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A Closer Look at the Saudi Games Market | Amir-Esmaeil Bozorgzadeh
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Inside the Whales Den: Amir-Esmaeil Bozorgzadeh Managing Partner Gameguise A Closer Look At the Saudi Games Market
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Transcript of A Closer Look at the Saudi Games Market | Amir-Esmaeil Bozorgzadeh
Inside the Whales Den:
Amir-Esmaeil BozorgzadehManaging PartnerGameguise
A Closer Look At the Saudi Games Market
Saudi Market Fact Sheet
Saudi Market Fact Sheet
Saudi Games Market Estimates
Apple vs. Google
Mobile Gamer Survey – 1,579 completes
Male age groups
Female age groups
Male vs. Female – age groups
Male education & employment
Female education & employment
Game genres
Game genres – Males vs Females
Gaming Frequency
Gaming Frequency - Male
Gaming Frequency - Female
Game duration – Male vs Female
Influences to download and play
Download types
In-app purchases
In-app purchases – Male vs Female
B2B Publisher Survey
Position at company
Focus on new titles in 2016
Faced marketing challenges?
On the ground facts
On the ground facts
On the ground facts
On the ground facts
Islamic content guidelines
100% require company
establishment for offline events
Non-sensuality
Character artwork
Online Artwork Offline Marketing
Special reservations concerning traditions
Touching Affection
Maximize neutral characters
Avoid ANY topic related to religion
Super powers should not be connected to divinity or
spirituality
Marketing campaigns should be strictly segregated
between the sexes
Retail events should actively focus on male target groups
and only passively on females
Sanitised storylines
Retail presence strongly recommended
No need to over-localise
No need to over-localise
Unique marketing conditions
