A Content Strategy for Audience Engagement
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Transcript of A Content Strategy for Audience Engagement
![Page 1: A Content Strategy for Audience Engagement](https://reader033.fdocuments.in/reader033/viewer/2022051300/587200b41a28ab176b8b4ff3/html5/thumbnails/1.jpg)
A Content Strategy for Audience Engagement
Transmedia Storyteller
![Page 2: A Content Strategy for Audience Engagement](https://reader033.fdocuments.in/reader033/viewer/2022051300/587200b41a28ab176b8b4ff3/html5/thumbnails/2.jpg)
Everyone needs acontent strategy
![Page 3: A Content Strategy for Audience Engagement](https://reader033.fdocuments.in/reader033/viewer/2022051300/587200b41a28ab176b8b4ff3/html5/thumbnails/3.jpg)
This is not audience engagement
![Page 4: A Content Strategy for Audience Engagement](https://reader033.fdocuments.in/reader033/viewer/2022051300/587200b41a28ab176b8b4ff3/html5/thumbnails/4.jpg)
This is audience engagement
![Page 5: A Content Strategy for Audience Engagement](https://reader033.fdocuments.in/reader033/viewer/2022051300/587200b41a28ab176b8b4ff3/html5/thumbnails/5.jpg)
Audience engagement is a recursive process
![Page 6: A Content Strategy for Audience Engagement](https://reader033.fdocuments.in/reader033/viewer/2022051300/587200b41a28ab176b8b4ff3/html5/thumbnails/6.jpg)
We need to engage all five senses
![Page 7: A Content Strategy for Audience Engagement](https://reader033.fdocuments.in/reader033/viewer/2022051300/587200b41a28ab176b8b4ff3/html5/thumbnails/7.jpg)
Does it SMELL right?
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Can I try a TASTE before I commit?
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ementWhen I TOUCH it, will it fit like a glove?
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Only through experience can one truly SEE
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Am I alone? Do I HEAR others?
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Create content that engages the senses
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Create TEASERS
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..and TRAILERS
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You can’t fake your content
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Avoid unintentional tollgates
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Good “pre-content” shall overcome
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Create a world worthy ofEXPLORATION
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With content that can be shared
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..that can be shared easily
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Encourage participation
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Collaboration requiresrules, tools andsupport
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Transmedia Storyteller
Robert Prattentwitter.com/zenfilms
www.transmediastoryteller.com