A designers perspectiveperspective. We C A N N E D A P P S th e D I G I T A L L I F E S T YLE co m p...
Transcript of A designers perspectiveperspective. We C A N N E D A P P S th e D I G I T A L L I F E S T YLE co m p...
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A designers perspective
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We
CANNEDAPPS
the
DIG
ITAL LIFESTYLE company
In our team:10 Interaction Designers + 8 Developers
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Work Process Interaction Design
Service Design
Interaction Design Service Design
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!
Work Process
All interaction design products deliver a service
Encapsulating the service in technology enables business logic for a product
The design shall deliver the underlying service and enhance enabling technology
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Lessons learned designing app market enhanced infotainment
for automotive
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I want it to look like this?
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We need an App Store!
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How, Why, for What?
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first WHY
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it’s all about content...
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Number of tracks: Over 15,000,000 Registered users: 10,000,000Paying users: Over 2,000,000
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Ok, we want a market place.
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30/70 % revenue split?
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Content providers Interested: Yes
Action: ?
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8” to 10” screen
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Driver distraction
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This will be tricky!
This brings us back to the question: why?
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Who own the customer?
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HOW
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Use common language
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Empower people
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Revenue / Business Model