F.e.e.l.” project as the best “Design Strategy” operation
> 2007 Finalist at “Innovation & Design Award” - Design category at LivinLuce and EnerMotive, Milan, with Nice Opera > 2006 Award for innovation at the R+T exhibition in Stuttgart with NiceWay for “the quality of innovation, the guidance to specific targets, the versatility of application, the ease of use, the capacity of fully satisfy customer’s needs, the cheapness of production and the ecocompatibility of products”
> 2006 “Oderzo Azienda Design Award” with the project for the coordinated corporate image of Nice S.p.A. > 2005 Trophée d’Argent at Trophées du Design 2005, Batimat (Paris), for the design and creative quality of the NiceWay system > 2005 Finalist at Intel “Innovation & Design Award” - Design category, Milan, for NiceWay innovative and eye-catching design
Design Awards
72 | Designing a Nice World
73Designing a Nice World |
> 2005 “ADI Design Index” - “Design for living” category, ADI, Milan, with NiceWay > 2004 “Oderzo Azienda Design Award” with the Mhouse project > 2003 Finalist at the “Innovation & Design Award” - category Design at Intel, Milan, with the gear motor SL1, the blinking light FL1 and the photocells PH1 of the Mhouse line
> 2003 “ADI Design Index” - category “Products for the Community”, ADI, Milan, with the gear motor SL1, the blinking light FL1 and the photocells PH1 of the Mhouse line > 2001 “Best of category” in the branch “Design for the Environment” at XIX Compasso D’Oro, ADI, Milan, with the gear motors Moby and Sumo and the accessories of the Moon Series, “for the harmonious and innovative Design, correct in the functional aspect and easily suitable to different architectonical spaces”
> 2000 “ADI Design Index” - category “Tools, machine tools, materials”, ADI, Milan, with the gear motors Moby and Sumo and the accessories of the Moon Series” > 1999 Finalist at “Innovation & Design Award” - category Design at Intel, Milan, with the transmitter Very
| Designing a Nice World74
> 2005 “Shenkar Institute”, Tel Aviv, with the gear motors Moby and Sumo and the accessories of the Moon Series
> 2005 “WIPO, World Intellectual Property Organization”, Génève, with the gear motors Moby and Sumo and the accessories of the Moon Series
> 2002 Permanent Collection at the “Gallery of Design and Internal Decoration Museum”, Cantù, with the gear motors Moby and Sumo and the accessories of the Moon Series
> 2001 “MAK” applied Art Museum, Frankfurt am Main, with the transmitter Very
> 2000 “International Design Gallery”, Expo 2000 - Hannover, with the transmitter Very
Exhibitions
Designing a Nice World | 75
76 | Designing a Nice World
“Nice has suggested a new interpretation of the connection between people and their domestic environment marked by the utmost simplicity, clearness and aesthetic quality. Boring and complicated operations become smooth and amusing and change into activities that satisfy end-users…”,
from Il Sole 24 Ore - Speciale Nova, by Marco Bettiol and Stefano Micelli, 1st February 2007.
77Designing a Nice World |
Ph.
Ste
fano
Gab
riotti
78 | Designing a Nice World
79Designing a Nice World |
80 | Designing a Nice World
TheNice Feel
81Designing a Nice World |
TheNice Feel
“We want to do something tangible for those who need special attention”
Lauro BuoroChairman of Nice S.p.A.
82 | Designing a Nice World
Nice F.e.e.l. (For everyone everywhere liberty) is a project created by Nice to promote and develop activities which give people with motor difficulties greater freedom in movement and more individual autonomy.
Nice F.e.e.l.
83Designing a Nice World |
84 | Designing a Nice World
85Designing a Nice World |
Nice has chosen, under the nameNice F.e.e.l., to promote an organisational initiative from external institutions andto develop projects inside the companywhich aim to better the lives of peoplewith motor difficulties, such as the elderly and the disabled.
The leading decision is to offer a user-friendly automated system for anyone, especially for those in need.
86 | Designing a Nice World
Nice promotes initiatives which tend to awaken public opinion about socially relevant issues: the “Nice F.e.e.l.” project conjugates the spirit and energy which continually run through Nice offices. This project has been developed in collaboration with local Health Authority (A.U.l.s.s. n.9 - Treviso) and it’s divided in two initiatives: “Qualcosa di Diverso” (“Something Different”) and “Atrecentosessantagradi” (“At three hundred and sixty degrees”).
87Designing a Nice World |
88 | Designing a Nice World
89Designing a Nice World |
Wurbs S.r.l., the studio which develops all Nice marketing projects, communication and design, has co-ordinated a Master at Padua‘s School of Design dedicated to the development of automation interfaces for people with permanent or temporary disabilities.
Designing a Nice World | 91
Effective Marketing and Communication
Unconventional communication focused on Nice philosophy and strength. Mainly through innovative and detailed catalogues, instructions, web sites, advertising in specialised magazines and participation to national and international trade fairs, on-site training, all associated with effective headlines, memorable product names, visible packaging, Nice “branded” products.
Each contact can become a new client! This is why Nice offers an increasing range of promotional tools to use in sales outlets, at trade fairs or meetings, attracting the attention of the client, directing them to a specific product while giving an immediate and distinctive image to the entire Nice product range.
92 | Designing a Nice World
93Designing a Nice World |
The draft of one of the first Nice stands: a painting of over 40 m2 by Lina Sari.
There are already the distinctive features of Nice: anticonformism, attention to art and practicality.
94 | Designing a Nice World
Nice Rider is a mobile and automated expositive structure.
Inside there’s a complete expository space, self-sufficient, to take products anywhere one wants adding value to the company image.
95Designing a Nice World |
Designing a Nice World | 97
Web site
Nice Service
To ensure comprehensive assistance for the client, also in the after-sales phase, Nice guarantees an efficient and prompt service, now also on-line: the site www.niceservice.com, gives any Nice client access to consult a detailed and constantly updated interactive catalogue of spare parts and to make orders by the simple compilation of the on-line form, reducing the possibilities of error to a minimum and saving time for the task required. Also, exclusively for Nice professionals, constantly updated technical information will be available online, with the option to consult or download installation manuals and price lists, information on standards and forms for the issue of declarations of conformity.
Nice Training To build increasingly stronger relationships with automation professionals and to provide serious and comprehensive training, Nice offers an intensive programme of training in products, installation procedures, programming and updates.
Special attention and detail is paid to current European standards, to simplify the drafting of declarations of conformity and to guarantee total safety of the installed automation systems.
Moreover for a prompt response to any doubts regarding installation, the technical assistance telephone service is active at any time.
Focus on customers’ service and training
98 | Designing a Nice World
The Nice Home
99Designing a Nice World |
The Nice Home
“Devised by Italian minds, unprovoking yet unmistakable in design, with a sense of movement which transmits and knows how to match technological contents in a playful way”
Lauro BuoroChairman of Nice S.p.A.
100 | Designing a Nice World
101Designing a Nice World |
102 | Designing a Nice World
103Designing a Nice World |
104 | Designing a Nice World
The new Headquarters, with just over 12,000 m2 of storage space and 7,000 m2 of offices, has been designed to create a new way of experiencing the workplace: bright and airy open-space offices to stimulate communication and encourage teamwork.
A new building to meet the needs of an ever-growing company; more comfortable with a bar, a restaurant, a relax area, a well-equipped gymnasium, a Turkish bath and a sauna, where one can really unwind.
The frame of the warehouse reminds one of a hangar, while the part of the building housing the offices, with its unmistakable references to the lines of an aircraft or of a ship’s overturned keel (depending on how you look at it), conjures up the idea of a dynamic, leadership-oriented firm.
Colour is another distinctive feature of the architecture: at nightfall, the natural tones of the water and the barley are replaced by the artificial hues of the lights that illuminate the building’s contours until dawn.The same colour shades form a link between the outer façade and the interiors. Inside, the endless horizon of glass and steel, enjoyable from anywhere in the building.
Nice Headquarters
105Designing a Nice World |
106 | Designing a Nice World
107Designing a Nice World |
108 | Designing a Nice World
109Designing a Nice World |
2007 - Nice5Nice has created an area of 6,000 m2 which will be dedicated to training and to which clients, technicians, installers and commercial people can learn from close up the entire range of Nice products, through practical and multimedial demonstrations.
2003 - Nice3Not far from the head office in Oderzo, “Nice3”, the centralized warehouse of the group, developed in over 11,000 m².
2000 - Nice2The original Nice head office triples its surface through the construction, next to “Nice1”, of the new building “Nice2”.
1995 - Nice1Nice built in Oderzo (Treviso) its first settlement, “Nice1”, having a surface of 2,000 m².
Showroom
Training Room
Headquarters
Auditorium
Fitness Area
Nice Lounge
Logistics
Warehouse
Nic
e5
Nic
e3
Nic
e4
111Designing a Nice World |
Research and Development
Laboratory& Quality Control
Area
Nic
e2
Nic
e1
| Designing a Nice World112
113Designing a Nice World |
Nice2Nice Centre for Technology
Nice2 is the present head office of the Research and Development department.
The main feature of Nice is based on its R&D laboratory, specially the one where tests on products are made, the only one in this branch which has a surface of 1,000 square meters and which can count on the most advanced technological instruments.
The aim of this investment is to grant more and more safety, quality and reliability of products. Through its advanced laboratory, Nice carefully tests and controls its products every day, in order to grant safety, quality, reliability and durability.
114 | Designing a Nice World
115Designing a Nice World |
Nice laboratories correspond to the ISO 9001 certification, known all over the world for the management of quality, besides of being in accordance with the Norm EN 17025 establishing the necessary features for test laboratories.
The LCIE has recognized the Nice laboratoryin compliance with the SMT (Supervised Manufacturer’s Testing) procedure, within the NF certification.
All Nice products, CE certified, comply with the relevant European Directives and the international regulations.
116 | Designing a Nice World
117Designing a Nice World |
In the frame of the increasingly need for renewal and changing values in sustainability, Nice contributes defining new scenarios through the promotion of eco-compatible design.
During the famous Milan design weekat the Interni Mutant Architecture & Design exhibition, in 2011 Nice presented Plasteroid, a planet, the new dreamed world to which land through a deep meditation and inner consciousness on the immediate respect for and return to Nature.
The lighting sculpture is made of 200 recycled polycarbonate scales.
The Nice Arts
Plasteroid, by Jacopo Foggini
118 | Designing a Nice World118 | Designing a Nice World
The collaboration between Nice and Jacopo Foggini during the FuoriSalone® in Milan thus continued after the previous positive exhibitions:
In 2010 at the Interni Think Tank event Nice showed Golden Fleece, a fleece made of methacrylate, a regenerated materialwhich allows to save energy up to 70%.
In 2010 with the “Nice Arts” project Nice was ranked among the top in excellence representing Italy at the Shanghai Universal Exhibition.
In 2008 at the Interni Green Energy Design Nice presented Ofigea, a 55 meters-long lighting snake made of methacrylate.
Both the sculptures now are placedat the Nice Headquarters to underline the need for a continuous commitment towards environment, already embraced by the company through its range of solar powered automation systems and products ideal to increase the thermal efficiency of the house.
119Designing a Nice World |
Lighting sculptures by Jacopo Foggini
installed at Nice S.p.A.Ofigea
Golden Fleece
120 | Designing a Nice World
Nice chooses to invest in sports by supporting initiatives in line with the values that have always characterized the Group.
Through the association with sports, Nice wants to contribute promoting the world a message of freedom, innovation, reliability and sustainability, teaching the youngest some of the most important qualities like, for example, to join forces in order to reach a common goal, developing a strong adaptability.
www.nicesailingteam.com
The Nice Life
| Designing a Nice World122122 | Designing a Nice World
Designing a Nice World | 123
Nice cares for the environment.Using natural paper it avoids excessive use of raw materials and forest exploitation. Waste is reduced, energy is saved and climate quality is improved.
Niceforyou.com
Niceforyou.com
Visit us atwww.niceforyou.com
Des
igni
ng a
Nic
e W
orld
98.001
/01/06
-11
Designing a Nice World
Concept
Wurbs
Published by Nice S.p.A.
Via Pezza Alta, 13 Z.I. Rustignè
I-31046 Oderzo TV Italy
© 2009 Nice S.p.A.
All rights reserved
Printed in Italy by
AGCM Prata PN
Photos by Roberto Gherlenda
To learn more about Nice, to keep up to date with
our publications, visit us at www.niceforyou.com