A Constrained Unfolding Methodology for Product Positioning
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7/30/2019 A Constrained Unfolding Methodology for Product Positioning
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A CONSTRAINED UNFOLDING METHODOLOGY FOR PRODUCT POSITIONINGWAYNE DESARBO; VITHALA R RAO
Marketing Science (1986-1998); Winter 1986; 5, 1; ABI/INFORM Globalpg. 1
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