A David vs. Goliath Tale of Triumph - Reversim Summit 2017 - Nati Shalom
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Transcript of A David vs. Goliath Tale of Triumph - Reversim Summit 2017 - Nati Shalom
David vs. GoliathA Tale of Triumph
@natishalom cloudify.co
The events depicted here took place in Herzliya, 2017.
Some names have been changed out of respect for the defeated.
All the rest is told exactly as it happened, in honor of the victors.
You want to hear this tale.
This is an epic story of courage in a time of turmoil, of one small open
source Israeli company overcoming an industry giant, in a fight to win the
heart of a hurting industry.
This is a tale of triumph, disruption and circumstance that will change the
face of networking as the world knows it.
Background
Network virtualization (NFV) is the most important transformation that the network industry has undertaken in its history
The Internet AgeGeared for performance through custom hardware.
Physical Appliance
The Virtualization AgeMove to commodity HWVirtual Appliance
Cloud Native Age Open Source, Containers, DevOps, SaaS, disrupt the entire networking space
Network as a Service
The Scene
The networking world, a closed garden protected by a guild with a highly conservative regime
The Actors
BIG Network Vendor Leading Israeli Operator
The Opportunity - A New Kingdom:
The next generation cloud / edge network services platform
$19.4B by 2023
Network connectivity can breakDevices need to assume a degree of autonomous management
Unreliable Network
Fits low cost, small device capacity
Minimal Footprint
Moving from thousands to millions and billions of managed devices
Extreme Scale
Managing devices across multiple sites/devices
Highly Distributed
ThousandCentral Clouds
BillionsEdge Cloud
Multi CloudMillions
Winning over Goliath
BIG Network Vendor
Breaking Down the Walls to the Kingdom
Win the developer's heart and mindDisrupt the Incumbent
Handling Counter Attacks
● Free vs. Open● Maturity● Turnkey vs. DIY
Free vs. Open
What is the business value of being open?
How to compete with a free alternative ?
Free OpenVS
The Maturity Argument
Maturity is the wrong metric for new innovation
Turnkey Solutions vs. DIY
Form a Coalition / Partnership to Deliver an End-to-End Solution
There's always going to be those who would want to build
their own custom solution
Integrate with other open products to create an open alternative stack
Summary: The Results
Developed a New Breakthrough Model for delivering NFV in a significantly lower cost and shorter time to market.
Partner launched V-Net and is delivering the service as a major differentiation service to its customers
VICTORS!Contact us:@natishalom cloudify.co
Thank You