A Comparative Study of Brand Preference of TVS Motors & Bajaj Motors
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Transcript of A Comparative Study of Brand Preference of TVS Motors & Bajaj Motors
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A RESEARCH PROJECT
ON
A COMPARATIVE STUDY OF BRAND PREFERENCE OF
TVS MOTORS & BAJAJ MOTORS
V/s
(SUBMITTED IN THE PARTIAL FULLFILLMENT FOR THE
AWARD OF MASTER DEGREE IN BUSINESS ADMINISTRATION)
UNDER THE GUIDANCE OF: - SUBMITTED BY:
Mrs. Shelly Gosain Sumit AggarwalMBA Faculty MBA /05/09
2005-2007
N.C.COLLEGE OF ENGINEERING, ISRANA
(KURUKSHETRA UNIVERSITY, KURUKSHETRA)
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CONTNETS
Sr. No. Particulars Page No.
1. Declaration 3
2. Certificate from Institution
3. Acknowledgement 4
4. Executive Summary 5
5. Introduction to Bajaj Motors 6-22
6. Introduction to TVS Motors 23-42
7. Objectives of the Study 43-44
8. Research Methodology 45-47
9. Analysis & Interpretations 48-60
10. Findings 61
11. Limitations 63
12. Suggestions 65
13. Bibliography 67
14. Annexure 69-72
Questionnaire
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DECLARATION
I SUMIT AGGARWAL, Roll no-09, M.B.A. 2nd year of my college N.C.
college of Engineering, Israna, Distt. - PANIPAT, here by declares that final
project report entitled A COMPARATIVE STUDY OF BRAND PREFERENCE
OF TVS MOTORS & BAJAJ MOTORS is an original work and the same has not
been submitted to any other institute for award of any other degree.
A seminar presentation of the training report was made on the date
_______________ and suggestions as approved by the faculty, were duly
incorporated.
SUMIT AGGARWAL
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ACKNOWLEDGEMENT
Getting a report ready requires the work and effort of many people. I would like to
thank all those who have contributed in completing this report.
First and foremost, I would like to acknowledge Mrs. Puja Walia Mann H.O.D of
M.B.A Dept in N. C. College of Engg. Israna (Panipat), for giving me the
opportunity to do work on this project.
I would like to thank my special mentors:
Mr. S. K. Narang External Guide of the Project, faculty member of N. C. College
of Engg. Israna (Panipat).
Mrs. Shelly Gosain External Guide of the Project, faculty member of N. C.
College of Engg. Israna (Panipat).
SUMIT AGGARWAL
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EXECUTIVE SUMMARY
As todays market is becoming very competitive. To compete and survive in this
competitive market one has to be aware about the customer changing requirements. This is
the motivating force behind the choice of this topic. The main objective of market analysis
is to gain insight of the changing trends, to know how referenced company i.e. Bajaj
motors & TVS motors is performing in the two wheeler industry. The market analysis will
reveal the information to the management of the company what is the market share of the
company, consumer behaviour regarding Bajaj & TVS brand and recent trends in bikes.
As it is primary data based survey but somewhat secondary data is also used to
have insight in to the company profile and the various companies operating in the two-
wheeler industry. Research design used for this project is exploratory research design.
Exploratory research studies are those in which the problem is defined from scratch. In this
research information is collected from the market with the help of questionnaire.
Study revealed that there are many companies operating in the market and Bajaj &
TVS motors is the famous name in two wheeler industry due to its quality and customer
relationship management. Now the company is emphasizing on advertisement of its brand.
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Bajaj Auto Ltd.It is one of India's top ten companies in terms of market capitalization and among the top
five in terms of annual turnover.
Established in 1945, it was incorporated as a trading company. From 1948 till 1959, it
imported scooters and three wheelers from Italy and sold them in India. It then obtained a
production license in 1959 and struck a technical collaboration with Piaggio of Italy in
1960.
Scooter production commenced in 1961. Three wheeler productions followed in 1962. Its
collaboration with Piaggio expired in 1971 and since then the Company's scooters and
three wheelers are sold under the "Bajaj" brand name.
Under the "Horizontal transfer of technology" policy, Maharashtra Scooters Ltd., a
Company with 24% equity participation by the Company and 27% participation from
Maharashtra State Government's Western Maharashtra Development Corp. was formed in
1975. Production facilities are located at Satara, in Maharashtra State. This helped
augment production capacities. The unit continues to assemble scooters from CKDs
supplied by the Company. These scooters are marketed through the Company's distribution
network and under the Company's brand name.
The Company's second plant was set up in 1984 at Aurangabad, in
Maharashtra State. In this plant, scooter production commenced in 1986; three wheeler
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production commenced in 1987; and scooterettes and motorcycle facilities were
commissioned in 1990 & 1991 respectively.
From 1961 when the annual production was about 4000 units, today the Company has
become a market leader with annual production in excess of 1.35 million units and with
product offerings in all segments (mopeds & scooterettes, scooters, motorcycles, three
wheelers).
Milestones
2007
February 200 cc Pulsar DTS-i launched
January Bajaj Kristal DTS-i launched
2006
April Bajaj Platina launched
2005
December Bajaj Discover launched
June Bajaj Avenger DTS-i launched
February Bajaj Wave DTS-i launched
2004
October Bajaj Discover DTS-i launched
August New Bajaj Chetak 4 stroke with Wonder Gear launched
May Bajaj CT100 Launched
JanuaryBajaj unveils new brand identity, dons new symbol, logo
and brandline
2003
October Pulsar DTS-i is launched.
October 107,115 Motorcycles sold in a month.
July Bajaj Wind 125,The World Bike, is launched in India.
FebruaryBajaj Auto launched its Caliber115 "Hoodibabaa!" in the
executive motorcycle segment.2001
NovemberBajaj Auto launches its latest offering in the premium bike
segment Pulsar.
January The Eliminator is launched.
2000
The Bajaj Saffire is introduced.
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1999
Caliber motorcycle notches up 100,000 sales in record time
of 12 months.
Production commences at Chakan plant.
1998
June 7th Kawasaki Bajaj Caliber rolls out of Waluj.
July 25th Legend, Indias first four-stroke scooter rolls out of Akurdi.
October Spirit launched.
1997
The Kawasaki Bajaj Boxer and the RE diesel Auto rickshaw
are introduced.
1995
November29
Bajaj Auto is 50.
Agreements signed with Kubota of Japan for thedevelopment of diesel engines for three-wheelers and with
Tokyo R&D for ungeared Scooter and moped development.
The Bajaj Super Excel is introduced while Bajaj celebrates
its ten millionth vehicle.
One million vehicles were produced and sold in this
financial year.
1994
The Bajaj Classic is introduced.
1991
The Kawasaki Bajaj 4S Champion is introduced.
1990
The Bajaj Sunny is introduced.
Bajaj Avenger
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Bajaj Avenger with its high end performance and highlighting features gives the guarantee
of secured and comfort riding.
Its aesthetic feature includes low-slung cruiser with a flamboyant chrome outlook for a
better looks.
Its comfort feature incorporates its comfortable seating arrangement. Its wider saddle seat,
special backrest for pillion with lowest saddle height, lowest center of gravity, forward
foot riding posture provide desired satisfaction to the rider as well as to the other
passenger.
Assurance of longer travel of 140 mm is being given due to the presence of longest front
telescopic front suspension.
Its powerful lighting like 60/ 55-watt halogen headlamp thinks about the security of the
rider even at night.
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TECHNICAL SPECIFICATIONS OF BAJAJ AVENGER
Dimension & Weight
Overall height 1060 mm
Overall length 2185 mm
Overall Width 750 mm
Wheelbase 1475 mm
Ground Clearance 162 mm
Kerb weight 154 kg
Fuel Tank Capacity 14 Litre
Engine
TypeDigital Twink Spark Ignition (DTS-i), TRICS
-III, Air-cooled
Stroke (2/4) 4-stroke
No. of cylinders Single cylinder
Bore x stroke
Displacement 178.6 cc
Electrical 12V AC
Transmission
No. of Gears 5 speed manual transmission
Clutch
Performance
Maximum Power 16.5 bhp / 12.15 kW @ 8000 rpm
Max. Torque 15.22 Nm @ 6000 rpm
Start Kick Start
Suspensions
Front Telescopic longest stroke, 140mm
RearTriple rate Spring, 5-way adjustable,Hydraulic Shock Absorbers, Vertical travel,
90mm
Brakes
Front Hydraulically ventilated operated Disc
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Brakes - 262 mm
Rear Drum Brake, 130 mm
Tyres
Front 17
Rear 15
Bajaj Discover
Discover your inner desire of riding faster than the horse with Bajaj Discover. Equipped
with various highly advanced accessories and captured with many eye-catching features,
this bike can never fail to drag your attention towards it.
Manufacturers of this bike have not constricted their expertise only on its better
performance, but also shown their creativity by putting certain elegant features in it like its
dazzling body graphics; muscular, sturdy and classy body lining; optoprism head lamp with
twin pilot lamps which is placed in a jet canopy styled fairing with a smoked visor, stylish
tail lamp, full function twin pod console, fluid grab rail design etc.
For the comfort of the biker, this bike is equipped with Spring and Spring (SNS) rear
suspension with triple rated springs assuring longest travel of 110mm, telescopic front
suspension of 30mm diameter with the promise of longest travel of 135mm in its class.
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Its lighter and stronger 17" alloy wheels are responsible for the superior performance of
this super bike.
This bike comes in two different variants :
Bajaj Discover
Bajaj Discover DTSi
Bajaj Discover
Bajaj Discover with 4 stroke, 111.6 cc engine with digital CDI and TRICS III delivers
power of 8.5 bhp (6.26Kw @7500rpm. Its unstoppable exhausTEC (Torque Expansion
Chamber) technology provides mileage of 101 kmpl to make one move mile after mile.
Bajaj Discover DTSi
Tale behind the jadoo (magic) of Bajaj Discover DTSi is hidden on its power delivery of
8.57 kW (11.51Ps) due to its 125 DTSi engine and its superior mileage.
To give any bike a kick-start is one of the mentionable factors. But this bike has also come
up with the solution of this matter by having equipped with first class electric start.
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TECHNICAL SPECIFICATIONS OF BAJAJ DISCOVER
Engine / Transmission
Type 4-Stroke, DTS-I, Natural Air Cooled
Displacement 124.52 cc
Max Net Power 8.47 kW(11.51 Ps)@8000 rpm
Max Net Torque 10.8 Nm @ 6500 rpm
Clutch Wet, Multidisc Type
Ignition system Microprocessor controlled Digital CDI
Starting system Kick Start / Self Start
Frame Double cradle tubular type
Suspension
Font suspension Telescopic
Rear suspensionTrailing arm with coaxial hydraulic shock absorbers & coil
springs
Brakes
Front BrakeMechanical expanding shoe & drum type 130 mm
diameter
Rear BrakeMechanical expanding shoe & drum type 130 mmdiameter
Electricals
System voltage 12V (AC + DC)
Battery type 12V, 2.5 Ah(KS)/12 V, 9 Ah (ES)
HeadlampElectric start 35/ 35W Optoprism- Halogen lamp, Kick
start 60/55 W Round Headlamp
Tail lamp 5/21 W
Brake lamp 10 W
Turn signal lamp 10 W
Horn 12 V, Dc
Tyre
Front tyre size 2.75 x 17, 4PR
Rear tyre size 3.00 x 17, 6PR
Fuel Tank capacity 10 Litres (2.3 liters for reserve)
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Dimensions
Length 2030 mm
Width 760 mm
Height 1065 mm
Wheel base 1305 mm
Turning circle dia 2100 mm
Ground clearance 179 mm
Kerb Weight 125 kg Kick start / 129 kg Electric start
Other Features
Ride Control Switch Yes
Ignition cum St.lock Yes
Headlamp Shape Round / Fairing
Console Angular Twin Pod
Lockable Seat Yes
Dipper Yes
Turn Indicator Push Cancel
Choke Yes
Day Flasher Yes
Bajaj Platina
Its elegant Platinum silver color with chrome graphics is desperately catching the eyes of
many finicky bike lovers. Graphic tint engine and transmission with black silencer are
really leaving good appeal to the eyes of the viewers.
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To add more aesthetic value to this bike, it is further equipped with exclusive streak design
side panels and sleek rear panels with fluid grab rail design.
Other mentionable features for making this bike more reliable are chrome heat shield and
annular chrome rings housed in a sporty console.
Its lighting arrangement like optoprism headlamp with clear lens blinker is encompassed
here for safer riding.
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TECHNICAL SPECIFICATIONS OF BAJAJ PLATINA
Dimension & Weight
Overall height 1090 mm
Overall length 1990 mm
Overall Width 770 mm
Wheelbase 1275 mm
Ground Clearance 162 mm
Kerb weight 113 kg
Fuel Tank Capacity 13 Litre
Engine
Type Natural Air-cooled
Stroke (2/4) 4-stroke
No. of cylinders Single cylinder
Bore x stroke
Displacement 99.27 cc
Electrical 12V AC +DC
Transmission
No. of Gears Constant Mesh Type
Performance
Maximum Power 6.03 kW (8.2bhp)@ 7500 rpm
Max. Torque 8.05 Nm @ 4500 rpm
Start Kick Start
Suspensions
Front Hydraulic, Telescopic type, 125 mm travel
Rear Hydraulic, SNStype, 100 mm travel
Brakes
Front Drum type, 110 mm/130 mm
Rear Drum type, 110 mm/130 mm
Tyres
Front 2.75*17", 41 P
Rear 3.00*17", 50 P
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Bajaj Pulsar DTSi
Generation next technology included in the package of the equipments of this highflying
bike is the revolutionary digital biking. Digital biking is the combination of various
advanced systems like digital CDI, TRICS III and Digital Twin Spark ignition (DTSi).
Its highly masculine outlook with sporty, dashing structure gives the complete satisfaction
of dare riding. Bajaj Pulsar enables its rider to tackle the situation of overcrowded street
due to the presence of 17" alloy wheels with 1330 mm wheelbase.
Its comfort statement includes front telescopic suspension, Nitro X - Nitrogen assisted rear
gas shockers with triple rated spring. Due to these comfort features, this bike is highly
accommodative in any terrain.
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Different high-end features like improved clutch, cylinder head with Roller Rocker Arms,
optimized intake and exhaust systems & new valve timings provide feeling of proper
riding. Its advanced ExhausTEC (Torque Expansion Chamber) technology ensures the
higher performance at lower rpm.
This bike comes in two different variants:
Pulsar 180 DTS-i UG
Pulsar 150 ES DTS-i UG
Pulsar 180 DTS-i UG
This bike comes with the power of 16.5 bhp (12.28 kW) @ 8000 rpm and torque of 15.22
Nm @ 6000 rpm. Its engine capacity is 180 cc.
TECHNICAL SPECIFICATIONS OF BAJAJ PULSAR 180 DTSi
Dimension & Weight
Overall height 1035 mm
Overall length 1990 mm
Overall Width 730 mm
Wheelbase 1330 mm
Kerb weight 140 kegs
Fuel Tank Capacity 15 liters
Engine
Type Digital Twin Spark Ignition (DTS-i), Air Cooled
Stroke (2/4) 4 - stroke
No. of cylinders Single Cylinder, 2 Valves
Bore x stroke 63.5 mm x 56.4 mm
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Displacement 178.60 cc
Electrical 12 V (AC + DC)
Transmission
No. of Gears 5 speed manual transmission
Clutch 16.5 bhp / 12.28 kW @ 8000 rpm
Performance
Maximum Power 14.74 bhp @ 8000 rpm
Max. Torque 15.22 Nm @ 6000 rpm
Start Kick / Electric Start
Suspensions
Front Telescopic Forks 135 mm Stroke with anti stiction
Rear Triple Rate Spring, 5 way adjustable,
Brakes
Front Hydraulically Operated Disc brake, 240 mm.
Rear Mechanically expanding 130mm Drum Brake
Tyres
Front 2.75 x 17 Size
Rear 100 / 90 x 17 Size
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Pulsar 150 ES DTS-i UG
Its engine delivers maximum output of 13.5 bhp (9.94 kW) @ 8000 rpm and performance
of 12.28 Nm @ 6500 rpm. Its engine capacity is 150 cc.
TECHNICAL SPECIFICATIONS OF BAJAJ PULSAR 150 DTSi
Dimension & Weight
Overall height 1035 mm
Overall length 1990 mm
Overall Width 750 mmWheelbase 1330 mm
Kerb weight 137 kegs.
Fuel Tank Capacity 15 liters
Engine
Type Digital Twin Spark Ignition (DTS-i), Air Cooled
Stroke (2/4) 4 - stroke,
No. of cylinders Single Cylinder, 2 Valve
Displacement 143.9 ccElectrical 12 V (AC + DC)
Transmission
No. of Gears 5 speed Manual transmission
Performance
Maximum Power 13.5 bhp / 9.94 kW @ 8000 rpm
Max. Torque 12.28 Nm @ 6500 rpm
Start Kick / Electric Start
Suspensions
FrontTelescopic Forks 135 mm Stroke with anti stiction Teflon
bushes
RearTriple Rate Spring, 5 way adjustable, gas assisted NitroX
Shock Absorbers with vertical travel of 100 mm
Brakes
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Front Hydraulically operated disk brake, 240 mm.
Rear Mechanically expanding 130mm Drum Brake
Tyres
Front 2.75 x 17 Size
Rear 100 / 90 x 17 Size
Bajaj Wind 125
If you like flying high with the wind without the wings, then Bajaj Wind125 is the must
buy for any bike lover. Its 125cc K-TEC engine producing power of 10.8 bhp (7.95 kw)
provides torque of 9.8Nm@7000rpm.
Its 13 litre contoured fuel tank with the eye catching trapezoidal optoprism headlamp,
aluminum die cast grab rail, dual tone body etc. are accelerating its market demand so
rapidly.
For super biking this motor cycle has stored various key features for its rider like longer
stroke Hydrodynamic (HDS) Suspension, aerodynamic frame geometry, easy gear shifting
mechanism, smooth kick start mechanism, ergonomically designed seat, glide like
handling, 800mm of saddle height etc.
To assure fully secured and safer riding, this bike is loaded with the features like wheel
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base of 1260mm, drum brakes of 130 mm in the rear and disc brake (optional) of 240mm in
the front, MFR indicators, optoprism halogen headlight, tail lamp etc.
TECHNICAL SPECIFICATIONS OF BAJAJ WIND 125
Engine
TypeSingle cylinder, 4Stroke , natural air cooled, Gasoline
engine
Displacement 124.6cc
Bore x Stroke 54x54.4 (mm)
Max Power 10.8 Ps (7.92Kw) at 8500 rpm
Max Torque 9.8 Nm at 7000 rpmIgnition Digital Ignition
Transmission 5 Speed, constant mesh type
Ignition System
IgniterDigital Ignition with Variable Ignition TimingCharacteristic (DC-CDI) With Engine Over-speed limiter
Electrical System
Head LightMulti-focal Reflector type with Halogen Lamp (35/35W)&
Pilot Lamp
Tail Light Multi-focal Reflector type with 5/10 W Lamp
Side Indicator Multi-focal Reflector type with 10 W Lamp
Reflex Reflector Rear Reflex Reflector
Horn 12V DC
Battery 12V , 2.5 Ah
Instruments & Control
Instruments Cluster
3 Pod Instruments Cluster with
Speedometer, Odometer & Trip Meter Tachometer
Fuel gauge
Control Switches Handle bar mounted switches with Functions
Lights ON-OFF
Horn
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Dipper
Push Cancel Side Indicator
Pass
Ignition switch Combined Steering & Ignition Lock
Stop switches Front and Rear Brake switches
Dimensions
Wheelbase, mm 1260
Overall length, mm 2025
Overall width, mm 740
Overall height, mm 1115
Saddle Height, mm 800
Ground clearance, mm 155Kerb weight (kg) 121
Fuel Tank
Full Tank Capacity 12
Reserve Capacity 2
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TVS Motor
TVS Suzuki, a leading two wheeler company began with
the vision of the founder of the Sundaram Clayton Group,
the late T.S. Srinivasan - 'to design, develop and produce
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an affordable moped for the Indian family.' This vision was realized in 1980 when TVS 50,
India's first two-seater moped rolled out of the factory at Hosur in Tamil Nadu, Southern
India.
A byword for ruggedness and reliability, the TVS 50 proved to be a promising success and
paved the way for many successes for TVS Suzuki ever since. The TVS 50 XL, a proven,
much sought after moped; likewise, the TVS Champ and the Super Champ, created for
those who want economy fused with sporty looks. And now the new XL Super With a 70
cc high-tech Power Pack is all set to redefine the category of mopeds in the country.
Alongside the economy two wheeler range, it has constantly worked on innovating the
motorcycle segment as well.
The Suzuki Samurai was launched for the time conscious urban commuter.
The Max 100 R was engineered for those who demanded strength and ruggedness.
The Suzuki Shogun was for those who wanted raw power.
And today, TVS Suzuki continues to keep one step ahead of its time by creating India's
first 5 speeds, 140 cc motorcycle - The Suzuki Shaolin. The TVS Scooty, a 60 cc
Scooterette, is yet another example of the company pioneering a new category and
emerging as market leaders in it.
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As for other wins, 'Team TVS' has conquered every major race and rally in the country
from the road to the racetrack, with each of the TVS bikes being a winner. And each time
the 'Team TVS' has won on the track or off it, our customers have secured a better product
for their personal transportation.
TVS Apache
TVS Apache with its shapely streamlined tank and engine design is really an eye -stopper.
Its smooth and flawless finish makes this bike desirable to the market.
Its tough but light 6 spoke black alloy wheels are really supportive for better control and
excellent riding of this two wheeler. Its uniquely designed head lamp has become one of
the best head turner in the market of two wheelers.
Its 240 mm disc brake is helpful in stopping one in any sudden situation to avoid accident.
Its all gear start and low friction engine with RCF technology are the key factor of better
efficiency of this bike.
It is further equipped with various upgraded technology like monotube inverted gas filled
shocks, IDI lean burn, iE surge (intake and exhaust resonator), synchro stiff chassis etc. for
the proper safety and security of the persons seating on the bike.
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It is found in different colors:
Classic Nero
Fiery Rojo
Pure Azul
Burnished Argent
TECHNICAL SPECIFICATIONS OF TVS APACHE
Dimension & Weight
Wheelbase 1260 mm
Kerb weight 136 kgs
Fuel Tank Capacity 16 Ltr
Engine
Type Air-Cooled OHC
Stroke (2/4) 4 - Stroke
No. of cylinders Single Cylinder
Bore x stroke 57 mm x 57.8 mm
Displacement 147.5 CC
Electrical5.0 Ah (Kick-Start) / 12 Volts, 9.0 Ah (Self-
Start)
Transmission
No. of Gears 5 Speed Constant mesh
Clutch Double Cradle
Performance
Maximum Power 9.95 kw / (13.5 bhp) @ 8500 rpm
Max. Torque 12.3 Nm @ 6000 rpm
Start Kick Start / Electric Start
Suspensions
Front Telescopic Fork, 105 mm Front Suspensions
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Rear Monotube inverted Gas filled shox (MIG)
Brakes
Front Disc Brakes, 240 mm at Front
Rear Drum Brakes, 130 mm at Rear
Tyres
Front90 x 90 x 17 (Kick-Start) / 90 x 90 x 17",
Spoked Wheel (Self-Start)
Rear 100/80 X 18 90/90 X 18(optional)
TVS Centra
With the excellent body graphics, TVS Centra comes with VTi engine. Its digitally
controlled ignition timing and temperature sensors ensure its reliability and fuel efficiency.
Its better mileage is the result of fuel wastage reduction system and friction reduction
technology. Power and economy indicator can be said as the mileage controller.
Its mesmerizing body lining, stunning muscular fuel tank, stylish trapezoidal MFR
headlight accentuates the creativity of the manufacturers along with their technical
expertise.
Its methodically designed ergonomic seats and 5 step rear shock absorbers give complete
guarantee of comfortable and smooth riding.
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It is found in different colors:
Blazing Red
Deep Black
Teitian Blue
TECHNICAL SPECIFICATIONS OF TVS CENTRA
Dimension & Weight
Wheelbase 1235 mm
Kerb weight 109 kg
Fuel Tank Capacity 11 Litres
Engine
Type Air Cooled
Stroke (2/4) 4 Stroke
No. of cylinders Single Cylinder
Bore x stroke 51 mm x 48.8 mm
Displacement 99.8 cc
Electrical 12V 35/35W, A/C Digital CDITransmission
No. of Gears 4 - Speed transmission constant mesh
Performance
Maximum Power 7.5 bhp / 5.59 kW @ 7500 rpm
Max. Torque 7.5 Nm @ 5000 rpm
Start Kick Start
Suspensions
Front Telescopic suspension, 100 mm travel
RearHydraulic with co-axial spring - 73 mm,
travel
Brakes
Front Drum brake 110 mm
Rear Drum brake 110 mm
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Tyres
Front 2.75
Rear 2.75
TVS Fiero
TVS Fiero has come with all the advanced features in it. Two models of this brand are
having different customized features. Some stylish features included in this bike are single
radius tyre, fashionable tyre with round flushed clock and stylish crash guard, die cast
aluminum pillion footrest along with eye-catching saree guard etc. Other features are its
highly effective head light with halogen lamp and taillight.
There are found two models in TVS motors:
TVS Fiero F2
TVS Fiero FX
TVS Fiero F2
This bike comes with 4 stroke air cooled OHC engine delivering maximum power of 12
bhp (8.95kW) @ 7000 rpm and torque of 10.5Nm @ 6500rpm. To get superb mileage, its
CV carburetter is helpful which operates a pressure sensitive diaphragm with constant
vacuum allowing it for smooth power transitions.
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While engine response is determined by digitally mapped ignition system, on the other
hand determinations of better pick up and better mileage results from power-economy
mode.
This bike is fully equipped with variety of lighting fittings like multi reflector headlamp
with halogen bulb, stylish indicator etc. Its instrument panel is available with various
advanced instruments like fuel gauge, speedometer, tachometer, power-economy mode
indicator etc.
Other important features included in this bike are chrome silencer with muffler guard, triple
rated 5-step shock absorber etc.
It is found in different colors:
Deep Black
Metallic Silver
Blazing Red
Teitian Blue
TECHNICAL SPECIFICATIONS OF TVS FIERO F2
Dimension & WeightOverall height 1110mm
Overall length 2020mm
Overall Width 750 mm
Wheelbase 1270mm
Ground Clearance 155mm
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Kerb weight 124kg
Fuel Tank Capacity 13 litres
Engine
Type Air Cooled, OHC
Stroke (2/4) 4-stroke
No. of cylinders Single Cylinder
Displacement 147.5cc
Electrical 12v 2.5Ah
Transmission
No. of Gears 4 - speed transmission
Performance
Maximum Power 12 bhp / 8.95 kW @ 7000 rpm
Max. Torque 10.5 Nm @ 6500 rpm
Start Kick
Suspensions
Front Hydraulically damped telescopic suspenions
RearRectangular box swing arm, 5- step adjustable shock
absorber, Triple rated spring
Brakes
Front
Disc brake at front, 240 mm / Drum brake 130 mm
(Optional)
Rear Drum brakes at rear 130 mm dia
Tyres
Front 2.75
Rear 90 / 90 x 18
TVS Fiero FX
TVS Fiero FX comes equipped with 147.5 cc 4 stroke single cylinder air-cooled engine
delivering maximum power of 12 bhp (8.95 kw) @ 7000 rpm and maximum torque of 10.5
Nm @ 6500 rpm.
While wider wheelbase gives the support to the bike for better gripping on road. On the
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other hand its advanced suspension gives the assurance of smooth riding.
For passenger's comfort and convenience, this bike comes with relaxing seats and ample
foot space.
Its highly effective headlight secures night riding with halogen lamp and taillight.
TECHNICAL SPECIFICATIONS OF TVS FIERO FX
Dimension & Weight
Overall height 1110 mm
Overall length 2020 mm
Overall Width 750 mm
Wheelbase 1270 mm
Ground Clearance 155 mm
Kerb weight 124 kg
Fuel Tank Capacity 13 Litres
Engine
Type Air Cooled, OHC
Stroke (2/4) 4 Stroke
No. of cylinders Single Cylinder
Displacement 147.5 cc
Electrical 12 V, 2.5 Ah
Transmission
No. of Gears 4 - Speed transmission
Performance
Maximum Power 12 bhp / 8.95 kW @ 7000 rpm
Max. Torque 10.5 Nm @ 6500 rpm
Start Kick Start
Suspensions
Front Hydraulically damped telescopic suspensions
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RearRectangular box swing arm, 5- step adjustable shock
absorber, Triple rated spring
Brakes
FrontDisc brake at front, 240 mm / Disk brake 130 mm
(Optional)Rear Drum brakes at rear 130 mm dia
Tyres
Front 2.75
Rear 90 / 90 x 18
TVS Star
TVS Company has come up with different kinds of motorcycles, which are marketed with
all customized specifications. TVS Star is one of the most market friendly bikes of this
company. This has all the technical attributes, which are required in the market nowadays.
There are found two models in TVS motors:
TVS Star
TVS Star City
TVS Star
TVS star with its stylish body graphics and muscular body framing is ruling over the
market of bikes.
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Its 4-stroke air cooled OHC engine delivers power of 5.5 kW @ 7500rpm. Its elegant head
lamp, powerful indicators provide safer riding even at dark night.
It is found in different colors:
Red
Black
Blue
TECHNICAL SPECIFICATIONS OF TVS STAR
Dimension & Weight
Overall height 1058 mm
Overall length 2002 mm
Overall Width 700 mm
Wheelbase 1250 mm
Ground Clearance 165 mm
Kerb weight 104 kg
Fuel Tank Capacity 16 Litres
Engine
Type Air Cooled, OHC
Stroke (2/4) 4 Stroke
No. of cylinders Single Cylinder
Bore x stroke 51.0 mm x 48.8 mm
Displacement 99.7cc
Electrical 12V 35/35 W, CDI
Transmission
No. of Gears 4 - Speed constant mesh
Performance
Maximum Power 5.50 kW @ 7500 rpm
Max. Torque 7.5 Nm @ 5500 rpm
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Start Kick Start
Suspensions
Front Telescopic hydraulic fork 110 mm stroke
Rear
Spring loaded double acting hydraulic
shocker 78 mm stroke
Brakes
Front Disc brake 110 mm dia. at front / Drum
Rear Drum brakes 110 mm dia. at rear
Tyres
Front 2.75
Rear 3.0 x 18
TVS Star City
Its stylish alloy wheels and sleek designed new exhaust are taking the breath away of every
bikers. Other features like single touch ride switch shocks, extra grip tyres etc can be very
much helpful in riding this bike in any terrain.
Its powerful headlamp and useful parking light leave an additional impression on buyer's
mind.
Its new Roller Cam Follower (RCF) technology results in reduction of engine friction. Its
engine maintains the mileage of 102 kmpl.
It is found in different colors:
Red
Purple
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Black
TECHNICAL SPECIFICATIONS OF TVS STAR CITY
Dimension & WeightWheelbase 1250 mm
Kerb weight 104 kg
Fuel Tank Capacity 16 Litres
Engine
Type Air-Cooled OHC
Stroke (2/4) 4 - Stroke
No. of cylinders Single Cylinder
Bore x stroke 51.0 mm x 48.8 mm
Displacement 99.7 CC
Electrical 12 Volts
Transmission
No. of Gears Speed Gears, Constant mesh Only
Performance
Maximum Power 7.5 bhp / 5.50 kW @ 7500 rpm
Max. Torque 7.5 Nm @ 5000 rpm
Start Kick Start
Suspensions
Front Telescopic hydrolic fork,(110 mm stroke)
RearSpring-loaded hydraulic shocker (78mm
stroke)
Brakes
Front 110 mm Disc Brakes
Rear 110 mm Drum Brakes
Tyres
Front 2.75
Rear 3.0
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TVS Victor
This bike comes equipped with various advanced and market capturing features and
equipments. This is the main reason that this category of motorcycle from TVS Motors is
giving tough competition to its competitors.
Its lighting arrangement is well planned to prevent accident even at night. This lighting
arrangement includes angular multi reflector, trapezoidal head lamp with halogen bulb,
shapely turn signal lamps, clear lens on tail lamp for enhanced rear view etc.
Various models found in TVS Victor like:
TVS Victor GLX
TVS Victor GX
TVS Victor Edge
TVS Victor GLX
Its 125 cc VT-i engine delivers power of 10 bhp (7.36 kw) and mileage of 85 kmpl. This
fuel economy duralife engine is highly temperature sensitive which is helpful in sensing the
low temperature of the engine. Accordingly engine activates spark plug and advances the
ignition timing.
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This bike is equipped with various high-end designs, which include digitally designed
petrol tank with knee recess, twin pod instrument panel with Econometer, fuel gauge, trip
meter and tachometer etc.
Its comfort feature comprises triple rated 5 step adjustable rear and telescopic front shock
absorbers, which result in synchronized suspension.
It is found in different colors:
GLX Red
GLX Blue
GLX Black Silver
TECHNICAL SPECIFICATIONS OF TVS Victor GLX
Dimension & Weight
Overall height 1136 mm
Overall length 2017 mm
Overall Width 770 mm
Wheelbase 1260 mm
Ground Clearance 164 mm
Kerb weight 118 kg
Fuel Tank Capacity 13 Litres
Engine
Type Air Cooled, OHC
Stroke (2/4) 4 Stroke
No. of cylinders Single Cylinder
Bore x stroke 54.5 mm x 53.5 mm
Displacement 124.8 cc
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Electrical 12 V, 35 /35 Watt, Digital ignition
Transmission
No. of Gears 4 - Speed constant mesh
Performance
Maximum Power 7.16 kW @ 7500 rpm
Max. Torque 9.5 Nm @ 5500 rpm
Start Kick Start
Suspensions
Front Telescopic oil- damped, 105 mm travel
Rear Hydraulic with co-axial spring, 75 mm travel
Brakes
FrontDrum brake 130 mm dia. / Disc brakes 240 mm
(Optional)
Rear Drum brakes 130 mm dia. at rear
Tyres
Front 2.75
Rear 3.0 x 18
TVS Victor GX
Its 110 cc awesome duralife engine delivers maximum power of 6 kW (8.1 bhp) and
maximum torque of 8.1 Nm. Single down tubular frame with engine reduces the discomfort
of the vibration. This motorcycle comes with new all up gear mechanism along with
convenient gear shifting.
Its rider switch is included in this bike to absorb the optimum rear shock with or without a
pillion rider. Telescopic front forks along with rear shocks are present in this bike to
provide synchronized suspension system.
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Rectangular swing arm for easy gripping and anti-skid special compound tyres make this
bike stable in any road condition. Microprocessor digital ignition system determines the
optimum ignition system.
This Bike comes with different colors:
Red
Blue
Black
Grey
Green
TECHNICAL SPECIFICATIONS OF TVS Victor GX
Dimension & Weight
Overall height 1136 mm
Overall length 2017 mmOverall Width 770 mm
Wheelbase 1200 mm
Ground Clearance 164 mm
Kerb weight 113 kg
Fuel Tank Capacity 11 Litres
Engine
Type Air Cooled, OHC
Stroke (2/4) 4 StrokeNo. of cylinders Single Cylinder
Bore x stroke 51 mm x 53.5 mm
Displacement 109.3 cc
Electrical 12 V, 35 /35 Watt, Digital ignition
Transmission
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No. of Gears 4 - Speed constant mesh
Performance
Maximum Power 8.1 bhp / 6 kW @ 7250 rpm
Max. Torque 8.1 Nm @ 5500 rpm
Start Kick Start
Suspensions
Front Telescopic oil- damped, 100 mm Travel
Rear Hydraulic with co-axial spring, 75 mm travel
Brakes
Front Drum brake 130 mm dia. at front
Rear Drum brakes 110 mm dia. at rear
Tyres
Front 2.75
Rear 3.0 x 18
TVS Victor Edge
Its 125 cc duralife engine with low friction and Roller Cam Follower (RCF) technology
delivers super power of 9.2 bhp and better mileage. Its Nitro Gas3 shocks assure the
problem free driving. This bike is equipped with Econometer, which maintains the ignition
timing through microprocessor and keeps an eye on the mileage.
To make this bike safer, manufacturers of this bike have selected alloy wheels, and super
stop front and 130mm large rear disc brake for proper security of the biker and complete
pleasure of riding. Its rectangular swing arm and a new frame with additional reinforced
brackets for engine mounting ensure the proper stability of the bike.
It is found in different colors:
Red Gold
Black Blue
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Blue Gold
Silver Blue
Black Copper
TECHNICAL SPECIFICATIONS OF TVS VICTOR EDGE
Dimension & Weight
Overall height 1058 mm
Overall length 2002 mm
Overall Width 700 mm
Wheelbase 1240 mm
Ground Clearance 165 mm
Kerb weight 117 kgs
Fuel Tank Capacity 11 Litres
Engine
Type Air-Cooled OHC
Stroke (2/4) 4 - Stroke
No. of cylinders Single Cylinder
Bore x stroke 54.5 mm x 53.5 mm
Displacement 124.8 CC
Electrical 12 Volts
Transmission
No. of Gears 4 - Speed Gears, Constant mesh Only
Performance
Maximum Power 9.2 bhp / 6.77 kW @ 7000 rpm
Max. Torque 10.0 Nm @ 4000 rpm
Start Kick Start
Suspensions
Front Telescopic Oil-Damped, 105 mm Front Suspensions
RearNitro GAS3 Shock Absorbers, Co-axial Spring with 5Step Adjustable Preload, 75 mm at Rear
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Brakes
Front240 mm Disc Brakes (Disc) / 130 mm Drum Brakes
(Drum)
Rear 130 mm Drum Brakes
Tyres
Front90 x 90 x 17 (Disc) / 2.75" x 18" , Spoked Wheel
(Drum)
Rear 3.0 (Disc) / 3.0" x 18" (Drum)
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OBJECTIVES OF THE STUDY
Advertising plays a major role in present market conditions in making or modifying the
consumers purchase decision. Also every task is objective oriented. The major objectives
for our study are:
1. To study the need analysis of consumers.
2. To analyze the consumer decision-making process with due attention to factor
responsible for it.
3. To know the brand loyalty among the consumer.
4. To find out the motivating factors for consumer in purchasing the bikes.
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RESEARCH METHODOLOGY
A large portion of society depends upon two-wheelers for transportation and travel,
therefore the relationship between the customers and the market players must be
established and explored to make the marketing effort fruitful and profitable. Thus it is
reflected in the above wording that the present study shall be useful in meeting and
exploring the proposed objectives. Therefore to make the present study meaningful, the
data shall be collected from various sources such as journals, newspapers, Internet, etc. that
will serve as the base for the secondary data and for interacting with the respective users of
the two-wheelers.
Steps of Methodology
Research Design
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Research Instrument
The proposed study is based on both primary and secondary data. The main sources of the
secondary data to be used in the study shall be collected through newspapers, magazines,
and journals, published reports of the industry (two-wheelers) players and the Internet.
For the primary data the customers shall be contacted with the questionnaire
designed to gather the data relevant with objective of the study.
Sampling Plan
For the purpose of gathering the primary data the customer numbering 200 (approx.) shall
be contacted with the help of a questionnaire. The sampling shall be random and discrete.
Area for Sample
The area, which will be considered for the purpose of present study, will be
Panipat only.
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Collection of
Data Organization
of Data
Analysis of
Data Interpretatio
n of Data
Presentation
of Data
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ANALYSIS & INTERPRETATION
Q.1) Do you have a bike?
Bike No. of Respondents
Yes 160
No 40
0
50
100
150
200
yes no
No. of Respondents
Analysis
It is clear from the above diagram that most of the people own the bike.
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Q.2) Which company bike you have?
Company Name No. of Respondents
Bajaj 60
Hero Honda 80
TVS 35
Yamaha 25
60
80
35
25
Bajaj
HeroHonda
TVS
Yamaha
Analysis
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It is clear from the above diagram that the Bajaj and Hero Honda company are the market
leaders.
Q. 3) Are you planning to purchase a bike?
Planning to Purchase No. of Respondents
Yes 90
No 110
0
20
40
60
80
100
120
Yes No
No.ofRespondents
Series1
Analysis
It is clear from the above result that mostly customers ae not planning to purchase the bike.
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Q. 4) Which brand you preferred?
Brand Name No. of Respondents
Bajaj 60
Hero Honda 70
TVS 40
Yamaha 30
0
20
40
60
80
Bajaj Hero Honda TVS Yamaha
Brand Name
No.ofRespondents
No. of Respondents
Analysis
It is clear from the above diagram that the most of the people will prefer Bajaj and Hero
Honda as a brand.
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Q.5) Why this particular brand you preferred?
Reasons No. of Respondents
Style 35
Mileage 45
Colours 35
Design 40
Durability 45
0 10 20 30 40 50
Style
Mileage
Colours
Design
Durability
Reasons
No. of Respondents
Series1
Analysis
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It is clear from the above diagram that the most of people will prefer brand Bajaj and Hero
Honda because mileage, durability and design.
Q.6)For what purpose you purchase the bike?
Purpose No. of Respondents
For Comfort 40
For Profession 60
For Style 20
For Daily use 80
Purpose
40
60
20
80For Comfort
For Profession
For Style
For Daily use
Analysis
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It is clear from the above diagram that the most of the people use the bike for their
profession and daily use.
Q.7) Who influence you to purchase the bike?
Factors No. of Respondents
Advertisement 25
Celebrities 30
Neibours 20
Friends 35
Brand Name 40
Family 50
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01020
30405060
Adve
rtise
ment
Celebrities
Neib
ours
Frie
nds
Bran
dNa
me
Family
Factors
No.ofRespondents
Series1
Analysis
It is clear from the above diagram that most of people influenced by the family, brand name
and friends to purchase bike.
Q.8) Are you brand loyal?
Brand Loyal No. of Respondents
Yes 130
No 70
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130
70
0
50
100
150
No. of
Responde
nts
Yes No
Brand Loyal
Series1
Analysis
It is clear from the above diagram that most of people are brand loyal.
Q.9)If you suggested anybody to purchase bike, which brand you
suggested?
Brand Name No. of Respondents
Bajaj 65
Hero Honda 75
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Tvs 35
Yamaha 25
65
75
35
25
bajaj
Hero Honda
TVS
Yamaha
Ananlysis
It is clear from the above diagram that most of people suggested Hero Honda and Bajaj
brand anybody to purchase the bike.
Q.10) Why you suggested that particular brand?
Factors No. of RespondentsComfort 40
Cheaper Source 25
Style 30
After Sale Services 45
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Value for Money 25
Various Schemes 35
40
2530
45
25
35
0
10
20
30
40
50
No. of
Respondents
1
Factors
Comfort
Cheaper Source
Style
After Sale Service
Value for Money
Various Schemes
Analysis
It is clear from the above diagram that most of people suggested brand because of style,
comfort and various schemes.
Q.11) What are the price factors, which motivate you to buy the bikes?
Price Factors No. of Respondents
Reliable 55
Off Season 40
Schemes 50
Discounts 45
Any Other 10
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55
40
50
45
10
0 10 20 30 40 50 60
Reliable
Off Season
Schemes
Discounts
Any other
PriceFacto
rs
No. of Respondents
Series1
Analysis
From the above diagram it is clear that the price factor such as reliable, discount and
schemes motivate the people to buy the bike.
Q.12) From where did you purchase the bike?
Factors No. of Respondents
Authorized Dealers 80
CSD Canteens 40
Financers 60
Any other 20
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80
40
60
20
0
2040
60
80
100
Authorized
Dealers
CSD
Canteens
Financers
Anyother
Place Factors
No.ofRespondents
Series1
Analysis
It is clear from the diagram that the most of the people buy the bike from authorized
dealers and financer.
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FINDINGS
It was found that the customers are brand loyal to Bajaj and Hero Honda, only
because of after sale services and less maintenance ability.
Most of the people need the bikes for their profession and for the local journey.
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LIMITATIONS Consumers sometimes find it difficult to express their feelings due to various
barriers and thus the results may be far from reality.
The time and money are also big constraints in the course of the research process.
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The sample size being smaller may not lead to the generalized results for a larger
population base.
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SUGGESTIONS
TVS Company will go for more advertisement by using celebrities for making
brand preference.
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TVS have concentrate on the style, design & comfort in their bikes.
Sales promotional schemes can be offered by TVS Company to meet competition
with leading companies.
TVS Company should launch the new models frequently in a market so that they
can build the brand image of its bikes among the customers.
The company has provided more after sales services.
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BIBLIOGRAPHY
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TEXT BOOKS: -
Research Methodology - C. R. Kothari
Research Methodology - G. C. Beri
Marketing Management - Philip Kotler
WEBSITES: -
www.google.com
www.tvsmotor.in
www.bajajauto.in
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QUESTIONNAIRE
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Name.
Occupation
Age.
Sex..
Q. 1) Do you have a bike?
Yes No
If yes, give the answer of Q. No. 2 otherwise go to Q. No. 3
Q. 2) Which company bike you have?
Bajaj Hero Honda
Tvs Yamaha
Q. 3) Are you planning to purchase a bike?
Yes No
Q. 4) Which brand you preferred?
Bajaj Hero Honda
Tvs Yamaha
Q. 5) Why this particular brand you preferred?
Style Mileage
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Colours Design
Durability
Q. 6) For what purpose you purchase the bike?
For Comfort For Profession
For Style For Daily use
Q. 7) Who influence you to purchase the bike?
Advertisement Celebrities
Neibours Friends
Brand Name Family
Q. 8) Are you brand loyal?
Yes No
Q.9) What are the price factors, which motivate you to buy the bikes?
Reliable Off season
Schemes Discount
Any other
Q.10) From where did you purchase the bike?
Authorized Dealers Financers
CSD Canteens Any other
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Q. 11) If you suggested anybody to purchase bike, which brand you
suggested?
Bajaj Hero Honda
Tvs Yamaha
Q. 12) Why you suggested that particular brand?
Comfort Cheaper source
Style After Sales Services
Value for money Various Schemes
(Signature)