A Digital Signage Vision
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Transcript of A Digital Signage Vision
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VISCOM / 21 October 2010
DIGITAL SIGNAGEFrom the broadcasting logic to the 3C model
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About us
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marketing intelligence / brand and corporate identities /
communication
one group, two highly structured realities, able to offer a wide-range of services, from the traditional communication to the most innovative solutions in digital
and telecommunication fields
The group
innovation solution provider
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distinctive features
born well-structured digital solutions tailor/factory innovation, always grow together
digital hub
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what we do
Innovation Solution Provider
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Enter at Viscom 2010
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to dialogue in an autorithy contextto exchange views on innovative solutionsto tell a method
Enter at Viscom 2010
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the 3C modelContentsContextCustomer experience
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the broadcasting model
Coverage and Frequency to reach the targetLack of effective dynamics to involve the audience
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What the web teaches us
content value depends on:Its relevance to the contextIts capability to meet the users needs
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What the web teaches us
the Communication success depends on: the attractiveness of the contentto be put it into contextthe capability to involve
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for the Digital Signage
To put it into context: pertinence to a place/contextCommunication shuold meet the audience needs, in a specific place
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What potential ?
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the medium value
Meet a need properly means to strengthen the authority
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the medium value
Possibility of activating direct marketing experience
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the medium value
To transmit commercial communication according to the tool: behavioural advertising
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the medium value
Capitalize the reply to users needs in order to maximize commercial communication
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the medium value
Increase the receptive users spectrum covering also brackets peculiar in digital divide
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our horizons
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with AEMcom for “la Notte dei Musei”
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with AEMcom for “le Corde dell’anima”
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with Deborah for interCHARM
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with Fiera Milano Congressi at ESMO
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Our horizons
To invent new uses and functionalities [Content]To see new contexts [Context]To increase value experiential [Customer Experience]
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contactsVia Stefanardo da Vimercate, 28 20128 MilanoTel: +39 02 25514 300Fax: +39 02 25514 [email protected]
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