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A Content Analysis Approach to Measuring Subconscious Motives Ronald F. Piccolo Rollins College Gary P. Latham University of Toronto

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Psychosocial Processes

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Language as a Window into Human Nature

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NormControlRaceHeadset Achievement1.37 (.84) 1.72 (1.65) 4.58 (2.71) 3.04 (2.36) Positive Emotion2.74 (1.27) 2.77 (2.52) 3.69 (2.23) 4.43 (2.51) Negative Emotion1.63 (.91) 2.16 (1.60) 1.82 (1.66) 1.41 (1.56) Work2.00 (1.40) 2.01 (2.74) 1.89 (1.57) 5.79 (3.66) n720,000+545667

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Story 1

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Story 2

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External Validity

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Achievement

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Thank You