Great Expectations: Story, Textual Analysis and Critical Evaluation : Part 3 Starts
A Data Driven Story in an AI World · story. Our deeper learning neural networks analyze the audio,...
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Transcript of A Data Driven Story in an AI World · story. Our deeper learning neural networks analyze the audio,...
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“AI is the most powerful, yet underused, technology in all of advertising.” 2018 eMarketer study
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Creators generate the most essential aspect of AI:
Data
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We live in the era of BIG DATA
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But structured data is only showing us 10% of the picture.
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Unstructured data represents theremaining 90%.
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Upcoming Platforms
Effective Points Of Engagement
60.7M Subscribers1B Available Impressions
2.4B+ Users8B daily video views
100Mhrs daily of videos watched
Over 1.9B UsersMillions of videos
400M Monthly Viewers
158M Subscribers300+ Originals3.8B Available Impressions
500M+ Users1.6B views
480M+ Users1.5M videos
uploaded daily
1B+ UsersMillions of videos
& posts
1.1B+ Users38B daily messages
600M mini-program users
THE OPPORTUNITY
6.6M Subscribers
88% of views from influencer 62% of views from influencer
15M DAU’s95 Minutes/DAU
10M Subscribers
100M Subscribers
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WE’RE BEN.
BRAND INTEGRATION BUILT ON AI
Chinese KOLChinese KOL
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TAKING OUR HISTORY,PREDICTING OUR FUTURE
Human Experts & Data AI & Deep Learning
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Making it impossible for a human to scan and track it all. Our AI scans millions of hours of content to identify the best content matches for your brand.
More Content Than Ever
Which means you’re missing 90% of the story. Our deeper learning neural networks analyze the audio, video, tone, and textual data to identify the moments that matter most.
90% of Data is Unstructured
Beyond reach and impressions to understand how your campaigns are driving consideration and sales. Our proprietary algorithms constantly evaluate your campaign to produce smarter brand results.
Deeper Marketing Funnel Metrics
AI IS ESSENTIAL
AI is the solution for the modern marketer.
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Combatting Influencer Fraud
AI IN ENTERTAINMENT
In 2019 an estimated $1.3 billion dollars of advertising will be wasted due to fraud.
Combining historical data, desired outcomes, and ongoing campaigns to optimize results.
Predicting Results
Sources: Tubefilter, Deloitte, eMarketer 2019, Borrell Associates; Radio Ink 2019
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DEEP LEARNING PREDICTS PERFORMANCE
Guaranteed with every campaign Ai’s predictive accuracy ensures speed and efficiency
Value-add for every campaignHigher-quality views drive stronger results
Optimized campaigns designed specifically to increase CTR
Predictive analytics based on campaign and sales data to increase overall ROI
VIEWS
ENGAGEMENTS
CLICKS
CONVERSIONS
Custom Neural Networks
Awareness
Opinion
Consideration
Sales
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BEN’s AI predicted the campaign’s YouTube views with 99.9% accuracy.
60M global views in one week.11.1M views in APAC.
TENTPOLE LAUNCH
DELIVERING REAL RESULTS
BEN’s AI tripled campaign results.
Number of clicks was increased by 9x.
INCREASING CLICKS
BEN’s AI improved CTR by 172%.
Subscription conversions increased by 10x.
AI OPTIMIZATION
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• BEN has trained a deep-learning algorithm to predict the viewership of new season streaming television shows
• The algorithm uses over 30 months of proprietary viewership data for Netflix, Amazon Prime and Hulu, combined with unstructured data
• We use our predictions to identify the ideal shows for our clients among the hundreds that are released on streaming every year
4 of 5Top Shows
were identified by BEN AI
BEN Humans Identified
2 of 5
Netflix, Amazon and Hulu
shows are covered
BEN AI PREDICTING STREAMING VIEWERSHIP
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• BEN applied our deep-learning algorithm that predicts viewership for new broadcast television shows.
• We tested our predictions against the top 10 new broadcast shows from the fall season of 2018.
• BEN AI was more accurate than BEN humans or other industry “experts” including AdAge!
8 of 10 Shows in the top 10
were identified by BEN AI
BEN Humans Identified
7 of 10
3 of 10
1 of 10
PREDICTING TV VIEWERSHIPPilot Season Test
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ARE YOU WORKING WITH FAKE OR REAL ENGAGEMENTS?
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Influencer marketing is
poised to be an $8 billion industry by the end of 2019
Influencer marketing fraud can cost brands
$1.3 billion
Source(s): https://www.businessinsider.com/the-2019-influencer-marketing-report-2019-7; https://mediakix.com/blog/influencer-marketing-industry-ad-spend-chart/
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BOT PERCENTAGES ARE ONLY A START
• Discern real vs. fake followers at scale
• Bot percentages are only one element
• Consistent patterns offer the best
measure of overall channel health
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MEASUREMENT OF CHANNEL HEALTH
AI predicted:• 25% Bots• 24,822 Story views• Extremely low engagement
Additional info: https://www.buzzfeed.com/jamedjackson/instagram-influencer-2-million-followers-arii
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Data Driven Processes for AI Execution
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CONSENSUS TRIANGLE
CONSENSUS
VIEWERS
CREATORSBRAN
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The BRAND creates the objective.
The CREATORS provide creative solutions.
The VIEWERS are happy that the brand has empowered the creator’s content.
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BRAND REVIEWS LISTBrand reviews list of potential creators and content and removes the few that
aren’t a good fit for the campaign.
BEN AI CREATES LISTBased on the contract, campaign plan, and target markets, BEN will create a
long list of potential creators and content for brand to review.
OUTREACH BEGINSWith the approved list, BEN will
begin to reach out to creators and content opportunities to vet for
availability and passion. Passionate creators produce the best content.
Our campaigns are structured on passion
SCALING CAMPAIGNS WITH AI
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AI & DEEP LEARNING
How it Works
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90% of Data is Unstructured
More Non-Ad Supported Content Than Ever Before
AI is Essential
THREE KEY TAKEAWAYS
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