A Few of My Favorite Things:The Magic that FME Brings to My Life
A Few Favorite Tools for Inbound Marketing
-
Upload
rand-fishkin -
Category
Technology
-
view
9.062 -
download
1
description
Transcript of A Few Favorite Tools for Inbound Marketing
![Page 1: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/1.jpg)
Rand Fishkin, CEO & Co-founder, SEOmoz | July 2011
Download at http://bit.ly/expontools
The Inbound Marketer’s ToolkitWhat great marketers use to maximize their productivity
![Page 2: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/2.jpg)
makes SOFTWARE!!We don’t offer any consulting.
![Page 3: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/3.jpg)
Some of Rand’s Favorite Tools(and how I use ‘em)
![Page 4: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/4.jpg)
Great blog post on the new attribution modeling in Google Analytics here: http://cutroni.com/blog/2011/04/14/google-analytics-multi-channel-funnels/
Google Analytics’ New Multi-Channel Attribution Tracking
![Page 5: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/5.jpg)
If you track these 3 metrics along with your rankings for a variety of keywords, you’ll never wonder why/how your search traffic is up or down. Screenshots above via http://pro.seomoz.org
3 SEO Metrics for Understanding
Progress / Setbacks
![Page 6: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/6.jpg)
http://sharedcount.com does just what it promises
Super Simple Social Metrics Counts
![Page 7: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/7.jpg)
http://min.us keeps track of all the images I share, loads fast and tracks views, plus the interface is very clean and simple.
Sharing + Hosting Images w/ Min.us
![Page 8: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/8.jpg)
Survey Monkey is inexpensive, scalable and accurate. It’s less beautiful than other platforms, but far more flexible – http://www.surveymonkey.com
Survey Monkey for Content Creation
![Page 9: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/9.jpg)
http://www.mailchimp.com is perfect for most small-medium businesses, but once you get over 100K susbcribers, it doesn’t work quite as well. Great analytics, deliverability + reporting, though!
MailChimp’s Subscription Service
![Page 10: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/10.jpg)
http://trunk.ly keeps track of all the links I share on Facebook/Twitter/my Blog/etc. without any effort on my part. It then builds a searchable index so I never forget/lose a link.
Trunk.ly to Never Forget My Links
![Page 11: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/11.jpg)
Place Facebook’s Insights widget on your website + see demographic data about your site’s visitors, just like you can w/ your Facebook fans. http://www.facebook.com/insights. Learn more about Insights here - http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about
Facebook Insights
![Page 12: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/12.jpg)
You can find developer info for how to add FB comments here: http://developers.facebook.com/docs/reference/plugins/comments/
Facebook Comments
Comments left here appear on Facebook + replies to those are posted here!
![Page 13: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/13.jpg)
http://disqus.com has a very cool feature that alerts you via a tweet whenever someone’s mentioned you or replied to you anywhere on the web Disqus powers (approx. 600mil users)
Disqus Comments
![Page 14: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/14.jpg)
Moz’s New SERPs Analysis Tool
![Page 15: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/15.jpg)
I know I’m biased, but it’s really useful for seeing metrics across a set of search results and analyzing what might be making the difference http://www.seomoz.org/keyword-difficulty
New SEOmoz SERPs Analysis Tool
![Page 16: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/16.jpg)
Problem w/ video is it’s hard to measure engagement w/ traditional analytics that show only pageviews. http://www.wistia.com fixes that in an elegant way.
Wistia Video Analytics
![Page 17: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/17.jpg)
If you use shortened URLs on Facebook + Twitter, http://bit.ly can help track and segment out the portion of the traffic that’s direct vs. referral (but hidden due to desktop/mobile apps)
Bit.ly PRO Enterprise for Short URL Tracking
![Page 18: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/18.jpg)
A terrific tool to research high-value targets on Twitter: http://followerwonk.com/
FollowerWonk for Finding Great Tweeters
These folks have tons of followers; we should connect with them!
![Page 19: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/19.jpg)
It’s basically FollowerWonk for Google+, only you can’t sort by followed http://www.findpeopleonplus.com
Find People on Google Plus
![Page 20: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/20.jpg)
See who links to who on the web, and how important those links are via http://www.opensiteexplorer.org
Open Site Explorer for Link Research
![Page 21: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/21.jpg)
Using http://getlisted.org, I can see which local data sources may not have my business included (or may have inaccurate information). Fixing/including can help w/ local rankings + traffic.
GetListed for Local Coverage
![Page 22: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/22.jpg)
Find the local listings that don’t yet include your business: http://www.whitespark.ca/local-citation-finder
Ontolo/Whitespark for Local Citations
![Page 23: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/23.jpg)
Via http://feedburner.com – though it hasn’t been updated in a long time, it’s still the best free software for monitoring feed activity and growth.
Feedburner for Feed Tracking
![Page 24: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/24.jpg)
Using http://www.google.com/alerts, I can set up daily email notifications of word mentions. http://www.seomoz.org/labs offers several options to track fresh web notifications as well.
Google Alerts / Blogscape for Brand Tracking
![Page 25: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/25.jpg)
http://www.summify.com sends me a daily digest of the most tweeted/shared things from the people I follow. Oftentimes, it’s really useful stuff that I’m glad not to miss.
Summify for Content Discovery
![Page 26: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/26.jpg)
Firefox 4 compatible, the Mozbar - http://www.seomoz.org/seo-toolbar - combines nearly every feature I’ve ever wanted in a toolbar into one (and it has a pretty aesthetic, which I appreciate)
MozBar for Surfing Like an SEO PRO
![Page 27: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/27.jpg)
http://www.wistia.com not only has great analytics on videos, but also automatically creates video XML sitemaps so Google can show our rich snippets for video directly in the SERPs.
Wistia for Video XML Sitemaps(and everything else video, too)
![Page 28: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/28.jpg)
Using http://unbounce.com/ allows us to create hosted versions of landing pages to test without needing to bug our dev/engineering team.
Unbounce for Landing Pages
![Page 29: A Few Favorite Tools for Inbound Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051815/541092f98d7f72b1328b456b/html5/thumbnails/29.jpg)
Q+A
Rand on the Web
• Twitter: @randfish
• Blog: www.seomoz.org/blog
• Email: [email protected]
You can now try SEOmoz PRO Free!http://www.seomoz.org/freetrial
Download at http://bit.ly/expontools