BloomenergyDr. Vivek KumarSVPCET, Nagpur

BACKGROUND INFO

Headquartered in Sunnyvale, California, Headquartered in Sunnyvale, California, Bloom Energy is a company that was Bloom Energy is a company that was founded in 2001 by K.R. Sridharfounded in 2001 by K.R. Sridhar

Bloom Energy has created an innovative Bloom Energy has created an innovative technology that can change the way the technology that can change the way the world generates and consumes electricity world generates and consumes electricity

The “Bloom Box” is a unique on site power The “Bloom Box” is a unique on site power generation system that uses new fuel cell generation system that uses new fuel cell technology with roots in NASA’s Mars technology with roots in NASA’s Mars program program

WHAT IS THE BLOOM BOX? a collection of fuel cells, skinny batteries that a collection of fuel cells, skinny batteries that

use oxygen and fuel to create electricity with use oxygen and fuel to create electricity with no emissions no emissions

made of sand that is baked into diskette-made of sand that is baked into diskette-sized ceramic squares and painted with sized ceramic squares and painted with green and black ink green and black ink

The fuel cells are stacked into brick-sized The fuel cells are stacked into brick-sized towers sandwiched with metal alloy plates towers sandwiched with metal alloy plates

The Bloom Box consists of these fuel cell The Bloom Box consists of these fuel cell stacks that are housed in a refrigerator-sized stacks that are housed in a refrigerator-sized unit unit

HOW DOES IT WORK? Oxygen is drawn into one side of the unit, and Oxygen is drawn into one side of the unit, and

fuel (fossil-fuel, bio-fuel, or even solar power can fuel (fossil-fuel, bio-fuel, or even solar power can be used) is fed into the other side be used) is fed into the other side

The two combine within the cell and produce a The two combine within the cell and produce a chemical reaction that creates energy with no chemical reaction that creates energy with no burning, no combustion, and no power lines burning, no combustion, and no power lines

about 64 stacks of fuel cells can power a small about 64 stacks of fuel cells can power a small business like a Starbucks franchise business like a Starbucks franchise

The device was originally invented to produce The device was originally invented to produce oxygen on Mars but when NASA scrapped the oxygen on Mars but when NASA scrapped the Mars mission, Sridhar reversed his Mars machine, Mars mission, Sridhar reversed his Mars machine, pumping oxygen in, instead of making oxygen pumping oxygen in, instead of making oxygen

Inside the Box

BENEFITS Lower your energy costs and eliminate volatilityLower your energy costs and eliminate volatility Save the environment and save moneySave the environment and save money Improve your energy security and reliabilityImprove your energy security and reliability Start small and "pay as you grow"Start small and "pay as you grow" Get access to power quicklyGet access to power quickly

Higher Efficiency Virtually no Smog Forming Particulates Low CO2 Emissions Land Savings

Leisure Global Warming

COST

Cost is always a concern with fuel cells, as is Cost is always a concern with fuel cells, as is round-the-clock, 24-7 functionality round-the-clock, 24-7 functionality

Bloom Energy still has to figure out how to mass-Bloom Energy still has to figure out how to mass-produce the unit and get its costs down low produce the unit and get its costs down low enough to outfit every home with a Bloom Box enough to outfit every home with a Bloom Box

Sridhar says he eventually wants to get costs Sridhar says he eventually wants to get costs down to $2,000 per box down to $2,000 per box

Careers Our employees come from a broad range of backgrounds, but we have a singular goal in common: to make clean, reliable energy affordable to everyone in the world. In order to achieve our goal, we seek the highest caliber people to join our fast paced organization. Our team is data and mission driven and thrives in challenging environments. Please apply to Bloom Energy if you would like to work towards achieving our goal and are looking for an exciting and unique career opportunity.

NOTABLE CUSTOMERS

CONCLUSION

Sridhar has ambitious goals for his Bloom Sridhar has ambitious goals for his Bloom Box, planning not only to place it in every Box, planning not only to place it in every American home in 10 years, but also in American home in 10 years, but also in homes in Africa, India, and China homes in Africa, India, and China

His next goal is to start with “America’s First His next goal is to start with “America’s First Family”; he “want(s) a Bloom Box next to the Family”; he “want(s) a Bloom Box next to the [White House] organic vegetable garden,” [White House] organic vegetable garden,” and says “It’s about seeing the world as what and says “It’s about seeing the world as what it can be.” it can be.”

REFERENCESREFERENCES http://www.bloomenergy.comhttp://www.bloomenergy.com (8 April 2010) (8 April 2010) Huq, Husna. “Bloom Box: What it is and how does Huq, Husna. “Bloom Box: What it is and how does

it work?” it work?” http://www.csmonitor.com/USA/Society/2010/022http://www.csmonitor.com/USA/Society/2010/0222/Bloom-box-what-it-is-and-how-does-it-work2/Bloom-box-what-it-is-and-how-does-it-work (22 (22 February 2010)February 2010)

Ricker, Thomas. “The Bloom Box: a power plant Ricker, Thomas. “The Bloom Box: a power plant for the home (video)” for the home (video)” http://www.engadget.com/2010/02/22/the-bloom-http://www.engadget.com/2010/02/22/the-bloom-box-a-power-plant-for-the-home-video/box-a-power-plant-for-the-home-video/ (22 (22 February 2010)February 2010)

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