The Ancient and Accepted Scottish Rite Orient of Minnesota, Valley of Rochester.
A Charity of 32° Scottish Rite FALL 2020 CAMPAIGN TOOLKIT ...€¦ · Local Masonic Lodges and...
Transcript of A Charity of 32° Scottish Rite FALL 2020 CAMPAIGN TOOLKIT ...€¦ · Local Masonic Lodges and...
A Kid Like Me Campaign
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Toolkit
FALL 2020 CAMPAIGN TOOLKIT
Campaign
A Charity of 32° Scottish Rite Freemasonry™
A Kid Like Me Campaign
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Table of Contents
Fundraiser Development
Campaign Prep Work
Scoping Out & Securing Early Support
External Kickoff & Public Push
Campaign Activation
Other Correspondence
Campaign Wrap-Up
Quick Tips & Answers
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Fundraiser DevelopmentYour Start-up Guide to your Fundraiser
A Kid Like Me Campaign
A Kid Like Me Campaign
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A Kid Like Me is an online campaign to help local
Children’s Dyslexia Centers build awareness of the
needs of children with dyslexia in their communities,
and raise funds to support their programs during
Dyslexia Awareness Month.
Many kids struggle in school, but children with
dyslexia often face barriers restricting their ability to
learn at the same pace as other students. They may
become discouraged when faced with an educational
environment that was not built for them. However,
when provided the appropriate support, these students
can begin to see that they are perfectly made and
perfectly capable. A Kid Like Me celebrates children
who have undergone this journey, who are stronger for
it, and who are just as capable of realizing their dreams
as any other child. We invite you to take part in the
celebration of these children, and support their growth
towards achieving their full potential.
Fall 2020
Campaign Vision
A Kid Like Me Campaign
A Kid Like Me Campaign
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As a member of your Center’s board, your role is to
engage those in your personal network and bring
people into the mission. Using the resources and
materials included in this toolkit, you can connect with
people in your personal network, share your Center’s
unique story, and encourage others to support your
Center and it’s vision for your community.
Roles & Responsibilities
In this Campaign Guide, you will find step-by-step
instructions for implementing this campaign, some
best practice strategies, and a variety of pre-prepared
messages and appeals templates. We know that
Centers vary in terms of Board size and resources,
so we want to do our best to make this as easy as
possible. This Campaign Guide covers the four phases
of a fundraising campaign:
Campaign Prep Work
Scoping Out and Securing Early Support
External Kickoff and Public Push
Campaign Wrap Up
If at any time you have questions, concerns, or need
any assistance – please do not hesitate to reach out
to Jocelyn Wallace, our Grant Writer & Coordinator,
at [email protected] or at (781) 862-4410.
Introduction to The Toolkit
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Campaign Prep WorkSix Weeks before Launch
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Assemble a Campaign Team Set a Fundraising Goal
Step 1 Step 2
Assemble a Campaign Team. They will act as the primary
point of contact between your Center and HQ (Jocelyn
Wallace, [email protected]) and be responsible for
delegating and/or accomplishing all campaign activities
outlined in this guide.
All board members, staff, and committed volunteers
should be made aware of the details of this campaign,
your fundraising goal, who they should contact if they
have any questions, and where they can access all
campaign resources.
Set a Fundraising Goal. Think about whom you will ask for
support and how you will ask them, and then create a goal
that feels right for you and your unique donor prospects.
Centers with strong social networks, access to corporate
matching gifts, fundraising experience or other fundraising
resources may want to consider setting higher goals around
$10,000, where less experienced Centers may want to
consider goals around $5,000.
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Create a Donor Prospect List
Step 3
Board members, staff, and committed volunteers should be
asked to identify those in their personal network, including:
You’ll want to include the following information when compiling your list:
*Resources include money, the ability to share your campaign, potential campaign collaborators, access to other significant networks, etc. Some connections may represent multiple resources.
Jane Smith Margaret - Friend (789) 123 - 3456 Margaret - CallLikely to give $50, likely to share campaign with her personal network
Casual acquaintances, neighbors, co-workers,
school associates.
Members of churches, organizations, clubs, and hobbies you
are involved with.
Local Masonic Lodges and Scottish Rite Valley – reach out to
your Valley Secretary to get started.
Groups you’re involved with – you’ve already listed the
people you know in those groups, but sometimes, the group
itself is a good prospect.
Local businesses or civic organizations you frequent
People you “kind of know”, but who have an affinity for the
Center and its mission.
Donor Bridges – someone who knows someone that might
be interested in giving.
Name / Organization Connection Contact Method of Contact Resource*
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Create a GoFundMe Page
Step 4
We ask that Centers prepare a GoFundMe Charity
Campaign Page that you can use to collect and track
online donations towards a specific fundraising goal.
We cover the steps for creating and managing your
page in a step-by-step instructional video available at
ChildrensDyslexiaCenters.org/AKidLikeMe.
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Scoping Out & Securing Early SupportTwo Weeks before Launch
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Make a Contribution Ask Your Network Follow Up
Step 5 Step 6 Step 7
Any size donation will encourage
potential donors to give as they see
your commitment to your Center.
With Donor Prospect List and
campaign page URL in hand, ask
board members, staff, and volunteers
to send individual calls and emails to
their closest friends and family.
After sending an email, schedule a
time to meet or call with participants
and evaluate how close you are to
meeting your campaign goal. By the
end of this stage, you will have ideally
collected around 30% of your total
fundraising goal.
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External Kickoff & Public PushCampaign Launch
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Follow the Communications Calendar
Step 8
We’ve created messages and appeals for you to send out
to prospective donors throughout your campaign. The
Communications Calendar will let you know the exact date
and time each message needs to be sent out, from what
platform and to whom, and which visuals, links, and videos
should be included.
Simply click the link for the day you intend to post, and you
will be taken to the exact post or email template that needs
to be sent out. Copy and paste social media posts to their
respective platforms.
Communications Calendar
Find the Social Post calendar by going to the A Kid Like Me Campaign Toolkit and downloading the file titled Communications-Calendar.xls
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Campaign ActivationSocial Media & Print
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Our Campaign, A Kid Like Me, was
developed with a complete focus on our
current brand style, while incorporating
a mark that will catch the eye whether
viewed on a phone, tablet, computer
screen, or in printed form.
We encourage you to use these logos in
creative ways to promote your campaign
during the month of October. Please do
not alter the logo in any way.
Branding Primary Logo on Light Background
Logo on Dark Background
Find these logos and more in the Campaign Toolkit by visiting in the Logos folder.
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ALL IMAGES ARE SAVED AS A JPEG FORMAT AND ARE 1:1 RATIO PROPORTIONS
While we prefer including images of real
students, used with parent/guardian
approval, we have provided imagery that
can help supplement your promotional
materials where you see fit.
Core Imagery
Find all campaign approved images by going to the Core Images folder in the Campaign Toolkit, and downloading the files.
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2880x1440 GoFundMe Charity Campaign Header Image
For the month of October, we encourage
you and your Center to share incredible
stories of youth who have gone through
your programs. Supplementing real photos
with campaign photos will allow you to
share stories of impact, promote the brand,
and maintain a consistent aesthetic.
In the Campaign Tooklit, you will recieve
seventeen (17) social posts to share on your
Center’s social channels, such as Facebook,
Twitter, LinkedIn, etc.
Simply choose the story you would like to
share, along with the image size, and post it.
GoFundMe Resources
Find this image by going to the Header Files folder in the toolkit, and downloading the file 2880x1440-Banner-Image.jpg.
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nth820x360px Facebook Header Image
1200x600px Mailchimp Header Image
Find this header image by going to our Campaign Toolkit and looking in the Header Files folder for this file titled FacebookHeaderImage.jpg.
Find this header image by going to our Campaign Toolkit and looking in the Header Files folder for this file titled MailchimpHeaderImage.jpg.
Most Centers have a Facebook page,
group, or profile for their local updates,
communications, and posts. We have
provided a series of header images you
can use to bring the campaign to your
Facebook page!
Between October 1st and the 31st, change
your Facebook header to our campaign
post and share your GoFundMe campaign
along with any information accompanying
the campaign to increase visibility.
Facebook Resources
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For the month of October, we encourage
you and your Center to share incredible
stories of youth who have gone through
our programs. Supplimenting real photos
with campaign photos will allow us to share
stories of impact and promote our brand
and maintain a consistent aesthetic.
In the Campaign Toolkit, you will recieve
seventeen (17) social posts to share on the
social channels your Center posts on such
as Facebook, Twitter, LinkedIn, etc., eight
prepared images, seven real stories,
a campaign kickoff, and a final post.
Social Media
Find all social media post images by going to the Social Posts folder in the Campaign Toolkit, and downloading the files within the folder.
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1200x628px
In additon to the collection of prepared
social posts, you have the opportunity to
share some real stories and faces of those
who have agreed to be a part of the A Kid
Like Me campaign.
Share these images, as well as the others
in the toolkit along with your campaign
GoFundMe link to attract new supporters
and donations!
Social Media, cont.
Find all social media post images by going to the Social Posts folder in the Campaign Toolkit, and downloading the files.
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Social Media Best Practices
Always use the following hashtags: #AKidLikeMe, #DyslexiaAwareness
Like and share messages posted to your Center’s account via your
personal social media and share why you find the work meaningful.
Respond to messages fast – Be ready to respond to direct
messages and thank anyone who’s contributed quickly. It lets
donors and potential donors know you’re paying attention and
that you’re responsive.
Always include the link to your campaign page when corresponding
with someone you know.
Leverage existing accounts. If you do not already have a presence on
Twitter or LinkedIn, or do not plan to use it following your campaign,
do not create a new account for the sole purpose of campaigning.
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Email Communication
You will find email templates alongside social media links in the
Communications Calendar. Instead of copying and pasting,
you will be taken to a MailChimp email template, which will
save you a lot of time formatting. For instructions on using
MailChimp, please see the MailChimp Instructional Video
at ChildrensDyslexiaCenters.org/AKidLikeMe.
Bear in mind, mass emails through MailChimp should not be
a substitute for asking major donors or those in your personal
network to donate to or participate in your campaign. People are
far more likely to open emails from someone they know, so try to
send personalized correspondence whenever possible.
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Other CorrespondenceTemplates Included in the Toolkit
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Center Name, ST. Firstname Lastname
Title
Address 1 Address 2
Dear NAME:
Scared, frustrated, angry, defeated – over 14 million children in the United States experience the daily struggles of dyslexia. Fortunately, for children enrolled in the Children’s Dyslexia Center of LOCATION, these emotions can be actively transformed into feelings of confidence, joy, and a love of learning.
Over the past X years, the Center has helped hundreds of children in our community learn to read, write, and spell, freeing them from a life of poor academic performance and low self-esteem. To celebrate, we are inviting you to take part in these students’ incredible journey as part of a new online giving campaign for Dyslexia Awareness Month - A Kid Like Me.
Plenty of children struggle in school, but for kids like Amara, reading has proved to be especially challenging. In third grade, she told her mother that letters would keep getting bigger and smaller and move all around. When she was encouraged to read at home, she would often get angry and shut down. Her teachers said that Amara was still young and that there was no reason to worry. But her mother did worry.
Then the family discovered the Children’s Dyslexia Center, and everything changed. One of the things Amara liked best about her one-on-one tutoring lessons was spending time with her tutor, Brigid. Brigid took time to meet regularly with Amara’s parents, keeping them updated on her progress. “It was wonderful to hear Brigid talk about how hard Amara was working,” her mother said. The hardest part of attending the Center was when it came time for Amara to graduate. “I was sad to leave,” she said. “The teachers were so nice. I liked going to the Center twice a week.” After two and a half years of those twice weekly lessons, Amara graduated this summer, having reached grade level in reading and writing.
The impact of her time at the Center is something both Amara and her mother expect will stay with Amara for a long time. “At school we had younger kids assigned as book buddies for us to read to,” Amara explained. “Before I came to the Center, I would just make up the story when I was with my buddy because I couldn’t really read it. Reading was seriously frustrating. Now, I read to my younger brother all the time. I really like to read to him.” For Amara, the Center has opened up a whole new understanding of letters, words, reading—and of herself.
Dyslexia is not curable, but the Children’s Dyslexia Center of LOCATION is giving kids like Amara the tools they need to succeed in the classroom. You can help support this life-changing work by visiting our online campaign page at URL or sending in a donation with the slip below, and by sharing this important cause with friends and family.
Will you help give LOCATION’s children the gift of reading. Donate to A Kid Like Me today!
Sincerely,
NAME POSITION
Yes! I want to help. Please accept my gift of $________________________________.
Name (please print) ___________________________
Address_____________________________________
City, State, Zip Code ___________________________
Phone ______________________________________
Email _______________________________________
WAYS TO DONATE
Check Enclosed (Payable to the Children’s Dyslexia Center of LOCATION) Credit Card: Visa MC AMEX Discover (Circle One)
Credit Card
#________________________________________
Exp. Date __________/______________
Cardholder’s Name_________________________
To donate online, please visit: CAMPAIGN URL
Not everyone is a fan of email, and some prefer
the old-fashioned way: printing their appeal letter,
signing it and enclosing a self-addressed, stamped
envelope for the donor to return a check to them.
Compelling evidence shows when the return
envelope is already stamped, people are more likely
to give than if they have to find their own stamp.
Appeal Letter
Find all campaign approved images by going to the Templates folder in the Campaign Toolkit, and downloading this file
A Kid Like Me Campaign
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The Children’s Dyslexia Centers, Inc., a tax-exempt 501(C)(3) charitable organization, is grateful for your generous financial support and assures that no tangible benefit, goods or services are or have been received by you or any individual or entities connected with the above-mentioned donation.
Center Name, ST Firstname Lastname
Title
Address 1 Address 2
August 17, 2020 FIRSTNAME LASTNAME STREET CITY, STATE ZIP Dear FIRST NAME, Thank you for your generous gift of $X to the Children’s Dyslexia Center of LOCATION’s A Kid Like Me Campaign. We are thrilled to have your support. Your willingness to help children in our community learn to read, write, and spell makes all the difference in the lives of LOCATION’s children – kids like Alexis:
“Thank you so much for supporting the Dyslexia Center, because they have been helping me cope with my disability. When I was younger, I would come home and cry because I thought I was dumb since I couldn’t read like the other kids. My Dyslexia Center tutor has been helping me a lot with spelling. I know it may not seem like a big deal to most, but I am excited I can now spell the word ‘sentence’ without the help of spell-check. It is all these little things that add up to one big THANK YOU!”
- Alexis, 14
Your donation provides hundreds of hours of one-on-one, multisensory tutoring for children with dyslexia, and has brought us that much closer to reaching our $X fundraising goal. If you haven’t already, please consider sharing why you gave with friends and family. With nearly 1 in 5 people affected by dyslexia, you never know who else might share your affinity for this cause. Again, thank you for all that you do for LOCATION’s children. You are part of their lives too. Sincerely, NAME POSITION
While donors should receive an auto-receipt
following their gift, this is your opportunity
to communicate a heartfelt thanks to your
supporters for their contributions. Express sincere
appreciation and convey authenticity by adding a
personal touch to this template.
Handwritten letters can go a long way
toward establishing a meaningful connection
with donors. To keep your follow-up timely,
make sure donors receive your letter within
two weeks of making their gift.
When thanking donors, consider highlighting
a short story about a child at your Center or
a relevant experience you’ve had to assure
donors that their contributions will be used
effectively.
Your Center might not be able to send
personal notes to every donor, but it’s still
a good idea to build special follow-up
strategies for those who give larger gifts.
Thank You Letter
Find all campaign approved images by going to the Templates folder in the Campaign Toolkit, and downloading this file
A Kid Like Me Campaign
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The Children’s Dyslexia Centers, Inc. is a tax-exempt 501(C)(3) charitable organization.
Center Name, ST Firstname Lastname
Title
Address 1 Address 2
NAME FOR IMMEDIATE RELEASE: DATE Children’s Dyslexia Center of LOCATION NUMBER EMAIL
LOCATION CENTER LAUNCHES #AKIDLIKEME CAMPAIGN
A crowdfunding effort is underway in support of the Children’s Dyslexia Center of LOCATION, with all proceeds benefitting children’s dyslexia intervention and tutoring.
CITY, STATE: The Children’s Dyslexia Center of LOCATION has launched a new online giving campaign for National Dyslexia Awareness Month – A Kid Like Me – which aims to shed light on the educational needs of children with dyslexia, and raise funds in support of students who need one-on-one learning assistance in the LOCATION community.
The Center’s campaign launched October 1st and will run through the end of the month. Their goal is to raise $X, which would support hundreds of hours of one-on-one, afterschool tutoring for children with dyslexia. This new emphasis on online fundraising is the result of COVID-19 and the forced cancellation of some of the Center’s largest fundraising events, including FUNDRAISING EVENT, which typically brings in about $X in donations.
<Quote from the Center Director or Board Chairperson on COVID-19’s effect on Center operations and fundraising, and the importance of your work to the community>
The Center works year-round to provide state-of-the-art, multisensory tutorial reading and written language instruction to children with dyslexia, and trains local educators in the art, science, and practice of tutoring children using certified multisensory methods to teaching literacy. These efforts are ongoing, and require the help of the LOCATION community to ensure the Center is able to continue serving local children and educators.
<Quote on the impact of a donor’s contribution and how people can support your Center’s mission>
For more information on the LOCATION Center and the latest updates on their A Kid Like Me campaign, visit the Center’s campaign page at URL and follow them on Facebook (@FACEBOOKHANDLE).
Media Contact: NAME EMAIL NUMBER CENTER WEBSITE
For Center’s with potential press connections, we have
developed a press release template. We recommend
waiting until you’ve reached 20-30% of your goal
before reaching out to your local newspaper or media
outlet. As a general rule, follow up within three days of
inquiring about or submitting your press release.
Press Release
Find all campaign approved images by going to the Templates folder in the Campaign Toolkit, and downloading this file
A Kid Like Me Campaign
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Join us this October as we celebrate National Dyslexia Month with our fundraising campaign, A Kid Like Me! For the entire month, we will feature stories of students who have found success in our Children’s Dyslexia Centers! To learn more or to donate, go to www.EnterLinkHere.com
8.5” x 11” Campaign Poster Series
To edit these files, you must have access to Microsoft Word. Please only customize the customizable information and do not add additional elements to the posters. Find these files in the Campaign Toolkit under the folder titled A Kid Like Me Campaign Posters.
You have been provided printable
resources that can be customized in
Microsoft Word and printed in-house.
We encourage you to edit the customizable
information the Word document to
suit your needs for your campaign! Add
information about your GoFundMe, print
them out, share them with friends & family,
supporters, and hang them up where ever
you can!
Print Resources
Join us this October as we celebrate National Dyslexia Month with our fundraising campaign, A Kid Like Me! For the entire month, we will feature stories of students who have found success in our Children’s Dyslexia Centers! To learn more or to donate, go to www.EnterLinkHere.com
Join us this October as we celebrate National Dyslexia Month with our fundraising campaign, A Kid Like Me! For the entire month, we will feature stories of students who have found success in our Children’s Dyslexia Centers! To learn more or to donate, go to www.EnterLinkHere.com
Join us this October as we celebrate National Dyslexia Month with our fundraising campaign, A Kid Like Me! For the entire month, we will feature stories of students who have found success in our Children’s Dyslexia Centers! To learn more or to donate, go to www.EnterLinkHere.com
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Campaign Wrap Up
A Kid Like Me Campaign
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Acknowledge Donors Share Your Campaign Stories
Step 9 Step 10
Call and/or publicly acknowledge donors via social media,
email, in-person, or over the phone to thank them for their
contribution and encourage them to share the campaign
with friends. You can also thank/acknowledge those who
share the campaign but who may not have donated.
Submit any interesting campaign stories, photos, testimonials,
etc. to the CDC Success Story Submission JotForm at
https://form.jotform.com/201634278549159
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Fundraising Checklist
CAMPAIGN PREP WORK: AUGUST 16TH - SEPTEMBER 18TH
Assemble a campaign team
Set a fundraising goal
Create a donor prospect list
Create a GoFundMe Charity Campaign Page
TWO WEEKS BEFORE LAUNCH: SEPTEMBER 21ST - 30TH
Make a contribution to your Center’s campaign
Ask those closest to you to donate
Follow up after first round of asks to friends and family
CAMPAIGN LAUNCH: OCTOBER 1ST - 31ST
Follow the Communications Calendar for social media and mass email send outs
Acknowledge and thank your donors
Utilize campaign materials
WRAP UP: NOVEMBER
Continue to acknowledge your contributors
Send the Campaign Wrap Up email in the Communications Calendar
Submit campaign stories to JotForm
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Quick Tips & AnswersEasy answers to some commonly asked questions
A Kid Like Me Campaign
A Kid Like Me Campaign
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Quick Tips & Answers
DO I HAVE TO HAVE CAMPAIGN?
No, this is an entirely voluntary fundraising program
HOW WILL ONLINE DONATIONS BE MANAGED?
Because of our Center’s shared EIN, all donations made through GoFundMe will be directed to corporate and promptly reallocated to the Center within a month of the donation.
DO WE HAVE TO HOLD IT IN OCTOBER?
No, but bear in mind that the majority of templates make some reference to Dyslexia Awareness Month and would need to be edited.
WILL CORPORATE BE RUNNING IT’S OWN CAMPAIGN?
No. A Kid Like Me was designed specifically for local Centers and corporate will not be participating in this program.
CAN WE USE OUR OWN MATERIALS & COPY?
Yes, feel free to mix & match your own materials with those in the toolkit.
WILL YOU BE MAKING ANY UPDATES TO THE TOOLKIT?
Please check the landing page or your CDCINC email for notifications on any possible update to the toolkit.
WHAT DO I DO IF I HAVE A SPECIAL REQUEST?
While we encourage you and your team to explore methods of developing new materials, if you have a specific request that could aid your marketing efforts, please reach out to Jocelyn Wallace at [email protected] and we will see if we are able to assist.
CAN WE USE OUR OWN WEBSITE TO COLLECT DONATIONS?
We do not recommend taking this approach. All campaign assets were designed specifically to match GoFundMe Charity specifications and we know this to be a reliable fundraising tool.
A Kid Like Me Campaign
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