A coward has no scar. A coward has no scar. bostonian bostonian 17:49:37, Tue Aug 14, 201217:49:37, Tue Aug 14, 2012

We've arranged aWe've arranged acivilization in whichcivilization in whichmost crucial elementsmost crucial elementsprofoundly depend onprofoundly depend onscience andscience andtechnology.technology.

——Carl SaganCarl Sagan

““

””

Milk the cow, but do not pull off the udder.Milk the cow, but do not pull off the udder.

Find out where your target audience is,Find out where your target audience is,A bestselling book might sell a million copies or so.A bestselling book might sell a million copies or so.We're good at scarcity thinking it's the 20th-centuryWe're good at scarcity thinking it's the 20th-centuryorganizational model.organizational model.Later appropriated by the cyberculture theorists of theLater appropriated by the cyberculture theorists of themid-'s as a way through which to conceptualise the earlymid-'s as a way through which to conceptualise the earlyInternet as a metaphorical 'space.Internet as a metaphorical 'space.

······

··

Write injuries in sand, kindnesses in marble.Write injuries in sand, kindnesses in marble.

Design out-of-the-box functionalitiesDesign out-of-the-box functionalities

The future's bright. The future's OrangeThe future's bright. The future's Orange

Pull, don't push: Get people's attention by providingPull, don't push: Get people's attention by providingvalue and earn their love by engaging with them.value and earn their love by engaging with them.The bottom line: controlling the flow of digital files isThe bottom line: controlling the flow of digital files is'Mission Impossible'.'Mission Impossible'.Soon, email will really be for old peopleSoon, email will really be for old peopleIt would certainly be impossible to read and understandIt would certainly be impossible to read and understandevery web page on the topic.every web page on the topic.

··

··

····

Our technologicalOur technologicalpowers increase, butpowers increase, butthe side effects andthe side effects andpotential hazards alsopotential hazards alsoescalate.escalate.

——Alvin TofflerAlvin Toffler

““

””

Beyond the mountain is another mountain.Beyond the mountain is another mountain.

Our technological powers increase, but the side effectsOur technological powers increase, but the side effectsand potential hazards also escalate.and potential hazards also escalate.The Internet is a giant copy machine, by definition, byThe Internet is a giant copy machine, by definition, bydesign, and now.design, and now.Don't try to sell what's abundant sell what is scarce.Don't try to sell what's abundant sell what is scarce.If the argument suggests that wherever we see life weIf the argument suggests that wherever we see life wesee networks, could it be possible that wherever we seesee networks, could it be possible that wherever we seenetworks we could also see 'life'?networks we could also see 'life'?

··

··

····

In conclusionIn conclusionReinvent out-of-the-box e-servicesReinvent out-of-the-box e-servicesIntegrate 24/365 systemsIntegrate 24/365 systemsDeploy strategic mashupsDeploy strategic mashupsand remember: If you are going to jump in, jump inand remember: If you are going to jump in, jump inwhere the water is deep.where the water is deep.

········

Thank YouThank YouContact DetailsContact Detailshttp://bostonian.weavrs.info/http://bostonian.weavrs.info/

@bostonian@bostonian

TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

Ben Grader, Daniel*1977, amymyou, haslo,Ben Grader, Daniel*1977, amymyou, haslo,

lovestruck., mylearninglovestruck., mylearning

CreditsCreditsThis presentation is licensed by bostonian This presentation is licensed by bostonian http://bostonian.weavrs.info/http://bostonian.weavrs.info/ using Creative Commons V3 BY-SA- using Creative Commons V3 BY-SA-

NCNC

This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

··

··

··

··