A Digital Dictionary - All You Need To Know

www.vis-e-bility.com

A Digital Dictionary

By Charlotte Waller

Visebility

Part 1: Search Engine

Optimisation Definitions


SEO =

Search Engine Optimisation


SEO: 1


Acronym Full Term Meaning

SEOSearch Engine Optimisation

The practice of optimising a website and online presence to make a brand more easily found, ideally increasing sales

SERPSearch Engine Results Page

The position your website appears on Google, ie position #5 on page 1

WMT Webmaster Tools

A free Google tool that allows you to see what Google thinks of your site; whether there are penalties, how many pages it can see and

who is linking to you - you can also submit a sitemap here and request removal of any penalties too

GA Google Analytics

A free Google tool that allows you to see who is visiting your site, where they came from, how long they stayed on for and which pages

they visited…everything you can possibly imagine, this is the ultimate tracking tool

Meta Data Meta DataThis is the title and description that shows up when you see a site on

Google; the small snippet of information that you read before you click to get taken to the site

Bounce Rate NAThis is when someone visits a page on your website then clicks their

back button, ie they don't travel to other pages

Ping Back NAWhen someone lands on a page of your website then immediately

leaves again, staying on for perhaps less than 1 second and not engaging at all

Channel NAThe way people find your website, ie the channel is Facebook, or

Google or a third party website as that is the path users find you by

White Hat NAThe process of optimising a website that is all above board and in

accordance with Google's guidelines

SEO: 2



Black Hat NAThe process of optimising a website that is NOT all above board and in

accordance with Google's guidelines!

Negative SEONegative Search

Engine OptimisationWhen someone performs blackhat SEO on your website to reduce its

ranking thus increasing their own or that of a competitor unfairly

Algorithm NAA set of instructions followed by a computer (or Google!) in problem

solving situations, very complex stuff so I'll leave it there…

Local SEOLocal Search Engine

Optimisation

Optimising a website so it shows up high in the SERPs for your local area, ie optimising a website for the London area so it shows up high

for searches with the word London in them

UI User InterfaceHow your website looks and how easy it is to navigate around, the

usability factor

UV Unique VisitorIf someone visits your website more than once, the unique visitor

count will only count them once; the number of people that visit your site, not the number of times they visit

SoLoMo Social, Local, MobileThe practice of combining these three disciplines to achieve your

marketing goals

Part 2: Google Specific Updates and Algorithms


Algo =

Algorithm


Google Algorithms



Google Hummingbird

Type of Algorithm

This was an algorithm implemented by Google that allowed Google to understand the relationship between

two words ie the sentiment of the word "best" when someone types in "best restaurant", "apple iPhone" meaning Apple the company and not the fruit etc

Google Panda Type of Algorithm

This Google algorithm let Google know what websites were trying to unfairly climb the ranks of Google by

publishing lots and lots of the same content - it could then penalise them appropriately

Google Penguin Type of Algorithm

This Google algorithm let Google know what websites were trying to unfairly climb the ranks of Google by

putting links to their website on other cheap websites, it could then penalise them appropriately

Google CaffeineChange to Indexing from

Google

Caffeine was released by Google and was an update that revamped the way they indexed web pages to make them

faster to return search results

Google Venice Type of AlgorithmThis Google algorithm helped Google to return local

searches, more accurately ie if you're in London it would return results relevant to London

Part 3: Social Media Definitions


SM =

Social Media


Social Media



RT RetweetThis applies to Twitter only and is when someone views a tweet of yours, they

then click a button and that same tweet gets sent to all of their Twitter followers

TBTThrow Back Thursday

This predominantly applies to Instagram and is when people post a picture on Thursday of a moment from their past

FF Follow FridayThe practice of mentioning other peoples Twitter names in a tweet along with

the hashtag #FF to increase followers and recommend followers for others

Latergram NAUsed on Instagram, when you upload a photo to Instagram some time after you

have taken it and not immediatelyRegram NA A way to repost other people's photos

Influencer NASomeone who is influential within a certain space, ie a fashion influencer would

be Victoria Beckham or Mr PorterDM Direct Message A private messaging feature on a public social networkFB Facebook Arguably the biggest social networking site on the planet!

SMOSocial Media Optimisation

Optimising social media accounts and posts to bring in more website traffic and manage brand reputation

IMInstant

MessagingAn online message that appears to its target instantly, very impressive when

you consider the mechanics involved

QRQuick Response

Code

A square looking image with a load of black dots in it…technical I know. You need to download a QR Code app (or application), then take a picture of it using

your smartphone and it takes you to a website mostly.

At Mention NAUsing the @ symbol to send out a tweet to someone; putting this before their username means they receive that tweet directly via a notification, it is a way

of communicating with people publicly on Twitter

Part 4: Mobile Definitions


Smartphone =

Phone with

computer-like functionalitywww.vis-e-bility.com

MobileAcronym Full Term Meaning

SDK Software Development KitA kit so to speak, that you put into your website to allow

enhanced functionality such as the creation of applications or videos

IMEI/MEIDInternational Mobile

Equipment Number/Mobile Equipment Identifier

A unique identifier number that every mobile device has

Lockscreen NAThe screen on your mobile phone that is present when

you have locked it, can be customised

Timesuck NAYou know those hours and hours that drift by when you're

on the Internet? Yep…

Android NA A type of phone pretty much - in tech terms it's basically a

type of operation system used for smartphones and tablets, a trademark.

iOs NAA different type of phone pretty much! In tech terms it's

just another a type of operation system used for smartphones and tablets, a trademark.

App Store NA A place of magic! Ha…the app store where you go to

download apps from iTunes for iOs devices

Play Store NA Google's answer to iTunes - the playstore where you go to

download apps for Android devices from Google

SmartPhone NAA mobile phone that is able to perform many of the

functions of a computer


Part 5: Google Adwords/Pay Per Click Definitions


PPC =

Pay Per Click


Pay Per Click/Adwords



PPC Pay Per ClickGoogle's web advertising platform whereby you place an ad and if someone

clicks on your ad, you pay

Remarketing Remarketing

The practice of capturing someone who has previously clicked on your ad but not converted and advertising to them on another platform or in another way, reason being they have shown previous interested so could be more likely to

convert

Ad Group NAWithin a PPC campaign, you subdivide the keywords/areas you want to target -

each sub division is called an Ad Group.Ad Advert The ad you create to display on Google.

Ad Extension Advert ExtensionWhen you display your ad on Google, there is the option to display other

information such as your testimonials page, a review or your phone number - each of these is called an ad extension

Conversion NAWhatever you want it to be! A conversion may be a lead, a click, a visit to a

certain page or the submission of an online contact form

CR Conversion RateThe rate at which your advert/campaign/adgroup converts - ie if two people

visit my site and 1 of them converts my conversion rate is 50%

Campaign NAThe umbrella term for all your PPC activity, your adgroups, ads, sitelinks are

all components of your overall campaign

CTRClick Through

RateThe ratio of people that see your ad vs. the ratio of people that click on it, if

10 people see it and 1 person clicks, your click through rate will be 10%CPV Cost Per Visitor How much money it costs to get a visitor to your website

QS Quality ScoreIf you create an ad, this is the relevance of the page that your ad links to - so if I create an ad for a food shop but the page I link it to is about teddy bears…

my quality score will be low

Impression NAAn ad might be seen a thousand times before one person clicks on it -

therefore that ad has had 1,000 impressions

Part 6: Conversion Rate Optimisation

Definitions


CRO =

Conversion Rate

Optimisationwww.vis-e-bility.com

Conversion Rate Optimisation



CROConversion Rate

Optimisation

The practice of testing and optimising your website to gear it for conversions, ie testing visitor behaviour and altering your website

according to which behaviour leads to the most conversions

A/B Testing Alpha/Beta TestingTesting two different versions of the same web page to see which

version visitors respond to and engage with the best

POS Point of SaleWhere the transaction is carried out - pretty self explanatory this

one!

MVT Multivariate TestingThe testing of multiple components of a website, for example you

might test the font you use or the colours

Part 7: Content Management

System Definitions


CMS =

Content

Management System


Content Management System



CMSContent Management

System

A frontend website whereby you can manage the backend of your actual website, ie a website you can log into to publish blogs,

post pictures and moderate comments

WP WordpressAn example of a content management system, this is good for

small and simple sites with great usability, you can be a complete novice and manage a wordpress site successfully

Joomla NAAnother content management system, if you have a website with a community of people all needing a log in, this system has a great

community management package

Drupal NAA third content management system, I know little about this one

but it is one of the biggestWeebly NA A freemium website and hosting service

ROI Return on Investment If you invest £20 and get £30 back…your monetary ROI is £10

SMESmall / medium

enterprise. (aka SMB = ‘business’)

A category you fit into determined by how big your business is; what you turnover and the number of employees you have

WYSIWYGWhat You See Is What

You Get

When editing a blog post in something like Wordpress, this is what you see when you go to edit it - ie you'll click on the picture to add

an image, the chain sign to add a link and the <> sign or HTML sign to see the code behind what you've just formatted. A front-

facing way of coding for simpletons such as myself...AKA a lifesaver

Freemium NAWhere basic services for that product are free but advanced

services are charged for

EPC Earnings Per ClickUsed predominantly by affiliate networks to report on earnings per

click

Part 8: Content Management Definitions


CM =

Content

Managementwww.vis-e-bility.com

Content Management



Blog NAA piece of writing, typically informal and short in length that

you publish online

CRMCustomer Relationship

ManagementThe management of your customers and customer service

CLV Customer Lifetime ValueHow much money you make from one customer over

multiple purchases

RSSRich Site Summary/Really

Simple Syndication

This is where data (mostly news stories) feed into a website automatically so you don't have to visit it, ie you might

get an RSS for FT news posts on your website…don’t ask me how they work!

UGC User Generated ContentYou don't generate your website content…others do! A

marketing tactic.

TL;DR Too Long, Didn't Read A reason to keep your blog posts short…

NSFW Not Safe For WorkIf you ever get an email with this on it…wait until you get

home to open it!

Part 9: Coding Definitions


HTML =

Hyper Text Markup

Languagewww.vis-e-bility.com

CodeAcronym Full Term Meaning

HTMLHyper Text Markup

Language

This is the code behind every page of your website, it tells your page what colour to be, what actions to take and what to do, changes to a web page can be made via here or a content management system likeWwordpress

XHTMLExtensible HyperText

Markup LanguageExtended version of traditional HTML

IP Internet ProtocolA 32-bit number which uniquely identifies each device in a computer network (ie two computers in same household will have the same IP

address)

CSSCascading Style

SheetsA type of coding language for styling a website page…the code to make it

look pretty!

Dev DeveloperSomeone who works with website code, creating and modifying websites

either in their spare time or for a livingDNS Domain Name System This takes the domain name and translates it into an IP address

HTTPHyper Text Transfer

Protocol"The underlying protocol used by the World Wide Web to define how

messages are formatted and transmitted"TLD Top Level Domain The last part of the domain, ie .com, .co.uk, .net etcUI User Interface How a website looks visually, the aesthetic nature of it

URLUniform Resource

LocatorThe name of your web page, ie www.vis-e-bility.com is my URL

APIApplication

Programming Interface

This is a "thing" that allows websites to connect with each other, adding functionality and linkage ie you might integrate a Facebook API into

your website

FTP File Transfer Protocol

This allows the transfer of files from your computer to a web server ie a developer may build a website on his test server, then when it is

ready to go live he will use FTP to upload it to where it will live permanently

XMLExtensible Markup

LanguageA type of code language that is readable to both humans and machines


Part 10: Other Definitions


Tecchy =

Technical


The Spare Parts…



Tecchy TecchySomeone who typically works within the tech industry, in any

capacity

B2B Business to BusinessA common business term - conducting business to other

businesses

B2C Business to ConsumerA common business term - conducting business direct to the

consumer

ESP Email Service ProviderA company that offers mailshots and bulk email lists for you to

target with your marketing

MoM Month on Month A benchmark data statistic

PPL Pay Per Lead I don't need to explain that one ;) #selfexplanatory

VM Viral MarketingYou know those random YouTube videos that get 1 million hits of a cat singing for example? Viral marketing aims to achieve this

type of effect.

YOY Year on Year The difference year on year…as above, pretty self explanatory

YTD Year to Date The data from year start up to a certain date of significance

KPIKey Performance

IndicatorSomething you measure when trying to determine the success

level of a campaign, ie leads, twitter followers, links

LTV Lifetime Value The monetary lifetime value of a customer to your business

The End. Time for one

of these…


A Digital Dictionary - All You Need To Know

Technology

Transcript of A Digital Dictionary - All You Need To Know